Celeste Windhorst Email & Phone Number

Encinitas, Ca, Us

- Spearhead and facilitate weekly client calls, demonstrating adeptness in comprehending client requirements, and scrutinizing testing plans, queues, and ongoing initiatives.- Direct the complete life cycle of A/B testing, including conceptualization, presentation, code creation, quality assurance, data validation, test execution, results analysis, and seamless deployment.- Formulate and execute a comprehensive site optimization strategy, elevating online customer experience and bolstering revenue streams across diverse client portfolios.- Pioneer the analysis of website performance metrics, distilling data into actionable insights to enhance conversion rates, augment user engagement, and fortify customer retention.- Cultivate collaborative synergy among cross-functional teams, spanning marketing, product, and engineering, to execute site enhancements and testing strategies.- Maintain an agile approach to staying abreast of industry trends and best practices in site optimization and analytics, ensuring continuous alignment with cutting-edge methodologies.

- Conceptualized and executed impactful A/B tests, improving key metrics, driving continuous optimization strategies, and determining winning variations based on key performance indicators KPIs.- Oversaw a site optimization team, planning a robust annual testing of 300+ A/B tests across Business Development, Partner Management, Marketing, Product, and Content Teams.- Rendered strategic leadership to a cross-functional team, guiding designers, developers, analysts, and account managers in making data-driven decisions and launching successful testing initiatives. - Teamed up with key stakeholders and conversion rate optimization strategists to propose impactful changes grounded in successful test results, actively contributing to a culture of continuous improvement.- Partnered with account managers to strategically pinpoint and nurture novel partnership prospects.- Reviewed extensive site analytics data, examining factors such as traffic, engagement, revenue, and conversion rates, to distill valuable insights and guide strategic decision-making.- Conveyed department updates, stated site changes, and highlighted revenue impact in weekly all-company meetings, ensuring transparent communication.- Applied insights gained from past tests to shape and guide future testing strategies, ensuring a continual emphasis on data-driven and iterative optimization approaches.- Employed Adobe Analytics, Google Analytics, Optimizely, and various tools to build and uphold a collection of test category dashboards.- Established and supervised a repository containing frequently utilized data and analytics templates, formulas, and automated processes, streamlining accessibility to essential information.- Generated consistent reports to influence decision-making and validate corporate and product initiatives, maintaining continuous alignment with overarching business objectives.

El Segundo, California

- Masterminded new brand and product launches, confirming timely disposition with accurate imagery, compelling copy, adjusted inventory levels, and effective email/social media promotions.- Used data analytics to uncover and capitalize on opportunities for strengthening site performance and boosting conversion rates across diverse technology platforms.- Created reporting schedules, generating perceptive daily, monthly, and quarterly reports to examine site merchandising efforts via Google Analytics and Tableau for comprehensive analysis.- Functioned as a liaison between marketing, development teams, and buyers, overseeing seamless coordination for email, BeautyFix, and site-wide promotions to drive effective campaign success.

Greater Los Angeles Area

- Extracted and scrutinized detailed weekly, monthly, and quarterly sales reports, providing actionable insights for strategic decision-making.- Administered the sampling process for a vast inventory of over 4,000 CCs, ensuring efficient and accurate management of product samples.- Performed thorough site reviews and resolved inventory/product discrepancies through effective troubleshooting techniques.- Engaged with merchandising, creative, and web development teams to activate products and enhance the visual appeal of site pages.