Cece M. Email & Phone Number

中国 上海 黄浦区

· Digital Strategy- Develop global& China digital marketing strategy/ calendar/ campaign implementation.- Lead digital actions to MKT/PR/EC team and retail on digital campaign planning, best-in-class experience & CRM services.- Manage digital budget including paid media, owned omnichannel, influencer market, SEO etc. · Content Management- Brand omni-channel content strategy (WeChat/ Weibo/ Red/ Tiktok/Bilibili/ IG/ FB).- Campaign/influencers marketing content management.- EC content management. · Communication& Partership- Vendors/ agency management.- Celebrities, KOLs, artist collaboration.- Partnership development (IP corp, APP, brand, etc).

Shanghai City, China

- Digital marketing strategies, social calendar, campaign planning with local and HQ.- Increased brands’ social media performance by boosting 197% social impressions and doubledYOY social followers growth.- Monitor investment ROI towards paid media, KOLs, digital media platform with tools.- Lead content creation for owned platforms and KOL content strategies.- Project development (H5, CRM,.etc) on digital channels.- Analyse customers, competitor and business intelligence in support of the marketing plan.- Paid, earned media, E-PR communication.- Manage China sample& event buying.- Lead international designer localise campaign.- Cross-over campaign(fashion brand, designer, hotel).- Budget planning and management.- Work with HQ MKT/ social/ event/ product/ creative/ merchandise team for marketing actions.

Beijing

- Develop monthly content& creative shooting, advertisement plan.- Fashion Week Project, video production.- Keep relationships with celebrities, photographers, models, fashion editors and high-ends luxury brands.

Master'S Degree, Design And Digital Media

Bachelor'S Degree, Finance, First-Class Honour

Activities and Societies: - Consultant, Supervisor, Director of PR Department , 5th\​4th\​3th Association of Higher Educational Students.