Celeste Robles Email & Phone Number

Panamá, Panamá

Functions:-Guarantee the execution of marketing campaigns in Central American, Caribbean and México efficiently and effectively.-Development of brand growth strategies for Smithfield Butterball and Kraft Heinz in the territories aligned with commercial objectives.-Management of budget and resources for brands and project launches analysis and monitoring of.

Panamá

• Functions:
• Plan, coordinate and guide the marketing team of the adidas brand distributors in Central America and the Caribbean, for the correct implementation of campaigns at the point of sale.
• Ensure the approval of campaign plans under the brand guidelines and provide creative solutions when there where no tools developed by Global.
• Follow up to the correct use of the budget, analysis of inventories, sell in and sell out of distributors, for commercial decision making together with the sales team.Achievements:
• Campaign execution and budget usage +30% vs previous year.
• Creation of follow-up plans for the monitoring and campaigns results.

Panamá, Panamá

• Functions:
• Creation of monitoring tools to maintain a constant improvement of the KPIs of the Marketing and Operating Overheads departments.
• Maintain a close relationship with the different areas of the business, accompanying them in the planning process, guiding and providing easy-to-use and easy-to-understand tools.
• Created, updated, and monitored reports of sales, expenses, inventories, discounts, margins and P&L by distributor.Achievements:
• Compliance of 100% of the company's KPI´S of sales and margins (2021, 2022)
• Automation of reports and creation of planning and monitoring formats for the areas of the Distribution Center, Marketing and HR.

Panamá

• Functions:
• Coordinate, guide and provide tools to the Reebok team from Lam, for the correct execution of the campaigns in each channel, WHL, FRA, OR and Digital.
• Coordinate and development of 360 execution toolkits with the brand, digital and trademarketing teams.
• Management of the P&L and creation of formats for the presentation of campaign results.Achievements:
• We managed to create an operational rhythm between the commercial and marketing areas for the execution of commercial campaigns, achieving a performance of +40% net sales vs. previous year.
• Execution of 80% of the SCALA project at the LAM level, to migrate to digital showcases in the POS.

Panamá

• Functions:
• Plan, direct and management of Trade Marketing for the CAM region, helping each country to develop commercial dynamics, POP material and strategic alliances with clients such as Walmart, Universal, Machetazo, Arrocha.
• Management of P&L and budget management for massive consumer activations and promotions in POS, based on Marketing guidelines and expected growth of the company.
• Development of follow up and training tools for the sales and impulse staff.Reports: 23 sales and impulse staffAchievements:
• Creation of the ecosystem and classification of customers.
• Development in the professional growth of the sales team, (coaching)

Calle 55 Este Panama

• Functions:
• Direct contact with the main brands (Clinique, Estee Lauder, Smashbox, Roberto Verino, Tous, Halloween) for each of the countries where we have the distribution and commercialization of the Travel Retail, Local Market.
• Manage the monthly orders of the main houses of each market according to their rotation and market behavior, season, and launch, ensuring the availability of product in each of their warehouses.
• Management of sales and inventory reports, projection, and administration of the annual purchasing budget, based on the different marketing plans of the brands.Achievements:
• Fulfillment of the KPI of months of inventory in the warehouse, in a period of 3 months.
• Evacuation of 100% of past collections through commercial dynamics, together with the commercial team and the main houses.

Agencias Feduro, S.A.

• Functions:
• Development and execution of the marketing plans by brand and product line of Givenchy, Fendi and Kenzo, developing the 3 axes, Makeup Treatment and Perfumery in Panama.
• Responsible for the purchases, managing marketing budget, managing sales reports and complete P&L management of the 3 brands.
• Plan, negotiate and coordinate promotions and launches of new products, including launch event, media plan, space rental, and point-of-sale activations.Reports: 23 (Beauty consultants)Achievements:
• 45% net sales increase in make-up and treatment in the first year.
• 3-5% net sales increase in perfumery vs previous year

Panamá, Panamá

Functions:-Plan, Coordinate and direct the Marketing strategy of Sportline and Brooklyn Stores, in order to create brand disire and positioning the brand in the panamenian market.-Create, plan and coordinate the first night race in Panamá, in charge of the commercial and media plan, negotiation of the sponsorship packages, organization of the press.

Licenciatura En Diseño De Interiores, Interior Design, En Curso

Maestría En Banca Y Finanazas, Finance, General

Curso De Francés, Idiomas, 1 Nivel Culminado

Maestría En Dirección Empresarial

Post-Grado En Alta Gerencia

Licenciatura, Administración De Negocios Con Énfasis En Mercadeo