1. Research on user behavior in UGC and social media communities2. Teaching marketing courses with undergraduate, graduate, and MBA students3. Public services with students and teaching affairs

1. Research on new product innovation, user involvement, user experience design, customer needs representation etc.2. Teaching including nearly most of Marketing courses, e.g., marketing management, entrepreneurial marketing, online marketing strategies, mobile marketing, marketing planning, marketing research etc.3. Admin issues related with thesis, courses, teaching etc.

Doing teaching, research and consultant on:1. Marketing Management2. New Product Innovation (Mobile/Internet)3. User Experience Design & Usability Study4. Entrepreneur Marketing5. Cases in Marketing

Research on online user engagement and marketing projects

Reponsible for the regional social media products deliver and new features design and project management.1. Manage planning and prioritization of product road maps2. Deliver new products and enhancements3. PRD, Wireframe and interface design, process design and visual design4. Product marketing and statistical data analysis5. UX design and user studies, user requirement analysis6. Project Management and team management)

1. Deliver new products and enhancements to existing products to market2. Coordinate with product development, marketing and content teams to deliver the final products.3. Gather requirements for new products and enhancements to existing products4. Define product specifications to be passed to web developers5. Manage planning and prioritization of product road maps6. Ensure final quality of the product is to a high standard7. Contribute new innovative ideas for new products and improvements

1. Developed user modeling, segmenting and effectively targeting the appropriate and desired groups based on demographics, psychographics and behavioral variables for user centered product design2. Provided marketing focus on the front end process in new product development 3. Utilized statistical/AI software methods to do customer data analysis including customer needs elicitation, customer data analysis and knowledge discovery4. Supervise three Final year projects simultaneously for diverse undergraduate programs

Assisting HR manager with administrative issues of Human Resource 1.New Employee Orientation2.Campus Recruitment (Resume scan, HR interview)3.Job Analysis

Administrative support to the Project Manager1.Project Coordination2.Client Communication