Cecilia Zhou is an industry veteran with expertise in advertising, marketing and brand strategy. Holding a senior management position within WPP, she serves as a key member of the WPP Martech Innovation Committee and Senior Vice President for Hill + Knowlton Strategies Greater China. With nearly 16 years of experience, Cecilia has played a pivotal role in orchestrating marketing and brand efforts, driving transformative shifts for Fortune 500 brands. Additionally, she acts as an external advisor, providing strategic marketing consultations to local enterprises, Chinese internet giants, and startups.Cecilia's professional journey began at Ogilvy, WPP's flagship 4A agency, where she spent over 12 years in the strategic consulting domain. During the One-Ogilvy reform, she led the formation of the Ogilvy Discovery team, conducting pioneering research in brand marketing models and methodologies tailored for the Chinese market and emerging industries. Her responsibilities covered brand positioning, marketing strategy formulation, market research, integrated marketing consulting, and digital marketing strategy (CRM) within the Ogilvy.In her role as the CEO's Assistant at Suning Group, Cecilia served as the Chief Strategic Advisor for the group's brand marketing direction. As a core member of the group's management think tank, she guided and coordinated the strategic planning and deployment of corporate brand strategies.Returning to WPP Group, Cecilia assumed the role of Senior Vice President for Hill & Knowlton Strategies, playing a crucial role in steering the company through innovative business transformations and facilitating the seamless integration of group resources. As an avid supporter of innovative marketing technologies, including artificial intelligence, she maintains her position as a core member of the Mar-tech Innovation Committee.In 2018, Cecilia earned recognition as a distinguished figure in the marketing industry, securing a spot on LinkedIn Power Profiles list alongside CMOs and marketing heads from renowned companies. Esteemed entrepreneurs and industry leaders, including Kai-Fu Lee and Xu Xiaoping, also feature on this list.Under Cecilia's guidance, the projects she spearheaded received multiple international brand awards, including the Effie Award, Asia-Pacific Advertising Festival Creative Gold Award and the SABRES Global. Since 2020, she has served as a final judge for Effie China.Cecilia holds a Bachelor's degree in English and a Master in International Politics, both earned from the University of International Relations.