Cecilia Yu Email & Phone Number

Hong Kong Sar

Marketer at U Lifestyle, U Magazine and Sky Post advertising department. I am responsible for the following work for brands such as the DFI Retail Group (Market Place, Mannings, Welcome), ParknShop, Watson's, Dah Chong Hong Food Mart, Best Mart 360, LG, Rituals, Skyn, Yoho Mall:-1. Managing brands’ posts on our social media, online and printed platforms, to deliver campaigns’ messages through marketing angle brainstorming, copywriting, communicating with in-house designers, organising video production.2. Communicating with different parties and vendors to create promotional materials for brands, such as booklet production, website cloud page generation, products shooting, advertising videos.3. Organising events and achieving marketing aims for brands especially in the FMCG sector:- Event planning to operate smooth event logistics.- Venue, event props, on-site decoration sourcing and production.- Liaising with different crucial parties to support the event, including vendors, artistes, KOLs and emcees.4. Co-operating with teammates to run larger scale events such as Department of Justice video competition with award presentation; in-house awards - ebrand Awards 2021, ebrand Awards 2022, Banking and Finance Awards 2021, Shopping Mall Awards 2021-22.From the above experiences I attained skills of:- Time management on setting working timeline for different parties.- Ability to complete ad-hoc work, to work under tight working schedule.- Communication skills when liaising with different parties to run an event.- An eye for detail for cross-checking online and printed promotional materials.- Being observant during on-site events, customer servicing. - Having contingency plans prepared for sudden change and crisis.

Hong Kong Sar

Teaching students within the age range of 6 to 13 at after-school time with their schoolwork and learning, especially during the COVID-19 pandemic when students struggle to focus and learn through online lessons: - Diagrams and notes preparation for their better understanding.- Preparing self-made exercises for their revision use.- Planning revision timetables to keep up with the tight schedule of tests and examsI specialised in teaching English, Mathematics and Science.

Hong Kong Sar

Building a brand and art directing for a pet products start-up company - Hammie 哈迷, which includes logo creation, products photo shooting, and content creating for social media pages. Check out their instagram: @hahahammie

Hong Kong Sar

Worked as an event helper in store-opening events, promoter in brands' promotional events and in various large fairs held in HKCEC.

Tangstedt, Schleswig-Holstein, Germany

Assisted CEO in ideas generation, photographing and video editing. Gained professional knowledge on the complete video production process - including pre and post production, account and client servicing. First experience on video-editing software such as Final Cut Pro, Motion 5.

University Of Leeds

Hong Kong Society aims to promote Hong Kong culture to different nationalities' students at University of Leeds, and to gather Hong Kong overseas students together and give each other support during the time at University. I was the person in charge of creating advertising materials for society's events - including posters, leaflets, invitation card, membership card and tee. I was also the photographer in charge of all events throughout the year, and the administrator of the society's social media pages (Facebook and Instagram).

Bachelor Of Arts - Ba, Graphic And Communication Design

A-Level Gce, Gcse, Gce - 2As 2Bs | Gcse: 2A*S 4As 2Bs

Activities and Societies: Duke of Edinburgh Award (Silver), Young Enterprise, ECDL Certificate, Piano Diploma (ATCL), the only piano.

Education record