Carlos Aragon Email & Phone Number

Texas, United States

Holmdel, New Jersey, Us

Overseeing product marketing initiatives for Vonage Applications Business Unit, including Unified Communications (Vonage Business Communications - VBC), Contact Center (Vonage Contact Center - VCC), and UC/CC CSP resell. These solutions are part of a comprehensive communications platform that delivers AI-powered turnkey applications as well as communications and network APIs to empower businesses in their journey to accelerate digital transformation.

Launched a Marketing-as-a-Service consulting practice leveraging over two decades of experience in product marketing, sales enablement, marketing strategy, content creation, channel enablement, digital marketing and branding. Our experience in B2B and B2B2C go to market for different industry verticals (healthcare, retail, hospitality, restaurants, independent service professionals, and more), combined with a network of freelancers that cover different marketing disciplines, creates develops and executes go-to-market plans for companies of all sizes.Our services are ideal for medium sized companies looking to launch new products and services, that lack an internal marketing team and expertise to develop the proper go-to-market plan. But we can also assist larger companies entering a new market segment that need the proper market research and segmentation and a strategic plan, combined with a content roadmap and digital marketing, to reach their target audience.

Richardson, Texas, Us

Globally responsible for the messaging, branding and, go-to-market of Mavenir’s portfolio of solutions as well as marketing activities with key partners (AWS, Intel, RedHat, Nvidia, Dell, Google, Apple, Meta, NEC, VMware, HPE, and more) covering the total revenue goal of the company.Responsible for product marketing strategy, marketing collateral, thought leadership and content for the company’s product and solutions, including Converged Packet Core, Open RAN and Radio solutions, BSS, CPaaS, customer engagement, IMS, VoLTE, signaling, messaging, AI & Analytics and more.Lead an international product marketing team of direct and indirect reports.Recognized with the Mobile Ecosystem Forum's MEFFY 2023 award for Personal Contribution to the Mobile Ecosystem.

Richardson, Texas, Us

Messaging, branding, sales enablement, go-to-market and channel partner marketing strategy and execution for the Enterprise Connect business unit ($34M).Designed the strategy and built a team to launch a broad portfolio of enterprise communications SaaS solutions (UCaaS, CCaaS, CPaaS, customer engagement, conversational commerce, and business messaging) for businesses of all sizes, and brought to market via communications service providers (CSPs), systems integrators (SIs) and channel partners.Created a new global brand for the business unit to enable channel GTM.Designed the GTM strategy for the introduction of a conversational commerce solution for SMB.Collaborated with Google and Apple strategic relationships for the messaging offer.

Richardson, Texas, Us

Joined as Director but got promoted to Sr. Director within 10 months.Globally responsible for Mavenir’s Enterprise Portfolio, including UCC, Contact Center, RCS and Business Messaging Monetization solutions.Successfully launched the Mobile-Native Unified Communications solution at MWC18 just 21 days after joining the company.Built strategy for demonstrations, sales enablement, tradeshows, analyst relations and GTM as well as GTM templating and white label content for customer deployments.Created from scratch the new Sales Enablement intranet portal for the business unit which was then adopted by the entire organization.For RCS Business Messaging, acted as Mavenir’s liaison with GSMA & enrolled the company into the Mobile Ecosystem Forum.

Plano, Texas, Us

Successfully created and executed marketing campaigns, generated all audiovisual and written collateral and coordinated messaging, positioning and demos at tradeshows and customer events, as well as analyst briefings and external messaging, for Communications Platform-as-a-Service, turnkey applications (Kandy Wrappers) and UC cloud products.Recognized with several GENBAND Praise awards for initiative, leadership, and outstanding quality

Plano, Texas, Us

Successfully created and executed marketing campaigns, generated all audiovisual and written collateral and coordinated messaging, positioning and demos at tradeshows and customer events, as well as analyst briefings and external messaging, for Communications Platform-as-a-Service, turnkey applications (Kandy Wrappers) and UC cloud products.Recognized with several GENBAND Praise awards for initiative, leadership, and outstanding quality.

Plano, Texas, Us

Drove all product marketing initiatives globally for the Unified Communications solutions including App. Server, Smart Office and Consumer Applications.Recognized with the 2015 Spirit of GENBAND award and 2014 GENBAND Award of Excellence for performance, motivation, and sales enablement/support

Plano, Texas, Us

Successfully launched GENView (OAMP) and GENiUS IMS solutions.Re-generated all internal and external marketing material with a significant increase in quality.

Plano, Texas, Us

Focused on the G2, G6, mG3200 and mG3600 media gateways. Re-launched G2 and G6 upon acquisition of Nortel CVAS by GENBAND.Re-generated all internal and external marketing material with a significant increase in quality.Facilitated the introduction of the G2 and G6 gateways for PWE3 applications in a major converged operator in Europe.Received multiple recognitions for outstanding quality on my marketing materials.

Ca

Senior Marketing Manager, Market requirements collection, plan of record management, customer engagement, for Nortel's Carrier VoIP and Application Solutions, in particular the Communication Server 2000

Ca

Senior Marketing Manager, Market requirements collection, plan of record management, customer engagement, for Nortel's Carrier VoIP and Application Solutions.Successfully launched the IP Powered Home branding and marketing campaign.

Ca

Marketing Manager, Market requirements collection, plan of record management, customer engagement, for Nortel's IMS solution. Successfully launched the CSC 1000 and HSS 1000 products to market.

Ca

Wireless Product Manager, Market requirements collection, plan of record management, customer engagement, for GPRS&UMTS Core Network Products.Key contributor to the win of the Intelligent Packet Core deal with Vodafone.One of the key contributors to wining 5 out of 8 packet core UMTS contracts in the Iberian Peninsula between 2000 and 2002.

Kista, Stockholm, Se

GSM/GPRS Core Network Support Engineer. SW validation, troubleshooting, SW patch creation and verification, on-site support. International deployment of Ericsson's GPRS Live trials in Poland, China, Australia, Portugal and USA.

English teacher at a Private academy.

Bachelor Of Engineering (B.Eng.), Telecommunications (Telematics)

High School, High School/Secondary Diplomas And Certificates