- Led all digital marketing efforts for Peppers & Rogers Group’s independent publishing division 1to1 Media- Played a leadership role in the growth of 1to1 Media’s digital advertising and sponsorship business, delivering millions of dollars to the top line - Applied leading-edge digital marketing initiatives across web, email, mobile, and social to drive increased traffic across channels, engage readers, and build the 1to1 Media brand - Supported advertising and sponsorship sales by operationalizing the reporting dashboard for digital initiatives, and executed strategic recommendations on how to improve performance- Led the development of new products and the redesign of outbound communications by coordinating editorial, design, and technical resources- Oversaw and maintained database development, list creation, and customer segmentation- Managed the redesign of the 1to1 Media website (www.1to1media.com) to respond to the changing needs of digital advertisers- Produced and published videos for the 1to1 Media team

- Acted as project manager for the ongoing delivery of custom content projects, such as white papers, webinars and digital marketing programs, for 1to1 Media clients - Worked directly with advertising clients to manage initiatives, gain feedback and approvals on completed deliverables, and gathered feedback on project outcomes- Contributed to new product development and collaborated with editorial, design and technical resources to execute - Grew 1to1 Media’s email marketing program from one enewsletter to 5 publications - Launched a series of 1to1 Media products to meet the demand generation requirements of advertisers - Executed advertiser and reader surveys, reported results to senior management and made recommendations based on the insight

- Coordinated consulting resources to properly staff client engagements based on skillset and availability- Managed the calendars for Founding Partners Don Peppers, Martha Rogers, Ph.D., as well as other top executives, in support of the firm’s paid speaking business - Developed and led the execution of speaking and consulting contracts and letters of agreements

- Managed accounts payable and accounts receivable- Oversaw the maintenance of client database using a range of technology platforms- Executed client communications as needed