-Direct, record, and edit videos tailored for various social media platforms using Adobe Premiere Pro-Design eye-catching visuals, including reel covers, infographics, and collages, to enhance social media presence

-Plan & create marketing concepts for Instagram and Facebook. -Schedule marketing content delivery and copywriting for posts.-Handle Google reviews and provide replies to customers.

-Manage & optimise LinkedIn page focusing on engagement and brand representation-Plan & execute in-house events and professional events in collaboration with various Chamber of Commerce -Design & write effective content for monthly newsletters-Successfully spearheaded a sustainability campaign for Sembcorp employees, donating 222kg of clothing and 180kg of food to beneficiaries

-Oversee Business Development department and work closely with Marketing and Events department-Acquire new contacts for events and to build onto database-Plan and execute flagship networking events

-Oversee design and development of overall event branding and ensure brand consistency -Ensure appropriate visuals for effective communication to all internal and external stakeholders

-Developed a thorough competitive analysis to identify opportunities and assess market size-Conducted market research using online surveys and focus group discussions to delve into consumer preferences and behavior-Devise and recommend actionable strategies for the execution of go-to-market plans

-Manage LKGBPC website changes to ensure professional profiles are updated timely -Ensure content accuracy and worked with cross functional team to ensure website modifications are aligned

-Support CSA 5th National Cybersecurity Campaign launch in the Communication and Engagement Office (C&EO)-Review Starcom media buys for marketing strategies on campaign touchpoints-Provide input to pre-campaign FGDs on message testing to Ogilvy and provide assessments on the FGDs with RySense -Observe meetings and share areas of collaboration with partners such as Carousell, UOB and OCBC-Conduct Desktop Research on International Cybersecurity Counterparts and provide an assessment in the comparison of Cyber Tips

-Develop & set up Indosnacks.sg Shopee, Lazada, and webpage store, manage promotions & run advertisements.-Coordinate with clients for product samples & collated catalogues from over 100 SMEs.-Industry expert sharing with NUS students during Global Industry Insights talk organised by The Young Seekers & webinars organised by BISA.-Managed a team of 3 interns to run social media campaigns & handle external collaborations with HAO mart.

-Carry out & execute video/photo shooting at the client's venue. -Plans content calendars for clients' marketing schedules monthly.-Design static posts and create MP4 videos.