STRATEGIC BRAND PROMOTION: Led the marketing efforts of CrossXColor, Inc. and its headquarters, ColorLogic GmbH, a global color management software technology company, by creating brand awareness. This involved creating and executing impactful marketing campaigns, newsletters, engaging press releases, and effectively managing our presence on various social media platforms. These efforts resulted in heightened brand recognition and the acquisition of numerous global and prestigious… Show more STRATEGIC BRAND PROMOTION: Led the marketing efforts of CrossXColor, Inc. and its headquarters, ColorLogic GmbH, a global color management software technology company, by creating brand awareness. This involved creating and executing impactful marketing campaigns, newsletters, engaging press releases, and effectively managing our presence on various social media platforms. These efforts resulted in heightened brand recognition and the acquisition of numerous global and prestigious awards.CLIENT AND PARTNER RELATIONS: Oversaw communication with North American partners and end-users by managing formal and day-to-day interactions, such as order processing, quote generation, and invoice management.CREATIVE CONTENT MANAGEMENT: Played a pivotal role in designing, creating, and managing visually stunning newsletters, e-mail campaigns, graphics, and engaging content across multiple social media platforms, including Twitter, LinkedIn, Facebook, Instagram, and YouTube.COLLABORATION WITH DEVELOPMENT TEAM: Collaborated closely with our development team, contributing to the production of instructional videos, software launches, the development of bilingual websites, and the design of software documentation. These efforts not only enhanced our partner and user experience but also garnered accolades for innovation and usability. Show less