Celena Waller Email & Phone Number

Chester, Va, Us

Richmond, Virginia, United States

-Responsible for training processes and new technology.-Designs/manages the development of effective communication products targeted at various internal/external audiences, including print collateral, intranet, external website pages, social media, email, podcast, video, newsletters, email banners and templates, infographics, promotional materials, event invitations, presentations & traditional print projects.-Translates marketing, creative and strategic objectives into branded assets that drive audience engagement across different media channels.-Conceptualizes visuals based on instruction and prepares rough drafts to present ideas and accept feedback and amend designs when necessary.-Articulates concepts professionally and clearly through both written and visual communication.-Manages printing for all marketing related needs internally/externally. -Manages and communicates with external print vendors, delivering all project specification and distribution needs on time and within budget.-Maintains brand standards across all print and digital materials, ensuring consistency the brand including color palettes, typography, brand elements, and brand guidelines.-Oversees all photo, illustration and video assets, building/maintaining an organized digital library and adhering to budget.-Utilizes project management skills to adhere to schedules and deadlines. -Proactively analyze and improve post-production processes.-Leads video content creator to include brainstorming ideas for usage as well as overseeing production/editing.-Oversees production of podcasts to include schedule, editing, hosting, creating landing pages and distribution via email marketing.-Manages branded promotional items, including new purchases, negotiating pricing and overseeing budget.-Manages contracts, billing, budgeting & payments for outside vendors.-Manages/prioritize multiple projects simultaneously and improves production workflow/ efficiency.

Richmond, Va

My responsibilities include design and production of corporate ads, brochures, booklets, newsletters, invitations, signs, PowerPoint presentations, proposals, RFP's, promotional items, as well as all things digital for Williams Mullen.

Richmond, Va

Multi-faceted position responsible for directing and designing all major marketing and advertising campaigns including direct mail, national/local print ads, web components, electronic media, broadcast media, social media, signage, exhibit displays, billboards, vehicle graphics and various print collateral materials. Manage multiple projects simultaneously while delivering within extremely tight deadlines and staying within budget. Supervise entire creative process to provide consistency throughout the brand while adhering to strict legal guidelines. Generates ideas and presents concepts for campaigns to corporate and divisional management. Manages and directs outside vendor partners. Organizes and completes invoicing of all concurrent projects. Tracks and reports on all analytic activity and targets marketing campaigns accordingly.

Responsible for design and management of national and international campaigns, direct response, business-to-business and new product launches including: print collateral, direct mail, websites, banner ads, e-blasts, product packaging and brand development/implementation. Art direction and project management of multiple projects simultaneously. Effectively utilize team’s talents and motivate team members. Direct photo shoots. Photo retouching. Manage client accounts, company image library and national media contact information. Computer maintenance and system software troubleshooting.

Developed and implemented floor show display program for national client. Illustrated wall units, floor plans, windows and doors to scale.

Designed environmental graphics for national retail store, Circuit City. Assisted in virtual prototyping. Implemented and consulted on new branding packages. Managed & coordinated store graphics packages and installation manuals.

Designed environmental graphics for national retail store. (CC)Assisted in design of print collateral materials for national and local clients, from concept through print production. (FSM&A)

Designed print advertisements & collateral materials including brochures, catalogs and direct mail pieces for national & local clients. Managed projects from concept through print production.

Bfa, Graphic Design

High School, General Studies

Activities and Societies: Senior Field Hockey Team , Manager of Senior Football Team