Cecília Seabra Email & Phone Number

State Of São Paulo, Brazil

Sao Paulo, Brazil

Back to consultancy in 2018, where I have been since then, I have been working on strategy and communication ecosystems mainly in purpose, image, reputation and positioning projects. I have also worked on risk and crisis management, key messages, media & channels, stakeholders driven, Persona, and planning and content management for senior leaders.I have been also planning and producing technical content, mentoring, training and developing managers and high performance teams, making strategic communication planning, dealing with innovation and trends in communication and relationship, as well as consultancy for development and implementation of strategic business projects.

São Paulo, Brasil

Conselheira em ESG e senior advisor

São Paulo, Brasil

Professor of the Digital Project Management course (20h), part of the Digital Marketing Analyst program (160h).

Volunteer mentoring for women - communication professionals and entrepreneurs.

Rio De Janeiro, Brasil

Rio De Janeiro, Brazil

Professor of Communication and Marketing, Public Relations Techniques, Brand Management and Reputation, linked to the Public Relations Department of the Faculty of Social Communication (FCS UERJ).

Rio De Janeiro, Rio De Janeiro, Brazil

Professor at the lato sensu postgraduate course and MBAs. Main courses: Media Relations and Communication and Innovation.Professor in Journalism, Social Communication – Advertising and Propaganda, Superior Technician in Marketing. Courses already taught: Communications Consultancy, Corporate Communications, Business Communication, Professional Ethics, Business Ethics, Political Marketing, Media and Society, Marketing Management, Cultural and Social Marketing, Business Plan Development, Communications Planning.

Rio De Janeiro

After 2.7 years of developing and managing the institutional communication at Veiga de Almeida University (UVA). Acting with the Dean of Graduate Studies, Research, Extension and Innovation, as responsible for academic projects, extension courses and other matters related to the development of projects in this field. Development of the Virtual Extension and inCompany Extension area, as well as the design of a new APCN (new interdisciplinary master's and doctoral course) and newsletter for approaching the dean's communication with the academic community. As a professor in lato sensu postgraduate studies and in Journalism bachelor's degree, in addition to being linked to MediaLAB, the university's multidisciplinary research and innovation space.

Rio De Janeiro, Rio De Janeiro, Brasil

> Institutional communication manager, responsible for Veiga de Almeida Univertsity PR strategy, crisis management, content strategy, internal consultant for internal comms. Best press relations performance in 2017 in comparison with other 17 ILUMNO network universities.

Rio De Janeiro Area, Brazil

Institutional communication manager, responsible for structuring ILUMNO's institutional communication model in Brazil, which includes teams and processes in both Veiga de Almeida University (UVA), Rio de Janeiro, and Centro Universitário Jorge Amado (Unijorge), in Salvador. And also particular support to Centro Universitário Filadélfia (UniFil) in Londrina, an allied to the ILUMNO network. Position focused on press relations management, crisis management and events production, headed directly by the national Vice President of Marketing and the Regional Communications Director, with a direct role in the group's major events, focused on the most Senior institutional and academic leaders in Latin America and the US, having already held events in Brazil, Mexico and Panama. Throughout this period, I have structured teams, suppliers and processes, having built benchmark for ILUMNO network regarding institutional relationship and with the press, as well as innovative projects on institutional and academic perspectives.> Institutional communication manager, responsible for Veiga de Almeida Univertsity PR and events strategy.> Teacher for Journalism graduation students – corporate communications and also for MBA students (MBA em Administração de Marketing e Comunicação Empresarial) regarding press relations and for Post-graduation students in Medias and Technologies regarding Communication and Innovation.

At MAG Seguros, I was responsible for the restructuring of the area to meet group's needs (insurance company, pension fund, asset manager and liability manager), modeling processes and also adding activities related to reputation, branding and social media. I was also responsible for the Focal point to manage the sustainability commitments as Global Compact, Principles for Responsible Investment and Principles of Sustainability in Insurance, representing the company in CNSeg's (National Confederation of Insurers) commissions of Communication and Marketing and Sustainability. In 2014, I was the co-author of "Digital Strategy of Mongeral Aegon - A new model of distribution", case which won Antônio Carlos de Almeida Braga Award for innovation in insurance in the category of Products and Services. In 2015, the company's Financial Education Week project, produced four-handed by the Communication and the Education Superintendence, with the support of HR, won the Enef recognition - National Strategy for Financial Education.

MAY 2011 to MAY 2013 >> external communication coordinator, directly responsible for suppliers management (press and advertising agency, event producers), relationship management and attendance to communication demands of company's 55 branches located in all Brazilian regions. Also acting directly on new brand identity work group.

Communication consultancy specialized in political marketing, communication processes and editorial production, including magazines, newspapers, books, websites, social media, etc. (www.montecastelo-ideias.com.br) Began as a junior press assistant (2002-2004).Promotion to Economics area coordinator (2004-2006).Promotion to Press Relations area’s coordinator (2006-2009).From 2009 to 2011 I was the general manager responsible for all agency services, from the project conception until its development, including relationship and clients experience (around 70).Main clients: Technip (Angra’s Port project), Odebrecht Engineering, Odebrecht Real State, Aggreko International, Mongeral Aegon, Casual Dining (holding of Garcia&Rodrigues, Galeria Gourmet e Johnnie Pepper’s restaurants), Búzios, Cabo Frio, Itaguaí, Itaboraí, Rio das Ostras e Teresópolis’ Country Governments.Main contributions: the number of clients grew from 20 to 70 in three years, as well as the development of the Economics area and general office organization of goals and policies.

Trainee. Responsible for the biggest client’s office at that time – Pestana’s Group (hotels & resorts). I was responsible for the national PR activities for the hotels in Rio de Janeiro, Angra dos Reis, Natal and Lisbon dealing with Brazilian and Portuguese press.

Assistant teacher in tap dance, jazz dance and ballet. Ballet teacher responsible for the Men in dance project – teaching dancers in Nós da Dança Company.

Master'S In Communications, Communication Technologies And Culture

Master Business Economics, Sustainability Economy And Management

Economia Para Jornalistas E Profissionais Da Comunicação, Economia

Curso de extensão com aulas nas manhãs de sábado, de 30/4/2011 até 1/10/2011.

Planning For Branding - Planejamento De Comunicação

Curso de extensão de planejamento de comunicação focado em branding.

Gri Reports, Sustainability Studies

Concluído

Journalist, Social Communication