Celeste Tholen Email & Phone Number

--Develop and implement long-term and short-term editorial strategy for SafeWise.--Track and report on article and site performance. Develop action plans for low-performing content, maximize high-performing content, and coordinate implementation.--Develop quarterly and monthly content plans and oversee production. Collaborate with key stakeholders to represent SEO, user experience, industry trends, and finance needs in content plans.--Manage a team of writers and an editor creating long-form content for consumer-facing publication about safety and security. Hire, onboard, and help direct reports reach career goals.--Manage brand books, direct maintenance of brand documentation (style sheets, editorial stances, etc.)--Ensure content is consistently accurate, clear, and meets quality standards. Manage templates and tools that help writers turn in their best work every time.--Develop and ensure consistent implementation tone and voice for publication.--Research, inform team of, and implement evolving best practices for web writing.--Write and edit as needed for site.

Lehi, Utah

--Oversaw two marketing channels for Young Living, the monthly printed newsletter and the twice-monthly podcast.--Managed, determined, and edited all content for the newsletter, The Essential Edge. Laid out The Essential Edge for print and web publication.--Produced, hosted, recorded, wrote, and edited podcast content. --Worked with relevant teams to develop strategy for communications, social, and other promotional materials. Oversaw copy creation and work with writers to implement messaging.--Managed personnel and created opportunities for growth on the team.Accomplishments:--Increased podcast listens by nearly 30 percent in six months.--Produced, hosted, wrote, and edited some of the company's highest-performing podcasts.--Improved overall quality of The Essential Edge.

--Wrote and edited copy from emails to blog posts for Young Living, infographics, product pages, and web landing pages.--Worked on high-profile pieces for a billion-dollar health and wellness company, including video scripts for executives and twice-monthly digital newsletter for all members.--Acted as a mentor for junior copywriters who were figuring out their voice and all the technicalities of writing.--Ensured implementation of brand voice and messaging in all marketing materials that come through me.Accomplishments:--Wrote award-winning blog posts and wrote content for award-winning Spring Catalog.--Helped develop buyer persona voices.--Wrote blog posts and videos with thousands of page views, including one of the most popular videos on YL's social channel in 2016.--Edited hundreds of pieces of marketing materials from a team of copywriters, providing clear feedback and direction.--Was the sole writer of the bi-monthly digital newsletters for member leaders and all U.S. members—a project with dozens of moving pieces and cross-collaboration.--Created copy materials for internal communication campaign launch.--Worked on phase I revamp of internal orientation presentation.--Acted as assistant producer and co-host on company's podcasts.--Appeared as alternate for Grow! TV host.

Salt Lake County, Utah, United States

-- Pitch, research, conduct interviews, and write twice-monthly artist profiles.-- Cover timely news in the local arts scene.

55 N. 300 West

-- Managed a staff of writers and contributors for one of the most-visited news websites in the western United States.-- Made data-driven editorial decisions and staff assignments.-- Edited original content articles for grammar, punctuation, accuracy, flow, and voice.-- Reached out to the community to build awareness of brand and extend opportunities for contributing.-- Managed the Arts & Entertainment and Uplifting sections of the site.Accomplishments:--Headed a team responsible for original content that helped the site page view average go from 2 million a day to 3 million a day. --Created library of training and style resources for KSL.com that previously did not exist.--Wrote and researched a backlog of obituaries for high-profile Utahns.--Grew selection of quality and consistent contributors, reducing monetary waste in contributor pool.--Created and produced music videos for KSL.com—the first of their kind on the site.--Developed and edited several new columns, covering topics like local bands, artists, cars, and new building construction.

55 N. 300 West

-- Helped make data-driven editorial decisions about staff assignments.-- Managed team during Writing Manager's absence.-- Edited staff articles.-- Helped develop strategy using data and news knowledge to drive traffic.-- Writed 3–4 news and feature articles daily.-- Built stories in content management system so they're web-ready.-- Managed the Uplifting section of the site.Accomplishments:--Wrote hundreds of articles, racking up millions of page views.--Wrote some of the highest-read pieces on the site.--Developed and wrote AP Style tip emails for staff.--Regularly appeared on Studio 5 with Brooke Walker to talk about KSL.com stories.

Greater Salt Lake City Area

-- Pitched and wrote about 15 original stories for ksl.com weekly, including local and nationally trending articles. I wrote articles specifically for the ksl.com audience and their interests, generating more than a million page views monthly.-- Got stories from broadcast reporters ready for online publication with extras: videos, photos and galleries, related links and stories and infoboxes.-- Managed Happy Living (lifestyle) section of site and its writers. -- Managed Pinterest account for ksl.com, created original pins from site (using stock photos as well as designing graphics for pins).

Greater Salt Lake City Area

-- Generated original content, wrote and reported articles and got articles web-ready by adding extras.

Orem, Ut

-- Wrote, edited, worked with writers, helped conceptualize design, worked with photographers, shot photos, met with editors, managed section.-- Revamped the magazine to fit the needs of students and administration

Orem, Ut

-- Wrote, edited, worked with writers, managed section.-- Wrote editorials for the paper when editorial staff felt it necessary to take a stance on an issue.

Orem, Ut

-- Wrote weekly for the Opinions section in the UVU Review, worked with writers, edited section articles.

Greater Salt Lake City Area

-- Covered the Family beat. Wrote an investigative long-format article a week, as well as 3-4 round-ups. -- Researched and came up with original story ideas, pitched article ideas, and self-edited articles.

Bachelor'S Degree, Residential Landscape Design & Construction

Bachelor Of Arts, Communication - Journalism

Activities and Societies: UVU Review