Celine Chen

Celine Chen Email and Phone Number

Associate Dean and Professor of Marketing @ Shenzhen University
Guangdong, China
Celine Chen's Location
Guangdong, China, China
Celine Chen's Contact Details

Celine Chen personal email

About Celine Chen

Open-minded, reliable, self-motivated, a problem solver & a good team playerSpecialties: User Experience Design, Online Marketing Strategy

Celine Chen's Current Company Details
Shenzhen University

Shenzhen University

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Associate Dean and Professor of Marketing
Guangdong, China
Website:
sacid.it
Employees:
595
Celine Chen Work Experience Details
  • Shenzhen University
    Associate Dean And Professor Of Marketing
    Shenzhen University
    Guangdong, China
  • Shenzhen University
    Associate Dean And Professor Of Marketing
    Shenzhen University Jan 2024 - Present
    Shenzhen, Guangdong, China
  • Shenzhen University
    Associate Dean And Associate Professor, College Of Management
    Shenzhen University Aug 2023 - Dec 2023
    Shenzhen, Guangdong, China
  • Shenzhen University
    Associate Professor And Deputy Head Of Marketing
    Shenzhen University 2018 - Jun 2023
    Shenzhen, Guangdong, China
    1. Research on user behavior in UGC and social media communities2. Teaching marketing courses with undergraduate, graduate, and MBA students3. Public services with students and teaching affairs
  • Shenzhen University
    Assistant Professor And Deputy Head Of Marketing
    Shenzhen University Mar 2015 - Dec 2018
    Shenzhen, Guangdong, China
    1. Research on new product innovation, user involvement, user experience design, customer needs representation etc.2. Teaching including nearly most of Marketing courses, e.g., marketing management, entrepreneurial marketing, online marketing strategies, mobile marketing, marketing planning, marketing research etc.3. Admin issues related with thesis, courses, teaching etc.
  • Shenzhen University
    Assistant Professor
    Shenzhen University Sep 2014 - Dec 2018
    Doing teaching, research and consultant on:1. Marketing Management2. New Product Innovation (Mobile/Internet)3. User Experience Design & Usability Study4. Entrepreneur Marketing5. Cases in Marketing
  • University Of Michigan
    Visiting Professor
    University Of Michigan Jul 2019 - Aug 2020
    Ann Arbor
    Research on online user engagement and marketing projects
  • Mozat Pte Ltd
    Regional Product Manager / Head Of Product & Design
    Mozat Pte Ltd Nov 2012 - Jun 2014
    Singapore
    Reponsible for the regional social media products deliver and new features design and project management.1. Manage planning and prioritization of product road maps2. Deliver new products and enhancements3. PRD, Wireframe and interface design, process design and visual design4. Product marketing and statistical data analysis5. UX design and user studies, user requirement analysis6. Project Management and team management)
  • Propertyguru
    Product Manager
    Propertyguru Nov 2011 - Nov 2012
    Singapore
    1. Deliver new products and enhancements to existing products to market2. Coordinate with product development, marketing and content teams to deliver the final products.3. Gather requirements for new products and enhancements to existing products4. Define product specifications to be passed to web developers5. Manage planning and prioritization of product road maps6. Ensure final quality of the product is to a high standard7. Contribute new innovative ideas for new products and improvements
  • Nanyang Technological University
    Doctoral Student
    Nanyang Technological University Aug 2008 - Nov 2012
    Singapore
    1. Developed user modeling, segmenting and effectively targeting the appropriate and desired groups based on demographics, psychographics and behavioral variables for user centered product design2. Provided marketing focus on the front end process in new product development 3. Utilized statistical/AI software methods to do customer data analysis including customer needs elicitation, customer data analysis and knowledge discovery4. Supervise three Final year projects simultaneously for diverse undergraduate programs
  • Augmentum Inc.
    Hr Intern
    Augmentum Inc. Nov 2006 - Jun 2007
    Assisting HR manager with administrative issues of Human Resource 1.New Employee Orientation2.Campus Recruitment (Resume scan, HR interview)3.Job Analysis
  • Powerise Inc.
    Project Assistant
    Powerise Inc. Mar 2005 - Aug 2005
    Administrative support to the Project Manager1.Project Coordination2.Client Communication

Celine Chen Skills

Agile Methodologies User Experience Mobile Applications Segmentation User Centered Design Product Management Product Design Requirements Analysis Software Development Project Management Product Development Scrum Human Computer Interaction Mobile Internet Cloud Computing Program Management Analysis Usability Testing Mobile Devices Management E Commerce User Interface Design

Celine Chen Education Details

Frequently Asked Questions about Celine Chen

What company does Celine Chen work for?

Celine Chen works for Shenzhen University

What is Celine Chen's role at the current company?

Celine Chen's current role is Associate Dean and Professor of Marketing.

What is Celine Chen's email address?

Celine Chen's email address is sm****@****ail.com

What schools did Celine Chen attend?

Celine Chen attended Nanyang Technological University.

What are some of Celine Chen's interests?

Celine Chen has interest in Playing Ping Pong, Jogging, Singing And Dancing.

What skills is Celine Chen known for?

Celine Chen has skills like Agile Methodologies, User Experience, Mobile Applications, Segmentation, User Centered Design, Product Management, Product Design, Requirements Analysis, Software Development, Project Management, Product Development, Scrum.

Who are Celine Chen's colleagues?

Celine Chen's colleagues are Basker George, Lily Zhao, Nan Wang, Liu Qiang, Muhammad Junaid, Norby Pang, 孙慧斌.

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