Cecilia Zhou Email & Phone Number

Beijing, CN

中国 北京市

• Since 2020, served as an independent Vice President responsible for CRM and SaaS-related business market operation strategies, investor relations, government, and public affairs.Starting in October 2023, assumed the.
• 自2020年开始作为独立副总裁，负责CRM及SaaS相关业务市场运营策略，投资人关系、政府及公共事务工作。 帮助企业拓展关于零售快消、教育服务、出海营销相关的市场， 并从无到有建立市场体系和品牌顶层架构
• 2023年10月开始任高级副总裁，全面主持市场营销工作，面向企业AI业务升级，制定市场以品牌策略，从无到有搭建市场营销团队和体系。

Shanghai

• Provided brand strategy consulting services for major clients of WPP Group as a brand strategy and creative strategy consulting expert.
• Core member of WPP Group's Client Leadership Council, serving as the head of marketing technology innovation, driving the application of innovative marketing technologies such as AI and the metaverse.
• 作为品牌战略咨询专家为WPP集团大客户提供品牌战略咨询服务；
• WPP集团客户领导力委员会核心成员，营销科技创新负责人，推动AI、元宇宙等创新营销技术应用；

中国 北京市

• Leading and overseeing the Brand Consulting and Tech Innovation Business Practice for Hill+Knowlton Strategies in mainland China and the Hong Kong Region, I played a key role in facilitating the company's business.
• During the nearly one-year vacancy in the position of CEO for the China region from 2022 to 2023, I concurrently managed the business in the Greater Bay Area, leading a comprehensive overhaul of both business.
• 负责领导中国大陆和香港特别行政区的品牌咨询及科技创新业务事业部，同时作为WPP集团中国区管理团队成员，积极推动传统业务的转型。在任期内，成功实现事业部业绩的翻倍增长，成为公司在中美关系紧张和疫情导致经济低迷时期的增长引擎。
• 在2022年-2023年长达近一年的中国区CEO职位空缺期，兼管中国大湾区的业务，并主导业务和组织架构的全面变革。领导着近50名团队成员，分布于北京、上海以及大湾区多地区办公室。

China

• As a think tank within the core management team of the group, provided strategic consultancy and advice in the areas of brand strategy and marketing communication strategies. Guided and supervised the planning and.
• During Suning's business crisis and restructuring period, played a key role in establishing the new business brand "Cloud-Net Alliance," leading to strategic financing.
• 作为集团核心管理层的智囊智库为提供品牌战略及市场营销传播策略相关领域的战略咨询和建议、指导和统管企业品牌战略规划及部署、协助COO、CHRO重新构建公司营销传播团队构架。
• 在苏宁业务危机和调整期，帮助其建立新业务品牌“云网万店”，从而获得战略融资

Beijing City, China

• In the highly acclaimed One-Ogilvy reform, she spearheaded and established the Ogilvy Discovery team, conducting research on brand marketing models and methodologies tailored for the Chinese market, Chinese.
• Noteworthy cases include the globalized strategy project for Fuyao Glass (featured in the documentary "American Factory," winner of the Academy Award for Best Documentary), member management system development for AIA.
• 在备受瞩目的One-Ogilvy改革中，她领导并组建了Ogilvy Discovery团队，开展面向中国市场、中国企业以及新兴行业的品牌营销模型和方法论研究。她还在奥美集团跨部门、跨行业提供品牌定位、营销战略制定、市场研究、整合营销咨询和数字营销战略（CRM）等方面的支持。
• 诸多知名案例包括：福耀玻璃品牌全球化战略项目（纪录片《美国工厂》获得奥斯卡最佳纪录片）、友邦保险中国会员管理体系建设、泰康集团高端化战略及泰康之家营销战略、北京华联集团BHG品牌升级战略等。

Beijing

• Served as Chief Strategist, responsible for establishing the Ogilvy Public Relations Strategic Team and providing strategic guidance for integrated marketing and emerging business models.
• Led strategically-oriented new business initiatives, offering brand and marketing communication strategic support for numerous leading enterprises in China to facilitate their globalization efforts.
• Headed the core key client team like IBM and Huawei, leading a team of over 30 people and overseeing communication projects for multiple clients.
• Recognized as the "Orchard Rising Star" at Ogilvy China. Led projects that garnered over 10 international marketing communication awards within two years, including SABER Awards globally and in the Asia-Pacific region.
• 担任首席战略咨询专家，负责组建奥美公关战略团队，为奥美北京提供整合营销和新兴模式业务的战略指导。
• 负责以策略为导向的新业务，为众多中国行业领先企业的全球化提供品牌和营销传播层面的战略支持。

Shanghai, China

Automobile: Audi and VWFashion and luxury: Canali,Cartier

中国 上海市区

Master Of Laws (Ll.M.), International Relations/ International Politics

Research Area: Sino- US Relations ,Taiwan-US Relations, Congress Lobbying

Bachelor Of Art, International Relations

初中-高中, 中学

初中-高中, 中学