Celeste Cobb Email & Phone Number

New York, New York, United States

Consult with the o2kl team to provide insurance industry insights (including competitive analysis) and product expertise to drive compelling sales copy and differentiation strategies. Also help develop value propositions that can truly distinguish the client from the competitive landscape.

Greater New York City Area

Targeting senior insurance marketing positions in organizations looking for strategy and execution of metrics driven marketing programs that drive top line growth while managing bottom line expectations.

Greater New York City Area

• Envisioned, built and executed marketing strategies to raise marketplace awareness and drive revenue growth for the Division’s largest Affinity and Association customers; value of portfolio under management was $100M+.
• Developed full portfolio of digital and print communication assets, including customer websites, for Group and Individual Life, Disability, Dental and Vision insurance products as well as Identity Theft and Rx discount.
• Rebranded and built multi-channel direct marketing program for military client that included robust paid search and display lead generation, Facebook look-a-like campaigns, on and off base advertising, email and direct.
• Commissioned and managed Thought Leadership studies to fuel advertising and public relations strategies, raising awareness of brand and value proposition.
• Established marketing metrics and reporting capabilities for campaign analysis and performance optimization. Reporting framework became gold standard for all clients.

Greater New York City Area

• Collaborated with sales team to develop and execute marketing strategies to raise awareness of MetLife in the Association marketplace to drive client acquisition and meet sales targets.
• Developed and executed digital and print advertising campaign targeted at key client segments.
• Developed full suite of B2B marketing material to support sales team revenue targets.
• Built and implemented lead generator campaign for Property and Casualty products targeted at Credit Union market. Sales team had strong response to campaign; material won advertising industry award.
• Conceived, commissioned and managed Thought Leadership research and corresponding white paper and press release. Research became key note topic for industry meting; press release had key pick-up in targeted outlets.

Greater New York City Area

• Marketing consultant for various profit and non-profit organizations.
• Developed content and layout for websites, developed and executed annual fund raiser campaigns and newsletters.
• Researched, wrote and negotiated placement for promotional bi-line articles.
• Grant writer for two non-profits, more than doubling grant revenue for both within a year.

Westport, CT

• Increased annual sales from $12M to $84M and industry ranking (LIMRA) from 7th to 3rd.
• Expanded brokerage distribution channel by re-engineering training, compensation and incentive program for external and internal sales representatives.
• Created programs to attract and retain large, established LTC brokerage agencies to MetLife.
• Partnered with MetLife career sales agency, developing on-line training and sales support tools.

Westport, CT

• Positons held:
• Vice President, Federal Long-Term Care Insurance Program
• Vice President, Employer Group Marketing and Sales
• Director, AARP Marketing and Sales

Portland, ME

• Positions held:
• Director, Master General Agent Direct Sales Program; Strategic Alliances
• Manager, Sales Recruitment and Training
• Individual Disability Sales Representative (Office of the Year, Leader's Club)

Bachelor Of Arts (B.A.), Economics

Graduated Summa Cum Laude; Phi Beta Kappa; Truman Scholar; Rhodes Scholar Finalist

Economics

Independent year of study

Political Science And Government

Coursework towards Masters degree.