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Celine Hurelle Email & Phone Number

Brand & Customer Strategy l Commercial Performance l Digital l Travel & Hospitality l Global & Asia Pacific at Intrepid Travel
Location: Melbourne, Victoria, Australia 13 work roles 2 schools
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Current company
Intrepid Travel
Role
Brand & Customer Strategy l Commercial Performance l Digital l Travel & Hospitality l Global & Asia Pacific
Location
Melbourne, Victoria, Australia
Company size
493 employees

Who is Celine Hurelle? Overview

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Celine Hurelle is listed as Brand & Customer Strategy l Commercial Performance l Digital l Travel & Hospitality l Global & Asia Pacific at Intrepid Travel, a company with 493 employees, based in Melbourne, Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Celine Hurelle.

Celine Hurelle previously worked as Accommodation Strategy Lead at Intrepid Travel and Vice President, Global Brand Leader, Sofitel at Accor. Celine Hurelle holds Company Director Course from Australian Institute Of Company Directors.

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Intrepid Travel

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Profile bio

About Celine Hurelle

As an Australian and French citizen, I drive brand, commercial and organizational growth through a dynamic blend of intrapreneurial spirit, positive leadership, and versatile expertise across both branding and commercial functions, creating new opportunities from the ground up.Throughout my 20+ years of experience in the Travel & Hospitality industry, I have held positions across the globe with a strong focus on the vibrant and multi-cultural Asia Pacific region and Australia.Driven by continuous growth and taking on new challenges, I had the privilege to live in 4 countries across 3 continents and grow my career through a wide range of expertise across Luxury, Brand Management, Marketing, Digital Marketing, Distribution Channels Management, and Revenue Management.Recognised for my intrapreneurial spirit, empathy, and relentless drive for excellence, I lead, influence, engage and cultivate collaborative relationships and teams through my passion and positive outlook, while driving strategic visions and hands-on execution. Coupled with a customer-centric mindset, this has led to the successful leadership of complex projects on a global scale, always with a focus on driving commercial growth, strengthening brands, and creating engaging customer experiences.Throughout my career, I have successfully managed commercial performance, brand repositionings, developed brands and digital ecosystems, built and led expert communities, and driven global cross-functional multi-brand projects, notably crafting a group-wide customer and commercial growth strategy for the Chinese Market.I firmly believe that empathetic leadership, a growth mindset, a strong sense of integrity, and a commitment to a sustainable travel industry are the key ingredients to make a meaningful difference for guests, talents, owners and brands alike.

Current workplace

Celine Hurelle's current company

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Intrepid Travel
Intrepid Travel
Brand & Customer Strategy l Commercial Performance l Digital l Travel & Hospitality l Global & Asia Pacific
melbourne, victoria, australia
Website
intrepidtravel.com
Employees
493
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13 roles · 25 years

Celine Hurelle work experience

A career timeline built from the work history available for this profile.

Accommodation Strategy Lead

Current
Intrepid Travel

Melbourne, Victoria, Australia

May 2024 - Present

Vice President, Global Brand Leader, Sofitel

Accor

Paris, France

Sofitel - Largest luxury brand within Accor group, with a portfolio of 120+ hotels across 47 countries.Led holistic global brand strategy across functions, touchpoints, and channels, driving market relevance, growth, loyalty, and recognition> Championed brand transformation amidst a significant organisation overhaul whilst delivering major campaigns in key.

Mar 2022 - Jul 2023

Vice President, Digital Marketing, Luxury & Premium Brands

Accor

Paris, Île-de-France, France

Promoted into newly created strategic global leadership role, across a portfolio of 7 brands and 600 hotels.Drove brand & business competitive performance through digital marketing, towards Brand equity, Customer acquisition & Web Revenue performance.> Crafted luxury customer-centric digital strategy, initiated new global governance> Led the establishment.

Dec 2020 - Mar 2022

Vice President, Brand Management, Grand Mercure, Global Luxury & Premium Brands

Accorhotels

Paris Area, France

Newly created role for the premium ‘local’ brand of Accor, with a portfolio of 56 hotels across 12 countries. Defined and led the brand strategy across all business functions, driving performance, owner investment appetite, talents and customer loyalty.> Unified fragmented local components, created new global brand identity, brand product & services.

Jan 2018 - Nov 2020

Vice President, Distribution & Systems, Asia Pacific

Accorhotels

Singapore

Newly created role, responsible for driving the Distribution performance for the Asia Pacific Hotels, leading 20 persons across Asia Pacific.> Developed a Customer Growth Strategy for the Chinese Market > Group Ambassador in Asia for the deployment of the global digital transformation plan

Jan 2015 - Dec 2017

Director, Distribution Systems Rollout, Global

Accor

Paris, Île-de-France, France

Promoted in a newly created role, responsible for the deployment of the Global Distribution Systems and support to Hotel Front Office and Reservations teams across 2700 hotels, leading a community of 60 people.> Developed a global governance and community, including Talent Management framework > Developed a service to owners and the associated business.

Mar 2011 - Dec 2014

Director Of Distribution, Asia Pacific

Accor Asia Pacific, Bangkok

Bangkok, Bangkok City, Thailand

Group Innovation Team Award for the successful co-development of an innovative Digital Tactical Campaign across the Asia Pacific region.

Sep 2009 - Mar 2011

Distribution Manager New Hotels, Asia Pacific

Accor Asia Pacific, Sydney

Sydney, New South Wales, Australia

Group Innovation Silver Award for the development of an innovative and comprehensive onboarding process to optimise the distributed revenue performance of Opening hotels across Asia Pacific.

Sep 2006 - Sep 2009

Project Manager Revenue & Pricing, Asia Pacific

Accor

Sydney, New South Wales, Australia

Jan 2006 - Sep 2006

Pricing Manager, Asia Pacific

Accor

Sydney, New South Wales, Australia

Jan 2005 - Jan 2006

Distribution Support, Asia Pacific

Accor

Sydney, New South Wales, Australia

Nov 2003 - Dec 2004

Customer Relations Manager, Economy, France

Accor

Paris, Île-de-France, France

2001 - Oct 2003

Various Positions In Sales And Distribution, France

Accor

Paris, Île-de-France, France

Jun 1999 - 2001
Team & coworkers

Colleagues at Intrepid Travel

Other employees you can reach at intrepidtravel.com. View company contacts for 493 employees →

AO Aladelusi Olalekan M. Aladelusi Olalekan M. Colleague at Intrepid Travel City Of Johannesburg, Gauteng, South Africa, South Africa View → BG Barbara Glanz Barbara Glanz Colleague at Intrepid Travel Holzkirchen, Bavaria, Germany, Germany View → ZB Zinzi Bobani Zinzi Bobani Colleague at Intrepid Travel City Of Johannesburg, Gauteng, South Africa, South Africa View → RB Richard Beaman Richard Beaman Colleague at Intrepid Travel Gloucestershire, England, United Kingdom, United Kingdom View → LS Lilly Stewart Lilly Stewart Colleague at Intrepid Travel Franklin, Ohio, United States, United States View → CO Chrystal O'Sullivan Chrystal O'Sullivan Colleague at Intrepid Travel Greater Melbourne Area, Australia View → HM Hassan Mekkawi Hassan Mekkawi Colleague at Intrepid Travel Giza, Al Jizah, Egypt, Egypt View → JR Jara Rodríguez García Jara Rodríguez García Colleague at Intrepid Travel Spain, Spain View → AM Aye Mya Mya Soe Aye Mya Mya Soe Colleague at Intrepid Travel Myanmar, Myanmar View → AV Abiramy Velavan Abiramy Velavan Colleague at Intrepid Travel Colombo, Western Province, Sri Lanka, Sri Lanka View →
2 education records

Celine Hurelle education

Accor Sustainability Learning Program

School For Change
FAQ

Frequently asked questions about Celine Hurelle

Quick answers generated from the profile data available on this page.

What company does Celine Hurelle work for?

Celine Hurelle works for Intrepid Travel.

What is Celine Hurelle's role at Intrepid Travel?

Celine Hurelle is listed as Brand & Customer Strategy l Commercial Performance l Digital l Travel & Hospitality l Global & Asia Pacific at Intrepid Travel.

Where is Celine Hurelle based?

Celine Hurelle is based in Melbourne, Victoria, Australia while working with Intrepid Travel.

What companies has Celine Hurelle worked for?

Celine Hurelle has worked for Intrepid Travel, Accor, Accorhotels, Accor Asia Pacific, Bangkok, and Accor Asia Pacific, Sydney.

Who are Celine Hurelle's colleagues at Intrepid Travel?

Celine Hurelle's colleagues at Intrepid Travel include Aladelusi Olalekan M., Barbara Glanz, Zinzi Bobani, Richard Beaman, and Lilly Stewart.

How can I contact Celine Hurelle?

You can use AeroLeads to view verified contact signals for Celine Hurelle at Intrepid Travel, including work email, phone, and LinkedIn data when available.

What schools did Celine Hurelle attend?

Celine Hurelle holds Company Director Course from Australian Institute Of Company Directors.

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