Celine Bourgi Email & Phone Number

Dubai, Ae

I lead the marketing department on our International repertoire and frontline artists across the MENA region, manage release plans directly with the distribution team and find creative solutions to support success irrespective of budget.

Dubai, United Arab Emirates

ARN consists of 9 FM radio stations: Virgin Radio Dubai, Dubai92, DubaiEye, City, Hit, TAG, Radio Shoma,Al Arabiya, Al Khaleejiya.Lead the content creation on 9 radio stations digital platforms and social accounts - Strategy, planning, design, UX, UI, AnalyticsIntroduced the content specialty within ARN - role, team, skills and ways of workingDefined the framework & process that integrates content creation within the creative development and integrated accountsEstablished a flexible business model which provides our clients (radio stations) with high-quality, quick-to-market content campaignsIdeation and creation of content strategy for the radio stations clients and new sales pitchesDesigned digital campaigns, social content, and integrated campaignsKey Clients: Expo 2020, Dubai Parks and Resorts, Meraas, Toyota, Dubai Holding, Noon, RedFest, JazzFest, VOX cinema

Spain

Brand strategy development, Digital marketing and social media strategy, Content creation, Video creation and art direction. American Chamber of Commerce in Dubai: branding consultancy, leaflet designKanopee-city.com (Paris): brand strategy development, digital infographic and video production (including art direction)Wavvy (Madrid): brand strategy development, visual identity, digital Marketing and social media strategy, video production and website design Barbery shop (Madrid): brand strategy development, , digital Marketing and social media strategy and content creation Audi (Lebanon): creative brief analysis, presentation, creative problem solvingSept Winery (Lebanon): brand strategy development, digital marketing and social media strategyGottingen Consultancy (Lebanon): branding consultancy, website design

Sultanate Of Oman

Worked on three productions: two advertising jobs (1) client:HSBC, Agency: Saatchi & Saatchi – London; Production: Academy films London with collaboration of Stocked Production Beirut, Director: Jeff Labbe (2) Client: Oman TV rebrand, Agency: TBWA - Muscat and Creative Accident Services - Germany, Production: Velvet Production- German, Director: Matthias zentnerand one pilot TV show for MBC- Assistant casting director (Including street cast & contracting)- Pre-production including location scouting, crew back officer (including inter alia: visa issuance,accommodation, ticketing, and bill reconciliation)- Organization & Coordination between three different production units on set- Worked partly as assistant director-Translator of texts from English/French into Arabic and consecutive interpreter

Sultanate Of Oman

Facebook page coordination, linking expats together by creating a hub and helping settle in the new environment and event planning.

Beirut District, Lebanon

Compiled company budgets & forecasts including revenues, operational, and capital expenditure itemsDevised comprehensive financial models including projections & business valuationsCompiled and published monthly financial reports and Key Performance IndicatorsCompiled consolidated reports on the Group performance relevant to set forecasts and budgets (intercompany balance statements, actual result statements, forecasts, cash flow statements, etc.).Organized and optimized internal procedures and reporting filesCoordinated with auditors on a regular basis and as requiredLed the implementation of an Enterprise Resource Planning (ERP) system & business intelligence tool

Beirut District, Lebanon

Analyzed Credit Risk and prepared credit application files for more than 200 financial institutions, including commercial, investment and Islamic banksPrepared country reports, simultaneously presented with banks filesPresented the analysis and reports to the Board of Directors and General Manager of the BankMonitored the overall Treasury and Trade Finance exposure of Byblos Bank in different Countries & Banks

Beirut District, Lebanon

Monitored Market Risk exposures for Byblos Bank and affiliated companies: Byblos Europe, Byblos Sudan.Studied and recommended appropriate risk limits and assignments within the Bank’s risk strategy framework.Generated daily risk reports and alert management of any potential over limit exposureSupervised traded market activities and limits for speculative clients and corporate clientsSeconded (for one year) to Capital Market & Treasury Department:Traded Equities through direct contact with HNW Individuals and Institutions, covering Beirut, Gulf region, Europe, and US markets.Relationship Management for a portfolio of High Net Worth clientsAcquired clients, managed the relationship and cross-sold banks’ productsProvided trading statistics and research

Lebanon

Auditing, Financial Accounting Advisory Services, Fraud Investigation, and Advisory Services

Lebanon

Attended various seminars on the different functions of the Central Bank of Lebanon (managing state’s currency, interest rates, money supply, reserve requirements and supervising commercial banks)

Lebanon

Exposure to retail/commercial banking (loans, customer service, teller) and marketing department

Master'S Degree, Digital And Visual Media

Main subjects: digital marketing, branding, branded content, social media management, multimedia storytelling, scriptwriting, project.

Bachelor Of Business Administration (Bba), Finance And Marketing

Activities and Societies: Business society and Finance Club Graduated with Honors in Finance. I was part of the business society.

Lebanese Baccaloreat, Science

Activities and Societies: Debate Team, Drama club