• Collaborated with brand managers on the planning of creative goals for the year and quarters, including new product launches, new visuals for amazon, social media, paid search, emails, SEO optimization, packaging, etc.• Created a templatized version of the Brand Strategy that could be replicated to the company’s 30+ Brands.• Coordinated communication across multifunctional teams, including Creative Development, DTC, Compliance, Product Development, etc.• Collaborated with media teams on the planning of campaigns and brand communication.

• Designed, built and managed Version 1.0 and 2.0 of the Creative Project Tracker used by the creative team and brand leaders to both submit creative requestrs and organize and track on-going projects, improving the team’s mid- and long-term project visibility, accurate deadlines and quality of deliverables.• Planned and facilitated training sessions for the Creative Project Tracker for both Version 1.0 and 2.0.• Developed best practices documents for the team to follow on Amazon Ads, PDP and Storefront creatives, building a source of truth for brand leaders, creative team members and outsource resources.• Built performance reports for creative assets based on Amazon’s CVR and CTR results, translating them into actioanble keypoints for the creative team to imrpove future assets.• Managed a team of 7 designers and 3 copywriters, holding weekly stand-up calls, monthly 1:1 sessions, and developing their growth plan within the company.

• Collaborated on the creation of assets for different brand events and activations, such as booklets, menus, invitations, merch, and layouts for the brand.• Designed internal and external brand presentations to be shared with the team and with clients and potential investors.• Standardized brand design templates, such as business cards, excel documents, word documents, contracts, etc.• Led the launch of the brand on Amazon Mexico and UK, working alongside the team and contractors, and developing the wireframe for the storefront and product detail pages.• Generated content for social media, such as posts and stories for instagram, posts for pinterest, etc.

SENIOR CREATIVE MANAGER• Coordinated a team of creative strategists and copywriters to develop different stages of brand communication for over 50 projects, including social media campaigns, packaging, website, etc.• Established product vision by building consensus across cross-functional teams• Coordinated project timelines and calendars to effectively organize the development process.• Enhanced communication between creative teams and clients, while in charge of pitches and approval of each step of the process. STRATEGIST• Developed key assets for cohesive brand voice and personality, carried through the brand narrative with key messages and creative copywriting.• Partnered closely with creative teams to guide ideation for fully integrated campaign tactics.• Collaborated with media teams on communications planning for campaigns.• Planned and facilitated workshops, building agreements between clients and creatives.• Developed personas for projects through workshops and research.NAMER• Generated distinct and unique name and tagline proposals for over 50 brands, services, and products. • Researched trademark, web domains, and social media availability, creating market-ready proposals.• Trained the creative team with a crash course on naming, from brief and research before the creation process, to how to pitch the proposals.

SENIOR PROJECT MANAGER• Collaborated in over 150 national and international projects, from corporate to startups, from boutique to low-budget. • Managed a team of over 15 designers, and assisted collaboration with the Architecture and Web design teams for multi-layered project development.• Coordinated communication between creative teams and clients, while in charge of pitches and approval of each step of the process. • Developed moodboards and brand concepts, which defined the creative path of the brands since the first phases of the project.• Responsible for the final delivery of each project, editorial, brand folder, stationery, packaging, social media, newsletters, etc. GRAPHIC DESIGNER• Responsible for developing identity elements: logotype, iconography, editorial, stationery, packaging, social media, and photo retouching.• Managed the creation of brand assets, from prototyping to production stage. • Implemented new methodology to increase the efficiency of output delivery and print assets.

– Responsible for the outputs of the Brandings, including brandbook, editorial, stationery print media, packaging, and creation of images. – Designed layouts and ideas for social media, which increased customer attraction for each brand. – Designed and prototyped packaging using a variety of materials.– Collaborated on the creation of booklets, menus, flyers, and layouts for different types of brands.– Responsible for color selection and material selection for a variety of outputs.– Complemented a variety of branding with different kinds of aesthetics, using iconography and illustration.