Celia Beketa Email & Phone Number

London Area, United Kingdom

• Conducting customer research (involving in-depth customer interviews and a quantitative survey) with global jewellery brand Mejuri to better understand the wedding and engagement jewellery shopping experience• Analyzing findings and synthesizing into customer journey maps, customer insights, and strategic opportunity spaces for the firm

Toronto, Ontario, Canada

Doblin was Deloitte's human-centred design and innovation strategy consultancy (now under Deloitte Digital). In my time as Manager with Doblin, I:• Acted as team lead and direct client contact and shaped end-to-end design research, strategy, service design, and capability-building projects• Coached junior practitioners through day-to-day project and line management and acted as formal coach/mentor to help them grow professionally and achieve career aspirations

Toronto, Canada Area

• Led quantitative, qualitative, generative, and evaluative design research on client engagements with a focus in the public sector and topics of social services and innovation capability building• Developed and executed service design projects and workplans from discovery to implementation phases by assessing suitability of methods and prioritizing quality research practices and ethics• Helped clients build the capabilities required for human-centred design by leading and collaborating… Show more • Led quantitative, qualitative, generative, and evaluative design research on client engagements with a focus in the public sector and topics of social services and innovation capability building• Developed and executed service design projects and workplans from discovery to implementation phases by assessing suitability of methods and prioritizing quality research practices and ethics• Helped clients build the capabilities required for human-centred design by leading and collaborating with them closely on end-to-end service redesigns• Collaborated across Deloitte service lines (including Public Sector Transformation, Customer Strategy, and Human Capital) to instill human-centred problem solving on a broader scale across the company Show less

Toronto, Canada Area

• Supported the execution of generative, qualitative, and ethnographic research• Analyzed and synthesized qualitative data into insights and opportunities revealing users’ deeper needs, desires, and mental models• Conveyed insights and opportunities in accessible, effective presentations and reports, representing opportunity spaces for clients

Toronto, Ontario, Canada

At my time at Deloitte, I worked on both Monitor Deloitte projects (spanning corporate, public sector, and/or innovation strategy) and Doblin projects (spanning design research, service design, and capability-building). At Monitor Deloitte as a Senior Consultant, I:• Worked with client senior leadership—C-Suite and below—to develop 5- and 10-year innovation and/or corporate strategies rooted in industry trends, customer insights, and perceptions of strategic performance among client… Show more At my time at Deloitte, I worked on both Monitor Deloitte projects (spanning corporate, public sector, and/or innovation strategy) and Doblin projects (spanning design research, service design, and capability-building). At Monitor Deloitte as a Senior Consultant, I:• Worked with client senior leadership—C-Suite and below—to develop 5- and 10-year innovation and/or corporate strategies rooted in industry trends, customer insights, and perceptions of strategic performance among client senior leadership• Facilitated client-facing conversations and workshops around scenario planning and strategic decision-making to collaborate toward strategic decision-making• Managed multidisciplinary teams with expertise in public sector transformation, management,and user research to develop holistic views on clients' strategic direction Show less

Toronto, Ontario, Canada

• Supported the development of materials for strategy engagements including end-of-project reports, workshop facilitation presentation decks, and expert interview guides• Conducted extensive research on industry trends and innovative global case studies to develop holistic views of potential future scenarios most relevant for clients• Assisted with the execution of client scenario planning and strategic decision-making workshops, including facilitation, material development, and… Show more • Supported the development of materials for strategy engagements including end-of-project reports, workshop facilitation presentation decks, and expert interview guides• Conducted extensive research on industry trends and innovative global case studies to develop holistic views of potential future scenarios most relevant for clients• Assisted with the execution of client scenario planning and strategic decision-making workshops, including facilitation, material development, and workshop design Show less

Vancouver, Canada Area

In an effort to build connections and empathy throughout the UBC campus, I launched an initiative called "Espressyoself - A Social Cafe". The purpose of this event series was to introduce students to other students they wouldn't otherwise meet, after having experienced first-hand the faculty silos that inevitably occur in a campus of over 60,000 students, and the feelings of loneliness / isolation that can occur in a city like Vancouver, where individualism prevails over… Show more In an effort to build connections and empathy throughout the UBC campus, I launched an initiative called "Espressyoself - A Social Cafe". The purpose of this event series was to introduce students to other students they wouldn't otherwise meet, after having experienced first-hand the faculty silos that inevitably occur in a campus of over 60,000 students, and the feelings of loneliness / isolation that can occur in a city like Vancouver, where individualism prevails over collectivism.Three sessions were held over the course of 4 months, with a total reach of over 90 undergraduate and graduate students of all faculties. Show less

Vancouver, Canada Area

I ran weekly tutorials to groups of 30 students, to help equip them with the general skills they need to enter successfully into the professional workforce. Topics covered through the tutorials included resumes, cover letters, interview skills, and networking. I spent three terms as a Teaching Assistant.

Vancouver, Canada Area

Renewal Funds is a mission venture capital firm investing in early growth stage companies in Canada and the United States. It's a B-Corp certified company, with catalyzing positive social and environmental change as its core mission. Through my time at Renewal Funds I spearheaded the organization's first ever Impact Report, conducting extensive primary and secondary research on impact measurement, and engaging with various stakeholders - from the CEO's of Renewal portfolio companies to… Show more Renewal Funds is a mission venture capital firm investing in early growth stage companies in Canada and the United States. It's a B-Corp certified company, with catalyzing positive social and environmental change as its core mission. Through my time at Renewal Funds I spearheaded the organization's first ever Impact Report, conducting extensive primary and secondary research on impact measurement, and engaging with various stakeholders - from the CEO's of Renewal portfolio companies to global social venture funds. I also conducted due diligence for several companies of interest, researching extensively on the companies' projected financial stability, efforts in the realm of environmental/social impact, management team, and more. Show less

Kisumu, Kenya

I lived in a village in Kenya (Kanyawegi) for eight weeks, engaging in economic and social development projects. My primary goal was to work closely with the community bank and help the community one day reach a point where it is self-sufficient and does not require GIVE's funding and support.Specific projects from my time in Kenya:• Assessed the feasibility of introducing a microcredit program to the bank.• Hired and trained a new Board of Directors to help promote and… Show more I lived in a village in Kenya (Kanyawegi) for eight weeks, engaging in economic and social development projects. My primary goal was to work closely with the community bank and help the community one day reach a point where it is self-sufficient and does not require GIVE's funding and support.Specific projects from my time in Kenya:• Assessed the feasibility of introducing a microcredit program to the bank.• Hired and trained a new Board of Directors to help promote and enhance the continuity of knowledge within the bank.• Implemented and refined strategies for various other projects on a case-by-case basis, by assessing what would best fit the community's needs. Show less

Vienna, Austria

MzN International provides consultancy services to make development and aid organizations more effective. It works in over 20 countries and has been growing significantly since its inception. Through my time with MzN International, I:• Conducted a project analysis of a one-year, £30,000 business development initiative in Bangkok, Thailand.• Created a proposal pitch for the Organization for Security and Co-operation in Europe; a project with €65,000 potential value.• Re-designed… Show more MzN International provides consultancy services to make development and aid organizations more effective. It works in over 20 countries and has been growing significantly since its inception. Through my time with MzN International, I:• Conducted a project analysis of a one-year, £30,000 business development initiative in Bangkok, Thailand.• Created a proposal pitch for the Organization for Security and Co-operation in Europe; a project with €65,000 potential value.• Re-designed the organization's entire Transparency and Feedback scheme, as well as their website. Show less

Bachelor'S Degree, Finance And Sustainability

Activities and Societies: Global Initiatives for Village Empowerment (GIVE)

Bachelor Of Commerce (Bcom), Finance And Sustainability, Cumulative Average Of 82%

Activities and Societies: Strategy Consulting Initiative, CUS Sustainability, Commerce Scholars Program I graduated with a major.

Bachelor'S Degree, Finance, General

I studied abroad in Vienna, Austria at Wirtschafts Universitat, (Vienna School of Economics and Business) for one term (from February.

Master Of Science - Msc, Urban Studies/Affairs

One of six schools that make up the two-year 4CITIES Masters in Urban Studies program.

Master Of Science - Msc, Urban Studies/Affairs

One of six schools that make up the two-year 4CITIES Masters in Urban Studies program.

Master Of Science - Msc, Urban Studies/Affairs

One of six schools that make up the two-year 4CITIES Masters in Urban Studies program.

Master Of Science - Msc, Urban Studies/Affairs

One of six schools that make up the two-year 4CITIES Masters in Urban Studies program.

Master'S Degree, Urban Studies/Affairs

One of six schools that make up the two-year 4CITIES Masters in Urban Studies program.

Education record

One of six schools that make up the two-year 4CITIES Masters in Urban Studies program.