Managing Director At Erai Usa - Atlanta
Greater Atlanta Area
Created in 1987, ERAI (Entreprise Rhône-Alpes International), is the agency for the international economic development of the Rhône-Alpes Region. ERAI has 150 employees in Rhône-Alpes and abroad to support Rhône-Alpes companies, Clusters and Competitiveness Centers in their international development, and international companies in their regional establishment projects.Strategic Consulting Services:- Market Entry Strategy: Developed customized market entry plans considering industry specifics, competitor landscape, and target customer segments.- Partnership & Client Acquisition: Utilized our network to identify and connect French companies with potential US partners, distributors, and clients.- Focused on Specific Industries: Tailor services to cater to specific French industry clusters looking to expand into the US (e.g., cleantech, aerospace, luxury goods, ICT, infrastructure).US Business Development & Representation:- Lead Generation & Qualification: Generate leads for French companies by attending relevant trade shows, conferences, and industry events in the US. Qualify leads by assessing fit with the French companies' offerings.- US Subsidiary/Office Setup: Assisted French companies in establishing a US presence in one of our 4 incubators located in Atlanta, Philadelphia, San Mateo and New York City.- Government Relations & Public Relations: Facilitated connections with relevant US government agencies and industry associations. Developed PR strategies to raise awareness of the French companies in the US market.US Market Research & Analysis:- Competitive Intelligence: Conducted competitor analysis to identify key US players, their strengths and weaknesses, and potential gaps in the market French companies can address.- Market Trends & Customer Insights: Provided research on current US market trends, customer preferences, and buying behaviors relevant to the French companies' industries.