Celeste Eby Email & Phone Number

Novi, Michigan, United States

Novi, Michigan, United States

Plymouth, Wisconsin

Plymouth, WI

Optimized digital media strategy, garnering $2M in media efficiencies and increasing website traffic by 85% in first three months. Lead media strategy, planning and execution across digital and traditional channels (including paid and organic search, social media, display, video, retailer e-commerce, television and print), managing an annual budget of.

Menomonee Falls, WI

Pioneered digital marketing personalization and audience segmentation across all paid channels (including first DMP via BlueKai / Oracle), leading to $4.8B in digital-driven enterprise revenue, 14% ROI increase, and 5K personalized content versions in first year.Direct media planning and execution across all digital channels (including paid and organic.

Menomonee Falls, WI

Continued to advance digital media as a key marketing driver; recognized across company as digital marketing subject-matter expert.Led media planning and execution of local digital display programs and newspaper insert campaigns for Eastern U.S. markets. Managed market analysis, vendor contract negotiations, and distribution strategizing to optimize media.

Greater Milwaukee Area

Ignited digital display channel development to offset declines in local newspaper circulation rates; collaborated closely with print media team to ease transition.Built role from the ground up as first associate in this position, which became the foundation for the later corporate-wide national digital media program. Developed $5M annual budget for local.

Menomonee Falls, WI

Recruited to manage spend for newspaper program marketing. Analyzed local markets and recommended print distribution strategies.* Led first digital project team within the local print group to reinvest savings from newspaper budgets into digital channels.

Kansas City, Missouri Area

Partnered with account managers to build media strategy, conduct market analysis, determine marketing targets, develop / manage brands, devise competitive spending activities, and develop audience penetration strategies and plans. Collaborated with internal specialty teams to meet broadcast, consumer print, and online project deadlines. Managed trade.

Kansas City, Missouri Area

• Accounts: 3M Healthcare, Epoch Evergrain, FMC, HBMA, Sprint Local Consumer Solutions
• Supervised 4-member print specialty team; key point of contact for all print media requests and inquiries
• Responsible for all consumer and trade print budgets; budget range of $200,000 - $10.0 million
• Created and maintained all print buying procedures and practices for FSIs, local newspaper, trade and consumer print
• Coordinated and negotiated all print planning guides, rates and contracts; created insertion orders and estimates; processed invoices for payment; fostered strong working relationships with all vendors
• Responsible for all print POVs including publications, trends and other topics as requested

Norwalk, CT

• Accounts: Global Crossing, Heinz Pet Food, NEXTEL Wireless
• Responsible for managing integrated media budgets in the range of $1.0 million - $15.0 million
• Developed and implemented integrated media recommendations
• Worked with internal broadcast specialty teams to plan and execute television and radio broadcast schedules (network, cable and spot)
• Planned, negotiated, purchased and reconciled all consumer, trade and news print both domestically and internationally; planned, negotiated and purchased outdoor media (bulletins, 30-sheets, transit) and online media.
• Maintained media schedules, flowcharts, billing summaries, insertion orders and post-buy reports (print and outdoor)

Bachelor Of Arts, Journalism And Mass Communication

Bachelor Of Arts - Ba, Journalism And Mass Communication