Carlos Daniel Garcia Email & Phone Number

Vaudreuil-Dorion, Quebec, Canada

Create enhanced solutions for small and medium-sized businesses looking to transform their visual communication through the strategic use of digital signage.

Greater Montreal Metropolitan Area

• I am responsible for developing your sector’s residential market. • I am a key player in business development. I suggest cutting-edge connectivity solutions that are known for their reliability, representing a well-established brand.

Montreal, Quebec, Canadá

• Ensures the Brand Integrity of the company is reflected to customer.• Ensures that customer service levels are met and exceeded beyond expectations at every opportunity.• Responsible for hiring, training, administering and managing a team of regional Merchandisers.• Manages schedule and attendance of Merchandisers ensuring presence of point-of-contact at the stores.• Assists and ensures the visual training and development of all new hires is completed.• Maintains an open line of communication with Regional Merchandising Manager and Merchandisers; effectively communicating, coordinating plans and procedures regarding sales objectives.• Partners effortlessly with internal and external stakeholders ensuring maintaining and building strong relationship to ensure successful sales generation and to achieve performance targets.• Visits the regional stores on daily basis, ensures product deliveries are on time, that the stock is up in the stores and that there are proper conditions to store the product.• Liaises with store managers ensuring stores meet merchandising and maintenance standards.• Communicates store deficiencies i.e. lighting fixtures, visual standards, detailing, displays.• Provides necessary feedback to management to drive the business through visual and merchandising opportunities.• Completes business walk through with store management at every store visit to ensure seamless execution of all visual standards and that business needs are addressed.• Maintains appropriate display protocol; ensures temperature, lighting, coolers stock, product quality, water changes etc. are according to the required standards.• Resolves issues regarding delivery, product, storage,display, customer service etc. on on-going basis.• Addresses merchandising concerns expressed by Store Manager.• Motivates staff and align activities to achieve business goals.

Vaudreuil-Dorion, Quebec, Canada

• Provides and ensures prompt and courteous member service. Answers member questions, demonstrates product and explains features. Assists member in loading product to cart.• Reads industry magazines and product reviews to maintain current knowledge of technology and trends of sales area product. Reads literature and experiments with product to learn functions and specifications.• Communicates with Area Manager regarding quantity, status, price, delivery and promotion of merchandise.• Follows merchandising standards and practices. Sets up, cleans and maintains product displays. Aligns and faces product to front, collects and returns stray items, stocks to maintain high product levels.• Checks and approves product for member returns. Makes signs and checks accuracy of product signage and marking.• Participates in merchandise moves. Reviews lists of items for forklift drivers to place in the aisles for stocking. Stocks merchandise.• Organizes security item lock-up. Clears debris from the sales floor and security lock-up.

Montreal, Canada Area

• As managing partner of Imvinet Canada, I have to oversee all aspects of the company and the digital signage industry, developing the business and increasing sales to deliver the goals and objectives of the company’s product lines.• I am directly responsible to manage, support, and coordinate all business development activities, recommending and executing strategies and tactics for sales and business growth. Also, I have to recommend new product opportunities through market analysis and “Voice of Customer” research, keeping abreast of industry trends, competitive moves, and development trends.

Saint-Lambert, Quebec, Canada

Caracas, Federal District, Venezuela

• Manage a small advertising business selling ads spots in airports. The company has a concession to manage and sell advertising in the international airport, which serves the country’s capital of Venezuela.• Set guidelines on viral advertising through wi-fi and Bluetooth network in the airports. Thus the brands will be able to connect to the passenger in a new way while they are waiting for their flights.• Develop and sale of an advertising plan for airlines to take advantage of the time passengers spend on planes in order to utilize several spots into the aircraft.

• Developed and managed nation-wide trade marketing and direct marketing strategy for retail/foodservice sales; Identified and recommended appropriate tools for in-store communication, in-store sampling and retail activation; Provided process assistance for execution, including: account targeting and qualification, logistics, key account calls and presentations, retail coverage, sell-in materials. • Team leader of seven projects where I led the conception, developing, implementation and evaluation of them. Those were executed since January 2005. Head of 59 people, 5 part of Trade Marketing team and 54 people outsourcing “merchandisers”. Developed training for sales team, and merchandisers.• Developed and controlled budgeting policies (ROI versus budgets); Evaluated and shared best practices (benchmark results, tested new concepts); Identified, managed and created value with appropriate suppliers (i.e. graphics set-up, innovation); Developed and manage Category Management for retail/food-service sales and Customer Service requirements.

Venezuela

• Used negotiation skills with six key retail outlets to secure product exclusivity agreements that led to a 25% sales increase (US$130,000) at three Caracas universities.• Developed strong rapport with target retailers leading to larger purchases and improved product availability from 80% to 95% in the target market.• Used data mining to develop a 5,000-consumer database at three universities. Initiated highly successful direct marketing events where brand's essence was promoted. Due to growing success of these events the company redirected an additional US$100,000 to the program.

Venezuela

• Responsible for significant retail portfolio. Evaluated retail options, refined product marketing strategy, including product bundling and promotional pricing strategies to achieve a US $600,000 saving over the next 5 years. • Proposed and executed promotional activities, which resulted in a 5% increase in revenue (US$40,000) per retailer in the portfolio of responsibility.• Improved brand communication through tailoring on-premise activities and merchandise pieces in order to address target markets.

Master Of Business Administration (Mba), Marketing/Marketing Management, General, Exchange Program

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor'S Degree, Economics

Certificate En Français Langue Seconde, Français