Marketing And Communications Specialist
Current• Collaborate to set and implement E-Communications content strategy to include processes, goals, and metrics for the foundation's email marketing and social media.• Monitor uniform and consistent branding across digital platforms and printed communication.• Write clear, compelling content for digital platforms.• Manage, create a multi-channel digital editorial content calendar for segmented audiences.• Conduct and report analysis of all email marketing efforts, including A/B testing, and make recommendations for improvement.• Lead the creative vision of online and print marketing collaterals in collaboration with the Vice President of Marketing and designated Area Foundation staffers.• Plan, create, and schedule original content across Area Foundation social media platforms to effectively convey messaging, look, tone, and feel of the organization.• Active, daily engagement with social media audiences, including reputation management.• Provide monthly social media metrics and measurement reports for upline management team.• Stay up to date on the latest social media trends and best practices.• Photography and video as needed for social media content.• Create graphic designs for social media.• Design marketing collateral, graphics, and other Area Foundation projects as assigned.• Develop and maintain web pages for charitable funds, programs, services, communications and other activities.• Arrange content in an engaging manner and post using a content management system.• Modify and customize themes and pages (HTML, CSS, Java) for current website.• Update content as requested by page owners, checking links, adding and deleting files, updating expiring pages, and resolving broken links; troubleshoot as needed.• Execute and track search engine optimization (SEO) strategy.• Work with team to produce interactive web pieces on a variety of topics and in concert with other social media campaigns and communication initiatives.
