Cedric Thomas

Cedric Thomas Email and Phone Number

I am a catalyst for transformation. I foster an environment of growth where individuals are empowered to cultivate their potential and unleash their personal, professional, and creative power. @ WSOC-TV Eyewitness News
charlotte, north carolina, united states
Cedric Thomas's Location
Charlotte Metro, United States
About Cedric Thomas

With over 20 years of experience in the broadcast industry, I possess a distinctive combination of sales,marketing, leadership, and people skills. Throughout my career, I have implemented strategic planning,advertising, and digital marketing techniques to boost revenue growth.Currently, I am serving as the Vice President and General Manager at Cox Media Group Charlotte, whereI oversee the daily operations of WSOC-TV, WAXN-TV, and Telemundo Charlotte. In this role, I amresponsible for ensuring that our stations remain competitive in the ever-changing media landscape bydeveloping and executing successful sales, promotion, and digital strategies.Beyond my professional work, I care deeply in giving back to and supporting my communities. I amproud to serve on the board for Goodwill Industries of Southern Piedmont, a nonprofit organization thathelps to provide job training and employment services to people in our community. I am also activelyinvolved in NXTCLT, another nonprofit organization building the next generation of successfulcompanies in Charlotte. Additionally, I hold the position of President of the North Carolina Association ofBroadcasters and serve on the Board of Governors for the ABC network.I have been driven to attain a level of success that would allow me the privilege to make the ultimateinvestments. . . investments in people. I succeed when others succeed. My purpose is to supportand encourage others, helping them to unlock their potential and achieve extraordinary success. Iam dedicated to empowering others to become leaders, change-makers, and influencers who cancreate positive change in their industry and the world. I am driven to create clarity, capacity, andconfidence in them to lead to life-defining competencies that achieve extraordinary results.

Cedric Thomas's Current Company Details
WSOC-TV Eyewitness News

Wsoc-Tv Eyewitness News

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I am a catalyst for transformation. I foster an environment of growth where individuals are empowered to cultivate their potential and unleash their personal, professional, and creative power.
charlotte, north carolina, united states
Website:
wsoctv.com
Employees:
112
Cedric Thomas Work Experience Details
  • Wsoc-Tv Eyewitness News
    Vice President And General Manager Of Wsoc, Waxn And Telemundo Charlotte
    Wsoc-Tv Eyewitness News Dec 2017 - Present
    Charlotte, North Carolina
    WSOC-TV brings our audience in the Charlotte, NC market the most accurate breaking news andweather coverage on two television stations and all digital platforms.As Vice President and General Manager of WSOC, WAXN, and Telemundo Charlotte, my primary role isto oversee the day-to-day operations of the stations and ensure that we are providing high-qualitycontent to our viewers.Additionally, I am also responsible for managing the staff, developing business strategies to increaserevenue, and maintaining strong relationships with our advertisers and community partners.
  • Wpxi-Tv
    Director Of Sales
    Wpxi-Tv Jul 2011 - Dec 2017
    Pittsburgh, Pa
    As a Director of Sales at WPXI-TV, my main responsibility was to lead the sales team and developstrategies to achieve revenue goals. I was also responsible for building and maintaining relationshipswith clients, identifying market opportunities, and implementing effective sales programs andcampaigns.Key Achievements:- Optimized the use of available advertising inventory and increased the rates charged for bothtraditional ad spots and other types of ad placements to improve reoccurring revenue andprofitability of advertising resources.- Professionally developed managers and account executives through one on one and grouptraining sessions around business acumen.
  • Wews-Tv
    Director Of Sales
    Wews-Tv Nov 2008 - May 2011
    News 5 Cleveland, a numerous Emmy and Murrow award winning channel, is dedicated to asking thetough questions, holding the powerful accountable and investigating the solutions needed to improvethe lives of people in Cleveland.As a Director of Sales, I led my sales team through all sales activities. I developed and refined our relationships with clients and stakeholders and implemented our sales strategy to increase theprofitability of the station.Achievements:- Executed a wide range of sales and marketing strategies to grow revenue and share locally,nationally, and with political clients.
  • Kdka-Tv
    Local Sales Manager
    Kdka-Tv May 2000 - Oct 2008
    KDKA-TV is your #1 source for breaking news, weather updates, and sports in the Pittsburgh area.As a Local Sales Manager for KDKA-TV, my primary responsibility was to lead and manage the local sales team, set sales goals, develop sales strategies, and monitor progress towards those goals. I built lasting relationships with my clients, stakeholders, and community members.Additionally, as the supervisor of the commercial production department at KDKA-TV and WPCW, I wasresponsible for overseeing the production of commercials and ensuring that they met the qualitystandards and requirements of our clients.Key Achievements:- Increased sales revenue and market share by developing new business projects and utilizingdigital assets such as advertising, social media, and other digital marketing strategies.
  • Wtov9
    Operations Manager
    Wtov9 1996 - 2000
    As an Operations Manager at WTOV9, I supervised the production, promotions, and programmingdepartments, and planned and executed annual budgets for all three departments.

Cedric Thomas Education Details

Frequently Asked Questions about Cedric Thomas

What company does Cedric Thomas work for?

Cedric Thomas works for Wsoc-Tv Eyewitness News

What is Cedric Thomas's role at the current company?

Cedric Thomas's current role is I am a catalyst for transformation. I foster an environment of growth where individuals are empowered to cultivate their potential and unleash their personal, professional, and creative power..

What schools did Cedric Thomas attend?

Cedric Thomas attended The University Of Akron.

Who are Cedric Thomas's colleagues?

Cedric Thomas's colleagues are Brenda Jordan, Bill Bruce, Andy Nagele, Craig Overstreet, Brittany Howell, Eli Brand, Matt Lemon.

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