Celina Hui Email & Phone Number

Los Angeles, Ca, Us

Torrance, California, United States

- Support design, planning, and execution of marketing programs designed to attract newcustomers or further engage existing customers- Help develop and execute social media strategies through comprehensive/competitiveresearch, platform determination, benchmarking, and messaging and audience identification- Help establish Pixio brand identity and social user base at an exponential rate and manageday-to-day communications on multiple social media channels- Research, plan, and execute esports events, programs, and collegiate activities- Conduct ongoing analysis and reporting of social channel performance data and makestrategic suggestions for improvement to management- Stay up-to-date on industry trends to ensure Pixio remains competitive and relevant

- Manage various teams, such as producers, casters, observers, etc., to deliver quality broadcast experiences of tournaments- Produce major UCLA shows & broadcasts, such as Westwood Invitational, Westwood Showdown, etc., using OBS & vMix- Coordinate with brands such as Team Liquid, ASUS, and Red Bull to create events and marketing campaigns- Create new projects with emphasis on different games and roles to broaden broadcast skillsets- Operate, set up, and adjust event equipment to its corresponding software systems- Recruit, train, and help new members discover their strengths and interests in the realm of Esports & Gaming- Prepare and communicate technical production and labor schedules, project scope, execution plan and individual responsibilities to lead club members and sponsors- Create, plan, and marketize the UCLA Bruin Broadcasting Summer Camp

Los Angeles, California, United States

- Work directly with UCLA Recreation and other departments within UCLA Esports - Coordinate the broadcast team with event expectations to produce competitive, engaging experiences for athletes, students, etc.- Communicate event execution plan and on-site changes including finance, production schedules and sponsor requests externally and internally- Schedule regular meetings, maintain meeting schedules throughout external and internal departments- Assist executives in project management, event planning, team operations, etc.- Organize project deadlines and manage project details- Manage internal finance and fundraising campaigns

- Assist the Head of Partnerships in identifying, reaching out to, and negotiating with potential partners, including game publishers, esports teams, and other organizations- Support the planning and execution of sponsorship sales, helping Ignite Tournaments to secure funding and collaboration opportunities- Participate in the management of existing partnerships through CRM software, ensuring positive relationships and mutual success

Westlake Village, California, United States

- Create and edit graphics, photos, and videos using Adobe Creative Cloud- Produce and distribute content such as blogs, infographics, videos, and press releases on Linkedin, Twitter, Instagram, TikTok, Facebook, etc.- Track social media engagement to identify high-performing ideas and campaigns for scalability- Perform social media marketing research and assist with influencer campaign strategy- Planning, creating, and visualizing for website designs

Los Angeles, California, United States

- Help create communication plans across the Bruin Gaming Club- Support with logistics of club events, including the League Worlds Viewing Party for around 150 students at the Red Bull HQ

Los Angeles, California, United States

- Schedule scrims weekly for 20 players through Google Suite products- Communicate with coaches, players, and upper management to facilitate smooth team operations and healthy team dynamics- Improve team performance by finding proper scrims partners, maintaining connections with other competitive teams, and gathering data within deadlines

Bachelor Of Arts - Ba, Business/Managerial Economics, 3.70

Activities and Societies: UCLA Esports, Bruin Gaming - UCLA LoL Club, Academic Advancement Program

Associate Of Science - As, Business Administration And Management, General, 4.00

High School Diploma - Valedictorian, 4.86

Activities and Societies: Mock Trial, Key Club, National Honors Society, Running Club, Tutoring Program