Celeste Hayes Email & Phone Number

New York, Ny, Us

New York

Contracted sales professional representing Diamond Diaspora Media (DDM) and The NorthStar Group, two well established Black owned digital publishing companies; Working with the CEO and marketing teams I promote and sell advertising and corporate sales packages for both digital (direct and programmatic), experiential and social media investments; Diamond Diaspora Media is the largest Black owned digital news and information platform for the African American and diaspora communities. DDM is parent company to AtlantaBlackStar.com, TheShadowLeague.com, Finurah.com as well as a diverse range of audio and streaming offerings; The NorthStar Group is parent company to The Source, Her Source and Jones Magazine. The Source is the longest running and most prominent media property for the hip hop community that has elevated rap culture in a brand safe way.

New York

Managed West Coast and Direct Response teams and Ad Operations for ad sales and client sponsorships serving as the key company contact for the sales cycle; Worked directly with Guideposts’ CEO to identify and solicit ecommerce and new business opportunities while simultaneously evangelizing Guideposts’ mission; Executed go to strategies for company revenue, driving market share for the Guideposts brand through print, digital, social and e-marketing assets; Identified and established new business soliciting for profit and nonprofit companies whose core values align with Guideposts’ mission; Involved in all aspects of client negotiations, analysis, planning, research, sales development and strategy

New York, Ny

Create packages and sell solution based sponsorship programs to national advertisers; Oversee day-to-day sales lifecycle ensuring territory revenue goals are achieved; Craft sales presentations that creatively differentiate Guideposts' USP while addressing client KPI's; Identify and generate qualified leads and meetings through research, cold calls and existing relationships

Independent Ad sales Representative for news and lifestyle site for affluent, African American market; Responsible for direct, programmatic and sponsorship sales

Greater New York City Area

College Health TV is the nation's first TV video streaming channel in student health center's across colleges and universities. In consort with the CEO, I helped to establish a clear vision and business plan for the platform; Developed content franchises/concepts for national advertisers; Managed and grew advertising sales across the country; Translated insights and data into actionable business strategies and outcomes

New York, Ny

Independent Ad Sales Representative for online and social media platform for young multicultural women; Responsible for direct, programmatic, branded content, influencer marketing and operations

New York, Ny

Senior level team oriented professional who fostered collaboration across various operational and support teams; Was responsible for monetization of proprietary location based mobile technology and overall company strategy; Built awareness of the brand within the advertising community by evangelizing the software to key consumer brand agencies & clients; Created new business revenue from advertisers across the country. Negotiated and sold mobile micro-fencing technology to Ford to engage event consumers and deliver test drives at the 2015 Ford Neighborhood Awards Weekend in Atlanta Specialized in building revenue streams for start-ups as either a first hire, full-time sales executive or in a consulting capacity.