With over 13 years of experience in digital marketing and conversion optimisation, I am passionate about helping enterprises improve their online performance and customer experience through data-driven AB testing and personalisation solutions. As the Director of Services at Webtrends Optimize, I lead a team of talented conversion specialists who deliver CRO & personalisation services for some of the largest and most recognised brands in the UK and Europe. I am motivated by the challenge of solving complex problems, creating innovative strategies, and delivering measurable results for our clients and our company.In my current role, I oversee the entire service delivery process, from scoping and planning to execution and reporting. I manage the quality, efficiency, and profitability of our projects, ensuring that we meet and exceed our clients' expectations and goals. I also coach and mentor my team members, fostering a culture of collaboration, learning, and continuous improvement. Some of the skills that I use and develop in my role are MVT, online conversion, online marketing, AgilePM®, and leadership.