Ceciley Brinn Email & Phone Number

Liongard empowers MSP’s with deep visibility into IT environments, automating asset management, change documentation and misconfiguration detection. By auditing security processes and streamlining alerting and reporting, Liongard boosts MSP revenue growth and operational efficiency while fortifying cyber resilience.

- Assisting an India-based SMB software development company increase their US market presence.- Defining and reaching their Ideal Customer Profile (ICP), refining value proposition, identifying specialized offerings through market analysis, increasing brand awareness and generating leads

- Assisting a European-based SaaS startup break into the US Market through defining and reaching their Ideal Customer Profile (ICP), increase brand awareness, generate leads and accelerate time to market. - Conducted market analysis and developed go-to-market strategy, refined value proposition and brand messaging, generated leads, launched marketing campaigns, and implemented targeted sales strategies.

- Collaborated as internal tools product manager with C-Level executive to build a robust MVP vendor onboarding and management platform, leading to a 3x increase in the vendor database and achieving a 95% vendor retention rate.- Created a seamless experience through understanding vendor needs, improving on-boarding experience, and building strong vendor relationships in outbound email campaigns and high-converting landing pages. Additionally, built a feature to gather necessary information to ensure accurate documentation is submitted to county health departments, meeting regulatory requirements.- Optimized event positioning through working with executives to build customer personas, identifying right target customers, and improving event engagement by choosing the best locations for event turnout. - Ensured regulatory compliance for each event to meet city and health department requirements, submitting proper paperwork and performing on-site code enforcement.

- Engaged with client, product marketing, engineering and design teams to gain insights into client needs, to then develop a comprehensive product-market fit, commercialization strategy, product roadmap and effective brand messaging.- Discovered a $1.17 billion market opportunity for water decontamination systems through conducting market analysis and research to identify key value propositions and formulate a strategic market positioning plan.- Strategized, drafted, and led customer interviews to gain improved market validation and consumer insights. Analyzed data and gathered insights, ultimately informing the development of compelling product positioning and messaging strategies.

- Improved product positioning and messaging by understanding customer pain points through product demos, sales meetings, competitor research and market analysis.- Strategically developed lead list based on ICP, and performed outbound campaigns to find those interested in our decentralized trial platform. Improved click rate by 20% of outbound campaign by optimizing messaging, building robust lead lists. - Positioned our products as industry leaders through thought leadership initiatives, white papers, market reports and social media engagement, resulting in a 60% increase in brand visibility and a 75% increase in interactions. Built media partnerships by networking with media sources and coordinating press releases and company’s announcements, resulting in a 80% increase in press coverage.- Improved lead generation by utilizing HubSpot: created website landing pages for gated content, workflows and email sequences to follow-up on form submissions, yielding a 40% increase in qualified leads and a 30% increase in click rate and prospect engagement.

Houston, Texas

- Assisted in compiling an annual report to demonstrate center Core profitability. Brought Core websites up-to-date to ensure content accurately reflects services offered to attract sales leads both within and outside of TAMU.- Assisted in the preparation and administration of grants and contracts. Monitored, advised and updated 30 grant, state and local accounts for Center Director and faculty for 5 laboratories. Coordinated grants and accounts to ensure correct setup-budget.- Planned and executed research center events and activities to include coordination of meetings, seminars, travel arrangements, and other special events across multiple departments and organizations.- Developed a social media presence for the center on Twitter, implementing new strategies to attract future students, researchers, and potential collaborators, averaging 1,600 impressions/views per post.

- Analyzed aircraft data and coordinated meetings with department leadership and upper management for input to compile a monthly maintenance plan, and present to a squadron of 350 people; provided a snapshot of squadron progress and expectations, ensuring accurate reporting of monthly data.- Managed and led the efforts of an average of 12 personnel with the tracking, screening and verification of thousands of aircraft records; guaranteed accuracy of all items to fully support scheduled/unscheduled aircraft maintenance and fly missions.