Lead business growth and all marketing activities of Molfix in MEA region

Responsibilities under the supervision of the marketing director, included developing Ülker biscuit and cream chocolate products from their conceptualizing till the release in the market. To develop and execute relevant product and marketing strategies/tactics. Review of pricing in relation with brand strength, market share, growth rate, competition etc. Regular review of penetration index, low growth and low market share areas for each product and SKU with A.C. Nielsen datas.