Cecília Seabra

Cecília Seabra Email and Phone Number

State of São Paulo, Brazil
Cecília Seabra's Location
São Paulo, São Paulo, Brazil, Brazil
About Cecília Seabra

The brand is the face of the business strategy. Communication, the link between it and its stakeholders. Sustainability and ESG, drivers of trends and innovations.How to build even more strategic results to generate value, legacy and resilience for business?The answer lies in us, people, and how we are able to build a culture of autonomy and respect.Whether on boards, consultancies, or in classrooms and research groups, my purpose is to share and collaborate to learn more and compete less.If you identify with curiosity to criticize the status quo and stimulate questions that will lead to new discoveries and innovations; sincerity in relationships as a way of eliminating the space for hypocrisy and creating an environment of safety, in which everyone can express themselves freely and, in fact, exercise proactivity; respect for life, which means diversity, inclusion, ethics and sustainability as premises, not differences; and empathy as a starting point for the exercise of constantly expanding perspectives, visions and perceptions about the relationships between people and things; let's talk.I work in consultancy, teaching, research, training and people development, acting as a proposition link between business needs, its most varied stakeholders and its people.My background is in Journalism (Facha/RJ), I have a master's degree in Communication (UERJ), a MBE in Economics and Sustainability Management (IE/UFRJ), and I have worked for 25 years at all levels of development and management of strategic projects carried out for more than two hundred public, private and third sector organizations, aiming to generate positive impacts. I also work pro bono via training and mentoring for women and LGBTQIAPN+ people.Currently, in addition to my independent work, I am a partner consultant at HSM, a Communication and ESG advisor at LLYC, LinkedIn Top Voice and mother of two teenagers, four dogs and a cat.We certainly have a lot to do together.Keep my hug!

Cecília Seabra's Current Company Details
CECI - Comunicação | Estratégia | Conteúdo | Inovação

Ceci - Comunicação | Estratégia | Conteúdo | Inovação

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Fundador
State of São Paulo, Brazil
Employees:
1
Cecília Seabra Work Experience Details
  • Ceci - Comunicação | Estratégia | Conteúdo | Inovação
    Fundador
    Ceci - Comunicação | Estratégia | Conteúdo | Inovação
    State Of São Paulo, Brazil
  • Ceci
    Founder
    Ceci Aug 2018 - Present
    Sao Paulo, Brazil
    Back to consultancy in 2018, where I have been since then, I have been working on strategy and communication ecosystems mainly in purpose, image, reputation and positioning projects. I have also worked on risk and crisis management, key messages, media & channels, stakeholders driven, Persona, and planning and content management for senior leaders.I have been also planning and producing technical content, mentoring, training and developing managers and high performance teams, making strategic communication planning, dealing with innovation and trends in communication and relationship, as well as consultancy for development and implementation of strategic business projects.
  • Llyc
    Esg Advisor
    Llyc Aug 2022 - Present
    São Paulo, Brasil
    Conselheira em ESG e senior advisor
  • Hsm
    Speaker, Consultant
    Hsm Mar 2022 - Present
    São Paulo, Brasil
  • Sap
    Business Digital Influencer Em Sustentabilidade
    Sap Nov 2022 - Present
  • Polo Criativo
    Professor
    Polo Criativo Feb 2022 - Present
    Professor of the Digital Project Management course (20h), part of the Digital Marketing Analyst program (160h).
  • Mentora Aí
    Voluntary Mentor
    Mentora Aí 2021 - Present
    Volunteer mentoring for women - communication professionals and entrepreneurs.
  • Globo
    Diretora
    Globo 1987 - Present
    Rio De Janeiro, Brasil
  • Universidade Do Estado Do Rio De Janeiro
    Professor
    Universidade Do Estado Do Rio De Janeiro Mar 2023 - Dec 2023
    Rio De Janeiro, Brazil
    Professor of Communication and Marketing, Public Relations Techniques, Brand Management and Reputation, linked to the Public Relations Department of the Faculty of Social Communication (FCS UERJ).
  • Universidade Veiga De Almeida
    Professor
    Universidade Veiga De Almeida May 2017 - Dec 2022
    Rio De Janeiro, Rio De Janeiro, Brazil
    Professor at the lato sensu postgraduate course and MBAs. Main courses: Media Relations and Communication and Innovation.Professor in Journalism, Social Communication – Advertising and Propaganda, Superior Technician in Marketing. Courses already taught: Communications Consultancy, Corporate Communications, Business Communication, Professional Ethics, Business Ethics, Political Marketing, Media and Society, Marketing Management, Cultural and Social Marketing, Business Plan Development, Communications Planning.
  • Universidade Veiga De Almeida
    Extension Coordinator And Professor
    Universidade Veiga De Almeida Dec 2019 - Oct 2020
    Rio De Janeiro
    After 2.7 years of developing and managing the institutional communication at Veiga de Almeida University (UVA). Acting with the Dean of Graduate Studies, Research, Extension and Innovation, as responsible for academic projects, extension courses and other matters related to the development of projects in this field. Development of the Virtual Extension and inCompany Extension area, as well as the design of a new APCN (new interdisciplinary master's and doctoral course) and newsletter for approaching the dean's communication with the academic community. As a professor in lato sensu postgraduate studies and in Journalism bachelor's degree, in addition to being linked to MediaLAB, the university's multidisciplinary research and innovation space.
  • Universidade Veiga De Almeida
    Institutional Communication Manager
    Universidade Veiga De Almeida Jan 2016 - Aug 2018
    Rio De Janeiro, Rio De Janeiro, Brasil
    > Institutional communication manager, responsible for Veiga de Almeida Univertsity PR strategy, crisis management, content strategy, internal consultant for internal comms. Best press relations performance in 2017 in comparison with other 17 ILUMNO network universities.
  • Ilumno
    Institutional Communication Manager
    Ilumno Jan 2016 - Sep 2017
    Rio De Janeiro Area, Brazil
    Institutional communication manager, responsible for structuring ILUMNO's institutional communication model in Brazil, which includes teams and processes in both Veiga de Almeida University (UVA), Rio de Janeiro, and Centro Universitário Jorge Amado (Unijorge), in Salvador. And also particular support to Centro Universitário Filadélfia (UniFil) in Londrina, an allied to the ILUMNO network. Position focused on press relations management, crisis management and events production, headed directly by the national Vice President of Marketing and the Regional Communications Director, with a direct role in the group's major events, focused on the most Senior institutional and academic leaders in Latin America and the US, having already held events in Brazil, Mexico and Panama. Throughout this period, I have structured teams, suppliers and processes, having built benchmark for ILUMNO network regarding institutional relationship and with the press, as well as innovative projects on institutional and academic perspectives.> Institutional communication manager, responsible for Veiga de Almeida Univertsity PR and events strategy.> Teacher for Journalism graduation students – corporate communications and also for MBA students (MBA em Administração de Marketing e Comunicação Empresarial) regarding press relations and for Post-graduation students in Medias and Technologies regarding Communication and Innovation.
  • Mongeral Aegon
    Communication Manager
    Mongeral Aegon Jan 2014 - Dec 2015
    At MAG Seguros, I was responsible for the restructuring of the area to meet group's needs (insurance company, pension fund, asset manager and liability manager), modeling processes and also adding activities related to reputation, branding and social media. I was also responsible for the Focal point to manage the sustainability commitments as Global Compact, Principles for Responsible Investment and Principles of Sustainability in Insurance, representing the company in CNSeg's (National Confederation of Insurers) commissions of Communication and Marketing and Sustainability. In 2014, I was the co-author of "Digital Strategy of Mongeral Aegon - A new model of distribution", case which won Antônio Carlos de Almeida Braga Award for innovation in insurance in the category of Products and Services. In 2015, the company's Financial Education Week project, produced four-handed by the Communication and the Education Superintendence, with the support of HR, won the Enef recognition - National Strategy for Financial Education.
  • Mongeral Aegon
    Marketing Specialist - Communications
    Mongeral Aegon May 2011 - Jun 2013
    MAY 2011 to MAY 2013 >> external communication coordinator, directly responsible for suppliers management (press and advertising agency, event producers), relationship management and attendance to communication demands of company's 55 branches located in all Brazilian regions. Also acting directly on new brand identity work group.
  • Monte Castelo Ideias
    General Manager, Consultant
    Monte Castelo Ideias Apr 2002 - Jan 2011
    Communication consultancy specialized in political marketing, communication processes and editorial production, including magazines, newspapers, books, websites, social media, etc. (www.montecastelo-ideias.com.br) Began as a junior press assistant (2002-2004).Promotion to Economics area coordinator (2004-2006).Promotion to Press Relations area’s coordinator (2006-2009).From 2009 to 2011 I was the general manager responsible for all agency services, from the project conception until its development, including relationship and clients experience (around 70).Main clients: Technip (Angra’s Port project), Odebrecht Engineering, Odebrecht Real State, Aggreko International, Mongeral Aegon, Casual Dining (holding of Garcia&Rodrigues, Galeria Gourmet e Johnnie Pepper’s restaurants), Búzios, Cabo Frio, Itaguaí, Itaboraí, Rio das Ostras e Teresópolis’ Country Governments.Main contributions: the number of clients grew from 20 to 70 in three years, as well as the development of the Economics area and general office organization of goals and policies.
  • Lead Comunicação
    Press Consultant
    Lead Comunicação Mar 2000 - Mar 2002
    Trainee. Responsible for the biggest client’s office at that time – Pestana’s Group (hotels & resorts). I was responsible for the national PR activities for the hotels in Rio de Janeiro, Angra dos Reis, Natal and Lisbon dealing with Brazilian and Portuguese press.
  • Centro De Artes Nós Da Dança
    Dance Teacher And Dancer
    Centro De Artes Nós Da Dança Dec 1996 - Jan 2002
    Assistant teacher in tap dance, jazz dance and ballet. Ballet teacher responsible for the Men in dance project – teaching dancers in Nós da Dança Company.

Cecília Seabra Education Details

Frequently Asked Questions about Cecília Seabra

What company does Cecília Seabra work for?

Cecília Seabra works for Ceci - Comunicação | Estratégia | Conteúdo | Inovação

What is Cecília Seabra's role at the current company?

Cecília Seabra's current role is Fundador.

What schools did Cecília Seabra attend?

Cecília Seabra attended Universidade Do Estado Do Rio De Janeiro, Universidade Federal Do Rio De Janeiro, Universidade Federal Do Rio De Janeiro, Escola Superior De Propaganda E Marketing, Sage/coppe Ufrj, Faculdades Integradas Hélio Alonso - Facha.

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