Celine Chen Email & Phone Number

中国 上海市

工作概述：主要负责市场推广、市场营销、产品开发、品牌规划、品牌视觉、品牌进口&出口、业务BD等工作。职责业绩：1、年度最佳项目（新品牌国内引进，12个配方）2、本土品牌新品开发和升级（16sku）3、品牌视觉规范、包装设计4、新品牌价格体系设定；本土品牌价格体系调整；5、2023年3个国外品牌本土引进计划的推动和项目发起及国内23年业务BD；3个国外品牌进口项目引进与业务BD和合同签署推动；6、对接亚太业务部门和Global市场与品牌等部门7、线上和线下渠道销售营销方案制定8、线下展会与2B推广方案策划与执行

中国 浙江省 杭州

工作概述：负责新品牌“乐唯诺”（营养品）和原有品牌“酷奇思”（零食）HOOP ET（用品）的品牌整体运营。职责业绩： 1、新品牌规划：结合市场调研、产品供应链能力、行业趋势，从0-1完成品牌定位、品牌故事、品牌VI规划、品牌推广计划等工作，完成新品牌“乐唯诺”（营养品）的整体品牌规划和业务增长；及酷奇思品牌视觉升级和品牌规划。2、新产品规划：结合品牌定位、供应链、用户需求，制定年度产品规划方案，统筹产品开发及生产，从0-1推出“乐唯诺”“酷奇思”“HOOP… Show more 工作概述：负责新品牌“乐唯诺”（营养品）和原有品牌“酷奇思”（零食）HOOP ET（用品）的品牌整体运营。职责业绩： 1、新品牌规划：结合市场调研、产品供应链能力、行业趋势，从0-1完成品牌定位、品牌故事、品牌VI规划、品牌推广计划等工作，完成新品牌“乐唯诺”（营养品）的整体品牌规划和业务增长；及酷奇思品牌视觉升级和品牌规划。2、新产品规划：结合品牌定位、供应链、用户需求，制定年度产品规划方案，统筹产品开发及生产，从0-1推出“乐唯诺”“酷奇思”“HOOP ET”等240+新产品，新品累计营收达4000万+。3、品牌推广：通过年度品牌推广方案及计划制定、推广渠道沟通，完成线上渠道（抖音/快手/小红书）、MCN机构（蛋壳视频/宸帆电商/武汉新浪等）、明星直播（朱丹/小李琳/王耀庆）、电视综艺、线下展会、猫赛等渠道全方位品牌推广，实现“酷奇思”“HOOPET”“乐唯诺”在行业内从默默无闻到高度认知。4、产品营销：通过产品营销方案及计划制定、营销渠道布局（经销商/电商），完成全国27家经销商合作、线上40+电商平台合作，实现“酷奇思”销售额增长1.5倍（2000万），“乐唯诺”销售额净增300万。5、团队管理：通过组建/承接、传帮带、绩效考核、技能培训，完成产品开发、平面设计、品牌推广、电商批发/拓展、市场营销等26人团队管理，培养出6名骨干人员，团队稳定率达95%以上。 Show less

Beijing

企业简介：DIZ德兹立足中国市场，业务范围涵盖汉方吉参、生物科技、冻鲜世界、德兹零售、国际商务等。职责概述：隶属产品中心、汇报总经理，带领2人团队（电商/市场），负责企业新产品的市场营销，包含研发、产品定位、市场策划与推广、采购管理、电商搭建等工作。整体业绩：完成了企业食品板块的电商化转型，并帮助企业建立稳固的业态合作关系。Company Description: DIZ bases itself upon domestic market. It has a wide range of business, such as hanfang ginseng, biological technology, fresh food, DIZ goods and International business.Company Property: Sino-Canadian joint ventureCompany Scale：1-49Industry：International trade/FMCGPosition：Director… Show more 企业简介：DIZ德兹立足中国市场，业务范围涵盖汉方吉参、生物科技、冻鲜世界、德兹零售、国际商务等。职责概述：隶属产品中心、汇报总经理，带领2人团队（电商/市场），负责企业新产品的市场营销，包含研发、产品定位、市场策划与推广、采购管理、电商搭建等工作。整体业绩：完成了企业食品板块的电商化转型，并帮助企业建立稳固的业态合作关系。Company Description: DIZ bases itself upon domestic market. It has a wide range of business, such as hanfang ginseng, biological technology, fresh food, DIZ goods and International business.Company Property: Sino-Canadian joint ventureCompany Scale：1-49Industry：International trade/FMCGPosition：Director of ProductsPlace：BeijingSubordinate: 2 peopleDuties & Achievement：● Responsible for market survey and new product development. Products: Chicken ginseng soup, chicken broth, compound tea bags and so on.● Responsible for purchasing from and business communication with foreign firms, building strategic relationship with the biggest rooibos tea producer in South Africa, signing contracts for essential oil with an Iran company and cooperating with an New Zealand sparkling water company.● Responsible for the terms of the contract, DIZ’s retail micro mall and introducing imported aquatic products, tea, red wine and so on.● Developing advertising agency (portals websites/Wechat/Toutiao/hard sell), building cooperation with Taigu, Byte, Youzan and Xinchao Media.● Establishing ERP logistics system and cooperating with SF Express and JD Express. Show less

Beijing

企业简介：北京乐旁生物科技有限公司携手中国医学科学院药用植物研究所，成立“乐旁松露营养研究院”，致力于“乐旁松露”系列高端食品、衍生品的研发生产。职责概述：汇报董事长，带领10人团队（品质/研发/生产/采购），负责企业新产品定位、研发、市场推广、采购管理、生产监督、销售团队培训、分公司筹建等工作。整体业绩：在企业没有产品到年销售额数千万人民币，发挥了重要的作用和影响力。Duties & Achievements：●Job Description：Reporting to Chairman，coordinating the works of R&D, production, QA， purchasing and branding.(1) Market Research：Making research on truffle products, defined truffle development and the related products in the international and domestic… Show more 企业简介：北京乐旁生物科技有限公司携手中国医学科学院药用植物研究所，成立“乐旁松露营养研究院”，致力于“乐旁松露”系列高端食品、衍生品的研发生产。职责概述：汇报董事长，带领10人团队（品质/研发/生产/采购），负责企业新产品定位、研发、市场推广、采购管理、生产监督、销售团队培训、分公司筹建等工作。整体业绩：在企业没有产品到年销售额数千万人民币，发挥了重要的作用和影响力。Duties & Achievements：●Job Description：Reporting to Chairman，coordinating the works of R&D, production, QA， purchasing and branding.(1) Market Research：Making research on truffle products, defined truffle development and the related products in the international and domestic market, including category, price, package, materials, brand ,market scale, competing goods, target customer, package, ingredients as well as establishing product positioning and selling points.(2) Main duty before the new products approaching market：product development (ingredients and production technique), package design, materials choosing, price, copywriting, produce process and files about permission policies.(3) Establishing qualified supplier system.(4) Product Lifecycle Management：tracking the early numbers of the product and production evolution and upgrade.(5) Enterprise visual identity system establishment, VI import and the promotion of brands.●Responsible for the design and writing of all kinds of promotion plans, advertising copy and package. Joining marketing and branding department’s important meeting and giving suggestions and advice on product sales based on marketing condition.●Building up R&D team. Researching and developing various of products, like, truffle wine, truffle sauce, truffle pill, truffle tea, truffle drink, truffle vinegar ect, among which there are 3 invention patents,13 appearance patents. ●Team work: train sales and agency, refined product selling point; recruiting staffs for newly formed subsidiary in Shenzhen. Show less

Beijing

企业简介：北京颐康堂医药研究院创致力于肿瘤康复药品、保健食品的研发、生产、营销服务。职责概述：汇报董事长，带领6人团队（生产/采购/研发），负责企业从收购、市场、研发、生产、采购到运营等工作；对外对接研发机构、政府部门和经销商。Company Description：Beijing Yikangtang Medical Research Institute mainly focus on rehabilitating medicine related to tumor as well as the research, production and selling of health food. Company Nature：Private enterpriseCompany Scale：50-150Industry: Medical CarePosition：R&D DirectorPlace：Beijing Subordinate：10-20 peopleDuties &… Show more 企业简介：北京颐康堂医药研究院创致力于肿瘤康复药品、保健食品的研发、生产、营销服务。职责概述：汇报董事长，带领6人团队（生产/采购/研发），负责企业从收购、市场、研发、生产、采购到运营等工作；对外对接研发机构、政府部门和经销商。Company Description：Beijing Yikangtang Medical Research Institute mainly focus on rehabilitating medicine related to tumor as well as the research, production and selling of health food. Company Nature：Private enterpriseCompany Scale：50-150Industry: Medical CarePosition：R&D DirectorPlace：Beijing Subordinate：10-20 peopleDuties & Achievement：Job Description：Reporting to the Chairman, coordinating Advertisement & Marketing, production, R&D, purchasing and financial department, auditing package design, brochure and advertising materials. Build Product Line: Making successful acquisition of health-care food approval and applying for four different function health-care food approval, leading R&D team development 8 dietary powder for cancer.Product Development：assisting the cooperative project with China Agricultural University, Peking University, Tea Research Institute, Institute of Medical Plant Development and China food Fermentation Industry Research Institute. Show less

Nanjing

企业简介：一个新西兰商人筹建的志在保护动物的非营利性组织。职责概述：汇报CEO（英籍），负责动物保护项目的协调、动员、外联、翻译、公关、市场等工作；对接南京园林局、南京动物园、南京多所国际学校等，项目规模为50-200人。

理学硕士, 遗传多样性--动物学

理学硕士, 生物遗传与多样性-动物学方向

研究方向是动物分子与遗传进化，主要利用PCR技术和分子克隆技术，对提取的mtDNA进行扩增测序，利用线粒体全序列构建系统发生树结合形态探讨系统发生关系。