Digital Strategist
Crafting of social currency & awareness amplification strategies via digital/onground/integrated solutions for HTC, NARS Cosmetics, William Grant & Sons, MINI, Sephora and The Ascott Group• Conceptualised, developed social media content such as branding videos, photo shoots, microsites, and tabs• Provision of strategic branding counsel inclusive of media buy strategy, creative direction and influencer engagement to meet various marketing objectives• Drafted press releases, media… Show more Crafting of social currency & awareness amplification strategies via digital/onground/integrated solutions for HTC, NARS Cosmetics, William Grant & Sons, MINI, Sephora and The Ascott Group• Conceptualised, developed social media content such as branding videos, photo shoots, microsites, and tabs• Provision of strategic branding counsel inclusive of media buy strategy, creative direction and influencer engagement to meet various marketing objectives• Drafted press releases, media pitches and EDMs• Identifies prospects and opportunities through active business development and new business pitching• Day-to-day involves social media listening, art direction, copy writing, content creation and conversation management Show less