Cecilia H. Email & Phone Number

Sydney, Nsw, Au

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

• Strategise and implement global, APAC regional and local integrated campaigns that are 100% aligned with the brand awareness, demand generation and enablement goals.• Develop and own a comprehensive ANZ field and channel marketing plan.• Engage with key accounts strategically through account-based marketing tactics including inbound marketing, eDM, digital ads, telemarketing, roundtables and webinars.• Localise and execute marketing programs to nurture customers and prospects in 4 key solution areas and 5 verticals.• Collaborate with marketing and sales leaders to improve the lead follow up process and MQL conversion rate.• Manage MDF allocation, advise partners on joined brand awareness and demand generation marketing activities.• Manage marketing budgets, track ROI and present at QBRs to demonstrate campaign effectiveness.• Develop thought leadership content, case studies and sales playbooks to increase end-user and partner engagement.

Sydney, Nsw, Au

• Devised Go-to-Market strategies targeting specific personas and industries.• Drove key lead & demand generation initiatives.• Managed integrated campaigns consisting of webinars, content syndication and telemarketing.• Set SMART goals for my team and motivate them to meet content creation and demand generation objectives.• Increased brand awareness through growing LinkedIn followers and engagement.• Drove partner marketing initiatives and contributed to the revenue target.• Established relationships with new vendors and drive brand awareness through press release, joined campaigns and events. • Created sales enablement collaterals, conduct sales training to improve the MQL conversion rate.• Drove marketing-sales alignment and improve the lead follow-up process. • Created monthly management report for the board.

Redfern, Nsw, Au

• As a business partner, understand company imperatives to align the sales & marketing objectives. • Responsible for account-based marketing activities to increase sales and retention and driving profitability. • Planned and executed customer engagement programs, including inbound/outbound calls and emails to drive awareness.• Developed, deployed, managed and refined demand generation activities to create and close pipeline.

Poole, Dorset, Gb

• As a member of the APAC leadership team, devised the marketing plan incorporating an integrated mix of roundtable events, trade shows, eDMs and social media posts.• Achieved ten times marketing ROI over six months through integrated digital campaigns.• Managed online and offline brand awareness and demand generation campaigns.• Created engaging content and customer stories to drive customer engagement.• Prepared for industry award nominations and won three awards and named a finalist three times.

Rockleigh, Nj, Us

• Created and implemented key customer engagement programs.• Developed and executed marketing activity plans and managed digital marketing initiatives.• Oversaw the allocation of marketing budget.• Launched a content management system and implemented marketing automation.• Established partnership with key media partners, streamlined the press release process.

Eindhoven, Noord Brabant, Nl

• Grew product portfolio by 35% with key product penetration increased from 5% to 25%.• Conducted research of market trends and provided strategic input into product development.• Developed go-to-market plans and forecasted for different sales channels.• Evaluated the profitability of key products, and refined product launch and sales channel strategies.• Won a staff award for product master data management process improvement.

Master Of Commerce, Human Resources Management

Bachelor Of Arts (Ba), Linguistics