Celeste Duffy Email & Phone Number

United States

*Conceptualize, illustrate, and design packaging labels and shippers for multiple wine brands, ensuring alignment with brand aesthetics and target audience.*Production Press checks at vendors overseeing execution and standards for packaging*Develop seasonal advertising campaigns for sales and education teams, delivering tailored assets across point-of-sale, e-commerce, and social channels.*Manage and enhance Brand Guidelines and annual creative intent documents for multiple in-house brands, utilized by freelancers, internal creative teams, and trade partners.*Illustrate, design, and animate campaign roll-out from print to digital using After Effects across social and digital activations*Improve e-commerce asset creation efficiency by 15% by developing e-commerce advertising internal templates.*Style and direct product photo shoots for internal brands, increasing brand assets for POS materials and social media channels.*Craft compelling PowerPoint presentations using original images and animations to communicate ideas to stakeholders effectively.*Create email templates and digital playbooks using Figma, enhancing digital communication strategies and team collaboration.*Design DTC materials including tasting mats, menus, club signups, special events, and signage

California, United States

*Developed and marketed original digital design brush sets for Photoshop, Adobe Illustrator, and Procreate, resulting in over 4,000 units sold across various design asset marketplaces.*Authored and published multiple design courses on Skillshare, accumulating over 90,000 minutes of watch time, demonstrating expertise in design education and effective communication of complex concepts.*Created award-winning wall art illustrations for Pottery Barn Kids and West Elm, showcasing a unique blend of creativity and commercial appeal in home decor design.*Designed and licensed surface patterns for SheIn and Spoonflower, demonstrating expertise in creating visually appealing and commercially viable designs for use in the fashion and home decor industries.*Developed User Interface (UI) templates for licensing on stock media sites, combining creativity and functionality to meet the diverse needs of designers and developers worldwide.

Santa Rosa, California, United States

In this exciting role, I had the absolute joy of photographing newborns in a hospital setting. This delightful period of experience resulted in the following insights and accomplishments.*Demonstrated time management and soft people skills by navigating the schedules and needs of new mothers, medical staff and infant needs.*Captured artfully composed images using expertly selected lenses, camera settings and lighting techniques.*Created unique and artistic shots, leveraging knowledge of composition and photography fundamentals within the constraints of available light in an indoor hospital setting.*Offered outstanding service, maximizing client satisfaction and obtaining numerous referrals.*Prevented file loss by securing work with regular backups using digital fine asset best practices.*Demonstrated a strong eye for detail and consistency when creating online image galleries for clients using Adobe Lightroom and syncing that with corporate CRM software.*Resolved customer concerns using strong communication and empathy skills.

Sebastopol, California, United States

Fulfilling a lifelong dream to farm, my family and I embarked on planting and building a lavender farm in Sonoma County, CA. Whilst we no longer own the farm, the experience and skillset resulting from this time have proven invaluable.*Designed company branding and style guides for the lavender farm*Crafted the front end development for the e-commerce website*Created packaging for resulting wellness products with an emphasis on sustainability*Produced and directed all farm promotional imagery required for print and multimedia delivery*Photographed and edited all product images creating a catalog of images suitable for both print and digital distribution.*Promoted consistency across brand aesthetics and tone of voice for photography, graphic elements and copy.*Captured new customers using creative and fresh approaches in the wellness space.*Oversaw planting and care of established crops to meet output and profit goals.*Delivered exceptional customer service to bolster strong relationships and build positive experiences.

Singapore, Singapore

TRIX Gear was a triathlon inspired lifestyle apparel company created as a result of my partner’s obsessive participation in the sport. Recognizing a gap in the niche market for non-race apparel, I created designs and products that celebrated not only the athletes but their ardent supporters. TRIX Gear was a fun and rewarding way to apply my printmaking knowledge and graphic design experience. TRIX Gear was featured in Triathlete Magazine and enjoyed distribution in Singapore, USA, Australia, Germany and the UK.*Boosted brand recognition via curated social media content and successful influencer partnerships.*Directed and Photographed new products and cataloged final versions in library of graphics assets.*Developed all branding identity collateral across all channels*Designed and sourced all physical products.*Created print advertisements, e-mail marketing campaigns and package designs.*Managed global distribution partnerships.*Built rapport with professional athlete brand influencers.*Created print ready apparel graphics for analog and digital print production.*Managed supplier capabilities, lead times and capacity to deliver components on-time and support production schedules.*Kept consistently quality levels with detailed specifications and regular conformance checks.*Determined optimal strategies for reaching target customers with strategic marketing approaches through publications and athlete forums such as SlowTwitch and Triathlete Magazine.

Singapore

*Spearheaded creative design initiatives for an international communications agency serving global luxury brands, premier art galleries, and upscale F&B establishments in Singapore's competitive market*Developed and executed multicultural advertising campaigns, ensuring cultural sensitivity and brand consistency while increasing client engagement across Southeast Asian markets*Created high-impact event collateral and membership marketing materials for Singapore's top-tier hospitality venues, increasing private club memberships*Managed quality control through comprehensive press checks for print materials and packaging designs, reducing production errors and maintaining premium brand standards*Led end-to-end package design projects from conceptualization to vendor management, successfully delivering premium packaging solutions within budget and timeline*Produced responsive web graphics, brand identity systems, and promotional materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign), contributing to growth in client digital engagement

Graphic Design, Graphic Design

Ui/Ux Design Certification, Ui/Ux Design

Springboard UI/UX Design Career Track, Certification Description:​ 700+ hours of hands-on course material, with 1:1 expert mentor.

Certificate, Printmaking

Bachelor Of Applied Science - Basc, Interactive Media Design

Printmaking