Daniel Djahjah Email & Phone Number

West Hollywood, California, US

• Lead strategy to source, curate and negotiate content for AVOD-FAST launch in Latin-America with the launch of the Brazil Pluto TV service. Signing over 21,000 hours and over 125 content partners (Sony, Paramount, A&E.
• Locked deals to enable the launch of over 100 channels in Brazil (55 in 2022).
• Modelled the business to acquire the first live sports event (Female Copa Libertadores) in Latin-America.

São Paulo, São Paulo, BR

Latin-American / Brazilian Association of OTT and Streaming

New York, US

Fullerton, CA, US

Seattle, WA, US

• Leader in content programming expansion territories in Latin-America which includes one of the biggest and most successful launches of Prime Video in Brazil.
• Strategy in building and negotiating the first Prime Video Original development slate for Brazil during 2018 developing projects with internal and external teams. Launches include 'Dom', 'All or Nothing: Brazil.
• Negotiation and acquisition of high profile international content from Disney/Fox, NBCU, Sony, AMC and more as well as local TV series and movies that include the hit 'Homens' (2 seasons with Porta dos.

Culver City, CA, US

• Leadership of team in licensing movies, series and formats to all media (TVOD, SVOD, Free, Pay & Basic PayTV).
• End to end negotiation of the Sony Latam record breaking series licensing deal ('The Good Doctor'/ABC) through a complex pan-regional innovative model and airing to this date.
• Modelling of complex co-production deals with the top Independent Producers including selection of projects and P&L for theatrically released Local Feature Movies with FreeTV, Premium PayTV and top SVOD players. Movies.
• Management with Production teams of local tax incentives (Ancine funds) and investments to increase efficiently ROI per project with pre-sold licenses.
• Negotiation of non-scripted Format deals sales such as `Who Wants to be a Millionaire` and 'The Farm'.

Rio De Janeiro, Rio De Janeiro, BR

• Lead the Content business team in content licensing, co-productions, channel/DTC app and live sports licensing in all media (streaming, TV, Pay-TV) accomplishing an average of 6% year-over-year annual revenue over 3.
• Expanded the footprint of Globo international DTC distribution to over 100 countries worldwide in bundled distribution and traditional MPVD operators as Comcast, DirecTV, Slign, Multichoice, Orange and more.
• Management of the whole P&L in the sales division.
• Major deals with major players in US, Latin America and Europe. Deals include Netflix, Hulu, NBC, Disney, Bein Sports, Warner, Fox, MediaSet, Televisa, SIC, TV Azteca, MediaPro and more).
• New Business Developments: Responsible for the strategic implementation of TV Globo’s original co-productions with partners in US (CW, Telemundo), Mexico (TV Azteca) and Portugal (SIC) with all shows on FreeTV primetime.

Rio De Janeiro, Rio De Janeiro, BR

• Strong expertise in negotiating TV Programming across multiple platforms (TV, Pay-TV, Internet, In-flight, DVD) with all major players in US, Canada, Mexico and Latin America, such as: Telemundo, Univision, Unimás.
• Lead strategist and negotiator with key deals in the region including Netflix, Telemundo, TV Azteca, and securing an increase of 270% revenues with >50% profitability in 5 years.
• Spearheaded business model and developed the first Brazilian format to ever air in US Primetime on CW Network.

BR

• Planning, analysis and management of sales strategies per market increasing an overall 18% of sales revenues in last two years.
• Creation and implementation of marketing campaigns and surveys, categorized as frequent client advantages, product launching and distribution until this date active SIP’s.
• Opening of more than 20 new distribution channels from end to end, ranging from the initial negotiation until monitoring of local partners.

Rio De Janeiro, Rio De Janeiro, BR

• Pricing and Market positioning for Broadband Services at one of Brazil’s leading Telco companies.
• Commercialization strategies and regional launch of new products.
• Cross-sales strategies with correlated products from the company portfolio, expanding revenues in over 25% in one year.

São Paulo, SP, BR

• Participation as marketing intern in all branches of the Cable Operation company.
• Specific contribution to marketing segmentation, client relationship programs as well as creation and implementation of the Client Research cell.

Mba, Business Management

Business Administration, Sales And Marketing