Yin W. Email & Phone Number

Amsterdam, North Holland, Netherlands

Shanghai

Shanghai City, China

Washington D.C. Metro Area

Rochester, New York Area

Researched and generated report on market trend of wealth management industry. Analyzed customer’s database with R and Tableau to find out customer preferences. Conducted cluster analysis for customer segmentation purpose. Generated marketing strategies to better target each segment. • Conducted data analysis with Tableau and R to ensure accurate results. Answered complex business questions with the analysis result. Visualized data in Tableau. • Transformed and manipulated data with R… Show more Researched and generated report on market trend of wealth management industry. Analyzed customer’s database with R and Tableau to find out customer preferences. Conducted cluster analysis for customer segmentation purpose. Generated marketing strategies to better target each segment. • Conducted data analysis with Tableau and R to ensure accurate results. Answered complex business questions with the analysis result. Visualized data in Tableau. • Transformed and manipulated data with R. Interpreted analysis result. Synthesized recommendations. Show less

Rochester, New York Area

Performed analysis of digital traffic to make improvement in engagement strategy and marketing strategy.• Assisted the company with strategic thinking regarding evolving online marketing opportunities.• Conducted social media listening through Hootsuite in order to improve online presence. • Researched and analyzed the overall performance of the company website RocGrowth.com. Generated weekly report using SpyFu to leverage SEM management. Optimized website’s keywords.

China

Assisted audit group to perform annual audit, and provided annual report based on the audit result. Processed accounting data and wrote working papers. Verified accuracy of audit and tax reports as well as year-end financial statements. Confirmed statement balances with third parties.• Statistically selected samples for substantive testing and helped improve group efficiency.

Beijing City, China

Responsible for providing information and insight regarding the client, the market, competitors, and campaign effectiveness. Reported to Account Director.• Worked closely with the creative team to create new collateral for digital marketing campaigns. Brainstormed and improved ad concepts, and compiled feedback from internal and external stakeholders. • Researched competitor sales statistics, analyzed layouts and styles of competitors’ ads in support of new quarterly… Show more Responsible for providing information and insight regarding the client, the market, competitors, and campaign effectiveness. Reported to Account Director.• Worked closely with the creative team to create new collateral for digital marketing campaigns. Brainstormed and improved ad concepts, and compiled feedback from internal and external stakeholders. • Researched competitor sales statistics, analyzed layouts and styles of competitors’ ads in support of new quarterly campaign.• Collaborated with the team, helped to create and launch three successful viral videos. Show less

Xiamen, Fujian, China

Responsible for data analysis to support customer satisfaction team.• Conducted market research to understand customers’ valuation of our product, so as to supported the market segmentation analysis.

Master Of Science (M.S.), Marketing Analytics (Stem Certified)

Activities and Societies: Simon Marketing Association, Simon Pricing Club

Education record

Exchange Program

Bachelor Of Arts (B.A.), Dual Degrees: Interpretation And Translation; Banking And Finance

Activities and Societies: UIBE TV, Enactus Team, Baseball Team