Celine Chen Email & Phone Number

Shanghai, China

Shanghai, China

My work focused on enhancing users' post-booking experiences and establishing a sustainable membership program for Booking.com's diverse services. Here are some highlights:- Collaborate with product, development, research, marketing, legal and design teams in both global and local offices to ensure end-to-end product launches- Drive content strategy and set tone & voice tailored to unique markets and user journeys to bring both transactional and emotional impact- Create copy guidelines to set standards and bring consistency to cross-team collaboration- Participate in user research and A/B testing to get comprehensive insights to make informed decisions and iteration- Managed translation in 43+ languages for different products, including both travellers & partner-facing copies and functional & promotional languages- Set up UX workflows and best practices within the product team, hold regular sharings to foster team alignment

台灣 Taipei City 台北

My freelancing projects range from video making, social media marketing, Ad/web copywriting to user experience design.- Pitch and project management- Facilitate media coverage and social content for clients- Organise monthly feature stories ranging from interviews and trends sharing- Work with development & production teams from early ideation to post-implementation自由接案者，接案內容涵蓋影片製作、社群經營、廣告文案與使用者體驗設計- 提案 & 專案管理- 為客戶提供社群媒體內容素材- 企劃每月主打/封面主打故事，主題涵蓋專訪與產業潮流- 從前期企劃發想到後期製作，與工程&製作團隊緊密合作

台灣 Taipei City 中山區

- In charge of creative outputs, designing convincing narratives and storyboards to increase product exposure and connect with customers. Works include: Online advertisement/TVC/Branding film/Short film. Clients include: Taipei City Government/Johnson Health Tech/Yo-Go Fresh/Chien Tu Hotpot/ITRI…etc.- Conduct market research and develop strategy and concepts to meet business impact- Maintain client relationships and track performance- Collaborate and prioritize workload with the sales and production team to meet competing deadlines- Took Participation in the production, familiar with industry trends- 負責創意提案、劇本分鏡製作，設計兼顧構圖美感及產品曝光的鏡頭。作品包含：網路廣告/企業形象/微電影，曾服務：台北市政府、工研院、學創教育、文化大學...等- 負責客戶接洽與關係經營：快速分析產品市場並產出洞察，與創意想法碰撞出更能符合實際效益的提案- 與業務&製作團隊緊密合作，管控專案進度，追蹤客戶回饋並與後期團隊持續優化- 全程參與影音內容製作，對於影視趨勢及用戶心態有一定了解

英國

- Organise online & offline marketing campaigns that target at high spending customers- Raise a 30% conversion rate during the pandemic by addressing user needs with trending resources, based on the market analysis & user persona - Constantly iterate content assets to maintain customer satisfaction through ongoing data tracking and quantitative user feedback- 規劃與執行針對高端消費者的線上線下行銷活動- 透過市調與用戶畫像，進行質與量的分析，發想招生旅遊企劃：在疫情期間提高30%轉換率- 持續追蹤成效並修正方案內容，提高顧客滿意度

英國

- Independently collect materials, interview and manage paid partnership product exposure. Producing more than 3 articles a week, topics owned brought an increase in 30% views.- Manage and innovate topics to drive debate and engagement on social media, and set word of mouth for brands.- Gained more than 5 clients for the company by proactive pitching and relationship maintenance.- Took end-to-end ownership in producing media materials, including cover shooting and promotional video making. Skilled in Adobe systems such as Premiere Pro, After Effects, Illustrator, and Lightroom and storyboard designing.- 一週三篇以上文章產量，包含商業合作、旅遊與電影生活專欄文章以及藝文活動文案。負責的主題為瀏覽量帶來30%的增長- 持續發想企劃，以議題式操作引起社群發酵討論- 為品牌在網路上建立口碑，期間開發超過5個新客戶- 腳本企劃、文案文宣、影音拍攝及後製皆為一條龍獨立製作

香港

- Contributed to reader-engagement research and market trend analysis of Hong Kong's media industry- Participated in the transition from paper magazine to digital platform, work includes user and market research, website iteration and client management.- Write press releases for arts and cultural events- Proofread articles in Mandarin Chinese, including topics of art and music- 進行香港藝文媒體產業競爭分析及市場調查- 負責數位轉型提案: 分析數位時代下紙媒轉型契機與品牌價值，並協助網站架設與客戶資源管理- 藝文活動新聞稿撰寫- 雜誌文章校稿