Christopher Rayburn Email & Phone Number

Provo, Ut And Seattle, Wa, Us

Revamp product planning and development practices to increase efficiency, consistency and quality. Oversee TPM’s leading engineering wide investments in cloud governance, developer productivity, availability & reliability, quality, scalability and compliance. Developed financial operations function to optimize cloud spend. Manage rhythm of the business – establishing and measuring success metrics, maintaining business critical systems and conducting business reviews. Manage team of ~35.KEY RESULTS*AI PRODUCTIVITY: Championed use of AI based tools to accelerate insights into customer experience, product development and developer productivity.*CLOUD SPEND OPTIMIZATION: Completed migration from hybrid to entirely cloud hosted. Developed driver-based model for cloud spend, identifying $25M in margin improvement opportunities by the end of 2025.

Provo, Ut And Seattle, Wa, Us

I led pricing and packaging, business operations, product operations, and product experience across the company. I oversee the business operating cadence, pricing and packaging, run our strategic-planning process and development of “big bets”, and built a new product-operations function incorporating development and release processes.KEY RESULTS* MONETIZATION STRATEGY: Transitioned Qualtrics from functional monetization to consumption-based pricing as part of marketecture redesign and inclusive of Clarabridge acquisition and AI investments. Exceeded all financial/performance targets in initial rollout leading to full adoption in 2024.* OPERATING CADENCE: Established the business-performance cadence across all our experience lines with forecasting capabilities based on advanced modeling to supplement the sales, solution strategy, and CS teams.* STRATEGIC PLANNING: Led strategic planning activities companywide from 2021 to present, resulting in more robust process, faster deployment of company goals, and clearer roles/responsibilities.* INCREASED REVENUE: Contributed to full-year revenue growth of 41% in 2021, 36% in 2022 and 31% in 2023 with total revenue exceeding $1.5B.

Provo, Ut And Seattle, Wa, Us

As head of strategy and business operations for the CoreXM product, I developed a consistent rhythm-of-the-business, taking over the company’s largest product line to reverse a declining business and prepare for an upcoming IPO.Because of our team’s success in this effort, our role was expanded to take on additional responsibilities to also direct the business operations and strategy for our BrandXM product. I stepped in to lead the launch of a new BrandXM business line and transitioned the delivery model from one based on custom services to software subscription.KEY RESULTS* SAAS GROWTH: Delivered 7-figure first-year revenue from several dozen customers and established BrandXM as the fastest-growing business companywide, with software-subscription growth rates of 100%-plus each year since launch.* RHYTHM OF THE BUSINESS: Achieved >30% growth for 5 consecutive quarters and drove improvements in the win rate, new logos, and renewal rates.

Everett, Wa, Us

I held global P&L responsibility for a >$100M business and led a cross-functional team of >100 marketing, software/hardware, operations, category management, and sales professionals in a matrixed organization with a continuous-improvement culture built around the Danaher Business System.KEY RESULTS* Enabled $150M revenue, improved margins 10%, and reduced development time 40% by introducing over 20 new software and hardware products and investing in modular product-architecture programs. Partnered to develop a novel acoustic-imaging camera, which exceeded revenue targets and won a Fortive Innovation Award.* STAFF DEVELOPMENT: Hired and mentored my replacement who was later promoted to lead the integration of a $2.7B acquisition.

Everett, Wa, Us

As the head of the business transformation office, I led a newly formed team to develop direct-to-consumer marketing and demand-generation capabilities in support of a strategic initiative to reduce dependence on distributor sales.KEY RESULT* D2C CHANNEL CREATION: Drove $23M of new sales opportunities and $10M of incremental revenue by developing multiple vertically targeted campaigns, representing 55% of all Fluke digital interactions. Grew the customer database from <200K to 1.1M.

Everett, Wa, Us

After the acquisition of RaySafe, I was promoted to helm a $50M business segment and manage a team of 27. In this role, I evaluated our global go-to-market strategy and distributor capability, vetted and hired new global distributors, and built cases with the general manager for strategic acquisitions.KEY RESULTS* SALES LEADERSHIP: Increased the core hospital business 8% in a flat market through process improvements.* M&A STRATEGY & INTEGRATION: Grew revenue 80% by the acquisition of RaySafe and led its sales and marketing integration.

Everett, Wa, Us

I directed global field marketing, marcom, and product management for a $60M medical-device business. I drove digital transformation and implemented marketing automation to improve the business’s effectiveness.KEY RESULT* PRODUCT PORTFOLIO REVITALIZATION: Collaboratively created a strategic plan for a new product roadmap, increasing the share of revenue derived from products launched in the most recent 3 years from 8% to 25%, and raising our market share 500+ basis points.

Everett, Wa, Us

In my first role at Fluke, I managed product portfolios up to $130M.KEY RESULT * NEW PRODUCT REVENUE Developed and launched 5 new product lines, creating 25% of the unit’s revenue, with 140% average IRR.

Los Angeles , California, Us

I drove growth through strategic planning, market analysis, technology-gap analyses, and coordination of internally funded marketing and research budgets. My responsibilities also included direct development and execution of capture plans, pricing strategies and competitive assessments in support of Aerojet’s strategic plan.

Los Angeles , California, Us

In this role, I managed multiple research and development programs supporting emerging product lines, and was responsible for all aspects of technical, financial, schedule, and risk management including incorporation of design for six-sigma and operational-excellence initiatives.

Los Angeles , California, Us

I led qualification efforts for a next-generation, innovative propulsion system for the Advanced EHF satellite and acted as product-area lead for the micro-propulsion technology area.Simultaneously, I developed partnerships between Aerojet and small businesses to win government funding for the development and commercialization of adolescent technologies.

Dublin 2, Ie

Mba, Technology Management

Ms, Aeronautics And Astronautics

Bs, Aerospace Engineering