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Internationally seasoned, award-winning, multi-cultural marketing leader with 25 years of experience in telecommunications, software solutions and enterprise applications. Analytical thinker with a unique combination of creativity, technical background, and strategic vision to simplify complex product offerings into concise value propositions and unique differentiators.Developer of actionable go-to-market plans that create brand awareness, drive demand and growth, and accelerate revenue; expert at dynamic execution, adapting quickly to the continuous market changes.Thrives in challenging environments with changing priorities and agile executive decisions, and has vast experience leading and coordinating cross-functional teams of direct/indirect reports in product marketing, sales enablement, and pre-sales, as well as partnerships and strategic alliances. Bold and passionate, but curious and eager to see other angles; with a direct leadership style based on a balance of trust and accountability, and a live-by-example, get-things-done attitude that creates a winning culture and influences team members to deliver results timely and with the highest quality.CORE COMPETENCIES· Strategy & Vision Development· Marketing Leadership· Brand Development and Management· Marketing Comms· Digital Marketing· Technical Marketing· GTM Execution· Value Proposition Development· Team Leadership· Team Coaching· Product Management· Business Development· Sales Enablement· BrandingACCOMPLISHMENTS· Designed SaaS Growth plan for $518 million revenue over 5 years covering CPaaS, UCaaS, CCaaS and Conversational Commerce, including market analysis, TAM and SAM definition, market segmentation, competitive analysis, leading and lagging KPIs, customer acquisition cost (CAC)· Positioned my company as the thought leader in RCS Business Messaging and Conversational Commerce technology, collaborating with GSMA and Mobile Ecosystem Forum. · Implemented a comprehensive sales enablement content repository (over Sharepoint) based on categorization and engagement levels (high level / detailed / technical). The visual nature of the database (with thumbnails, embedded videos and social channels) tripled content engagement by sales and pre-sales.You can contact me at: carlos.aragon.linkedin@gmail.comINDUSTRY EXPERIENCE· Communications Platform as a Service (CPaaS)· Unified Communications (UCaaS)· Contact Center (CCaaS)· Software as a Service (SaaS)· Customer Engagement· RCS Business Messaging· WebRTC· 5G, 4G/LTE· IMS· VoIP Core Network· Open RAN
Sprinklr
View- Website:
- sprinklr.com
- Employees:
- 4259
- Company email:
- info@over.ai
-
Senior Director Of Outbound Product MarketingSprinklrTexas, United States -
Senior Director Of Product Marketing, ApplicationsVonage Jun 2023 - PresentHolmdel, New Jersey, UsOverseeing product marketing initiatives for Vonage Applications Business Unit, including Unified Communications (Vonage Business Communications - VBC), Contact Center (Vonage Contact Center - VCC), and UC/CC CSP resell. These solutions are part of a comprehensive communications platform that delivers AI-powered turnkey applications as well as communications and network APIs to empower businesses in their journey to accelerate digital transformation. -
FounderCaragsa Consulting May 2023 - PresentLaunched a Marketing-as-a-Service consulting practice leveraging over two decades of experience in product marketing, sales enablement, marketing strategy, content creation, channel enablement, digital marketing and branding. Our experience in B2B and B2B2C go to market for different industry verticals (healthcare, retail, hospitality, restaurants, independent service professionals, and more), combined with a network of freelancers that cover different marketing disciplines, creates develops and executes go-to-market plans for companies of all sizes.Our services are ideal for medium sized companies looking to launch new products and services, that lack an internal marketing team and expertise to develop the proper go-to-market plan. But we can also assist larger companies entering a new market segment that need the proper market research and segmentation and a strategic plan, combined with a content roadmap and digital marketing, to reach their target audience. -
Assoc. Vice President Of Product And Partner MarketingMavenir Sep 2022 - May 2023Richardson, Texas, UsGlobally responsible for the messaging, branding and, go-to-market of Mavenir’s portfolio of solutions as well as marketing activities with key partners (AWS, Intel, RedHat, Nvidia, Dell, Google, Apple, Meta, NEC, VMware, HPE, and more) covering the total revenue goal of the company.Responsible for product marketing strategy, marketing collateral, thought leadership and content for the company’s product and solutions, including Converged Packet Core, Open RAN and Radio solutions, BSS, CPaaS, customer engagement, IMS, VoLTE, signaling, messaging, AI & Analytics and more.Lead an international product marketing team of direct and indirect reports.Recognized with the Mobile Ecosystem Forum's MEFFY 2023 award for Personal Contribution to the Mobile Ecosystem. -
Assoc. Vice President Of Product Marketing, Enterprise SolutionsMavenir Feb 2022 - Sep 2022Richardson, Texas, UsMessaging, branding, sales enablement, go-to-market and channel partner marketing strategy and execution for the Enterprise Connect business unit ($34M).Designed the strategy and built a team to launch a broad portfolio of enterprise communications SaaS solutions (UCaaS, CCaaS, CPaaS, customer engagement, conversational commerce, and business messaging) for businesses of all sizes, and brought to market via communications service providers (CSPs), systems integrators (SIs) and channel partners.Created a new global brand for the business unit to enable channel GTM.Designed the GTM strategy for the introduction of a conversational commerce solution for SMB.Collaborated with Google and Apple strategic relationships for the messaging offer. -
Sr. Director, Solutions MarketingMavenir Feb 2018 - Feb 2022Richardson, Texas, UsJoined as Director but got promoted to Sr. Director within 10 months.Globally responsible for Mavenir’s Enterprise Portfolio, including UCC, Contact Center, RCS and Business Messaging Monetization solutions.Successfully launched the Mobile-Native Unified Communications solution at MWC18 just 21 days after joining the company.Built strategy for demonstrations, sales enablement, tradeshows, analyst relations and GTM as well as GTM templating and white label content for customer deployments.Created from scratch the new Sales Enablement intranet portal for the business unit which was then adopted by the entire organization.For RCS Business Messaging, acted as Mavenir’s liaison with GSMA & enrolled the company into the Mobile Ecosystem Forum. -
Director Kandy Cpaas/Uc Solutions MarketingRibbon Communications Oct 2017 - Feb 2018Plano, Texas, UsSuccessfully created and executed marketing campaigns, generated all audiovisual and written collateral and coordinated messaging, positioning and demos at tradeshows and customer events, as well as analyst briefings and external messaging, for Communications Platform-as-a-Service, turnkey applications (Kandy Wrappers) and UC cloud products.Recognized with several GENBAND Praise awards for initiative, leadership, and outstanding quality -
Director Kandy Cpaas/Uc Solutions MarketingGenband Jan 2016 - Oct 2017Plano, Texas, UsSuccessfully created and executed marketing campaigns, generated all audiovisual and written collateral and coordinated messaging, positioning and demos at tradeshows and customer events, as well as analyst briefings and external messaging, for Communications Platform-as-a-Service, turnkey applications (Kandy Wrappers) and UC cloud products.Recognized with several GENBAND Praise awards for initiative, leadership, and outstanding quality. -
Senior Manager, Product Marketing, ApplicationsGenband May 2012 - Dec 2015Plano, Texas, UsDrove all product marketing initiatives globally for the Unified Communications solutions including App. Server, Smart Office and Consumer Applications.Recognized with the 2015 Spirit of GENBAND award and 2014 GENBAND Award of Excellence for performance, motivation, and sales enablement/support -
Senior Manager, Product Marketing, Genius Ims And Genview Oamp SolutionsGenband Jan 2012 - May 2012Plano, Texas, UsSuccessfully launched GENView (OAMP) and GENiUS IMS solutions.Re-generated all internal and external marketing material with a significant increase in quality. -
Senior Manager, Product Marketing, Media GatewaysGenband May 2010 - Jan 2012Plano, Texas, UsFocused on the G2, G6, mG3200 and mG3600 media gateways. Re-launched G2 and G6 upon acquisition of Nortel CVAS by GENBAND.Re-generated all internal and external marketing material with a significant increase in quality.Facilitated the introduction of the G2 and G6 gateways for PWE3 applications in a major converged operator in Europe.Received multiple recognitions for outstanding quality on my marketing materials. -
Carrier Voip And Application Solutions Product Marketing Senior Manager (Cs 2000)Nortel Dec 2009 - May 2010CaSenior Marketing Manager, Market requirements collection, plan of record management, customer engagement, for Nortel's Carrier VoIP and Application Solutions, in particular the Communication Server 2000 -
Carrier Voip And Application Solutions For Consumers, Product Marketing Senior ManagerNortel Jul 2008 - Dec 2009CaSenior Marketing Manager, Market requirements collection, plan of record management, customer engagement, for Nortel's Carrier VoIP and Application Solutions.Successfully launched the IP Powered Home branding and marketing campaign. -
Ims Product Marketing ManagerNortel Dec 2004 - Jun 2008CaMarketing Manager, Market requirements collection, plan of record management, customer engagement, for Nortel's IMS solution. Successfully launched the CSC 1000 and HSS 1000 products to market. -
Gprs/Umts Packet Core Network ManagerNortel Sep 2000 - Dec 2004CaWireless Product Manager, Market requirements collection, plan of record management, customer engagement, for GPRS&UMTS Core Network Products.Key contributor to the win of the Intelligent Packet Core deal with Vodafone.One of the key contributors to wining 5 out of 8 packet core UMTS contracts in the Iberian Peninsula between 2000 and 2002. -
Gsm/Gprs Support EngineerEricsson Spain Jun 1997 - Sep 2000Kista, Stockholm, SeGSM/GPRS Core Network Support Engineer. SW validation, troubleshooting, SW patch creation and verification, on-site support. International deployment of Ericsson's GPRS Live trials in Poland, China, Australia, Portugal and USA. -
English TeacherCsr Idiomas Jun 1995 - Jun 1997English teacher at a Private academy.
Carlos Aragon Skills
Carlos Aragon Education Details
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Universidad Politécnica De MadridTelecommunications (Telematics) -
I.B. Alfonso X "El Sabio"High School/Secondary Diplomas And Certificates
Frequently Asked Questions about Carlos Aragon
What company does Carlos Aragon work for?
Carlos Aragon works for Sprinklr
What is Carlos Aragon's role at the current company?
Carlos Aragon's current role is Senior Director of Outbound Product Marketing.
What is Carlos Aragon's email address?
Carlos Aragon's email address is da****@****hoo.com
What is Carlos Aragon's direct phone number?
Carlos Aragon's direct phone number is +191945*****
What schools did Carlos Aragon attend?
Carlos Aragon attended Universidad Politécnica De Madrid, I.b. Alfonso X "el Sabio".
What are some of Carlos Aragon's interests?
Carlos Aragon has interest in Videogames, Cooking, Traveling, Management Training, New Technologies.
What skills is Carlos Aragon known for?
Carlos Aragon has skills like Telecommunications, Wireless, Ip, Voip, Gsm, Sip, Product Management, Unified Communications, Mobile Devices, Product Marketing, Core Network, Ngn.
Who are Carlos Aragon's colleagues?
Carlos Aragon's colleagues are Evens Cribs, Sarit (Dror) Auspitz, Namaan Bindal, Kshitij Gupta, Subhadeep Mukherjee, Caleb Robertson, Dina Masri.
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