Cecilie Garfalk Email & Phone Number

Oslo, Oslo, Norge

As a Marketing Director (CMO) I am part of the management group of the company, reporting directly to the CEO. Leading the marketing department of 22 employees, including five direct reports. Result- and personnel responsibility. The team consists of marketing managers, brand managers and an in-house digital production team. Strategically and operationally responsible for the company’s marketing, across all categories and brands. This includes finding insight, define positioning, develop new design and advertising, communication, and media across channels. Responsible for allocating the A&P budget, with a goal to increase penetration and maximize media effectiveness. In charge of setting the recommended consumer pricing in the market and working closely with sales on channel strategies and pre-sales meetings, to drive the commercial agenda. Actively select launches with the greatest potential for growth for the Norwegian market, based on insight and sales figures. Brand owner of the portfolio that consists of some of Norway’s strongest brands; OMO, Jif, Zalo, Solidox, Lano, Define and Dr. Greve. Key results• Award-winning campaigns -ANFO Effekt: Second most effective advertiser through all times -Norwegian Cosmetics Award (NCA) - Media campaign of the year 21, 22 og 23• Gained % market share in both Home Care and Personal Care categories in 2022• Launched award-winning products: Dr.Greve Pharma C-vit, Lypsyl Repair +, Dr.Greve mann• Increased digital presence and organic traffic through content generation and SEO optimization• High scores on employee satisfaction surveys (9,9/10 team spirit)Orkla Home & Personal Care has a total turnover of 1,5 bn NOK and is a part of Orkla, listed on OSE.

Skøyen

I started as Head of Marketing, was promoted to Marketing Director (CMO) in 2020. The tasks, responsibility and role remained the same, please see above for description.

Oslo Area, Norway

Headed the Swix-marketing department, a team of seven employees. Global owner of the Swix-brand. Part of the Sports-division's Management Group, reported to the director of the Division. The marketing team consisted of graphic designers, web co-ordinator, project manager and sponsorship manager. Personnel- and budget responsibility. Strategic and operationally responsible for advertising, media and sponsorship. Campaigns, fairs and pre-sales meetings in close co-operation with salesKey Results • Based on market research, I initiated and ran the development of a new brand platform with a new positioning. The aim was to reach a broader target group, build brand distinctive elements and increase mental availability. • Launched web shop in November 2016 and SEO’ed the content, which led to increased organic traffic and e-commerce sales. Increased number of followers and reach on social media, by working systematically with creating relevant content. New structure on social media to be able to deliver locally adapted content in local language for the different markets. • Developed unique shop-in-shop solutions for a few selected stores showed an increase in sales by more than 100% and Swix became the largest supplier in the store, surpassing large international sports brands.Brav AS (previously Swix Sport AS) is fully owned by the Norwegian Investment company Ferd.

Oslo Area, Norway

Managed the marketing department in Lerum, with four direct reports. Heading the marketing strategy and execution across all categories, responsible for both branded goods and PL. The team consisted of category-, project and sponsorship manager. Budget- and personnel responsibility. Responsible for developing strategic category plans and presenting them for approval by the Management Group and the Board. Member of company’s Innovation Council. Prepared and attended presales- and meeting with the retailers upon request. In charge of analysis, consumer insight, design, media and advertising. Key results • Increased sales: in two years’ time Lerum reached an all-time-high market share• Built ZERoh! as a lifestyle-brand, through social media, influencer campaigns and TV, reaching a market share of over 30% in just over two years ZERoh! • The relaunch of Lerum Solbærsirup increased revenue. New design, new bottle, new price and new advertising campaign were among the success factors. The relaunch received the prestigious prize “Merket for god design” (“Prize for good design”)

Oslo Area, Norway

Brand Manager for several brands. The latest being Stratos, one of Nidar’s largest brands.Areas of responsibility • Consumer insight: overall consumer trends and specific insight about own brands • Design: product design on core and new launches• Advertising: strategy and development of advertising campaigns • Media: strategy and media planning. Close co-operation with media agency • Innovation: project leader • Profitability- and budget responsibility • Analysis of sales figures Nidar is a confectionary company (now part of Orkla Confectionary & Snacks) and is owned by Orkla ASA, which is listed on the OSE.

Oslo Area, Norway

Working with campaigns and events for both software and hardware, developed by Sun Microsystems. B2B targeted towards potential and exisiting clients and partners.

Oslo Area, Norway

Worked B2B with the marketing of research, consulting and conferences. Project management of conferences/events and PR.Gartner, Inc. is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences.

Bachelor With Honours, Business And Economics, B

Ex.Phil, Ex.Phil

Examen Artium, Allmennfag

Grade: B

Education record