+ Ideated, led, planned, coordinated and managed all aspects of the 4000 pax ticketed event - direct sales, marketing, venue, logistics, man-power, physical arrangement, work flows, all on-site elements, event programming, sponsorship and marketing activation+ Created additional revenue streams and boosted the brand value of the event by introducing merchandise sales, corporate nights or / institutional sales and sponsorship packages+ Performed the role of conduit between all stakeholders; internal and external - shareholders, corporate clients, sponsors, 3rd party vendors and contractors

producer / project manager+ projects include a mix of commercial work and public events such as the Sentosa Island Light Festival, SNCF's pop-up art installation that was part of the Singapore Bicentennial.+ Clients include Aesop, Zespri Kiwi Fruit, Zouk (and Zoukout), Moist Dianne, Standard Chartered Bank, Gucci and Haagen Daz

build producer x project manager+ production supervision, project management and on-site styling for builds for exhibitions, thematic events and activations.+ clients include Lexus+Toyota+Suzuki at the Singapore Motorshow, Bloomberg, Google Play and Zouk.

+ Responsible for all non-design roles in the boutique design agencies; managing margins, cost, schedule and performances and expectations with all stakeholders for above and below-the line work, determining and managing the path and actions for better creative and more efficient workflows+ Managed all production work - print, event build fabrication and installation+ Assumed the all-inclusive role of producer and conduit for photoshoots and events that are part different campaigns - brand activation, product launches, public education initiatives and CRS programs

build producer +Adidas Ultraboost19 global launch x Tmall Superbrand Day, Shanghai (2019), Adidas Speedfactory Shanghai and producer for 361 activation at Jakarta Asian Games (2018)

producer... photography for Corporate Branding shoot - I2R, A*Star ... photography for product advertorial - Philips Consumer Lifestyle,Singaporeproduction design + styling... production designer, short film "The Promise" - PFP Associates... product photography and videos in Singapore and China - Philips Consumer Luminaires ... furnishing and styling showrooms in Chengdu and Shenzhen - Philips Consumer Luminaires

- source, introduce and stock design-centric + niche local and international labels that include (and i miss working with....) Ivana Helsinki, Zilla, Senada, Kartell (shoes), Charlotte Taylor, Rufus Green, Kings of Carnaby, Hansel (Yes, Danielle, we would have gladly stocked Aijek in our store)- responsible for design and implementation of visual displays + in-store and / or marketing collateralsWe still have enough inventory for a pop-up store, so if there are any takers or collaborators...do contact us. We do miss retail....the buying trips and store displays especially.

- sourced, stocked, represented and distributed climbing and outdoor related gear, bags and apparel- introduced and worked with international brands such as Timbuk2, Ortlieb, Chrome, Prana, Metolius, Julbo, Gregory- built and managed distribution channels for sunglasses and bags- involved in anything and everything related to climbing - conceptualizing and conducting of courses, clinic, experiential programmes and competitionsA passion that I still maintain with a rack overflowing with bags and gear + periodic contributions to bagdudes.com