Award-winning marketing leader with public and private company experience, including marketing leadership to an IPO. Background includes: Market research (qualitative and quantitative) Marketing strategy, budget development and product management P&L ownership (over $2MM monthly spend) Brand development and rebranding Product lifecycle management and customer retention Customer engagement (CRM, loyalty and social media marketing) Digital brand building and marketing E-commerce (Paid search, SEO, affiliate marketing, content strategy) New product development and product management Agency RFP leadership and agency relationship managementExperienced at building and leading marketing teams that deliver business results.
Listed skills include Analytics, Marketing Strategy, Digital Marketing, Strategy, and 45 others.