Phil Censky Email & Phone Number

Marketbridge brings together the capabilities of a strategic growth consultancy and a marketing and communications agency to accelerate performance with zero signal loss from strategy through execution. We offer strategy consulting, marketing and communications services, and data science, analytics and technology solutions with a focus on strategic integrity, measured efficacy and speed to impact. Our interdisciplinary team supports ambitious growth leaders from Fortune 50 through high-growth and challenger brands in financial services, healthcare and technology. Reinvent growth at marketbridge.com

Greater Milwaukee Area

Your best cup of coffee at-home, or on-the-go.-Over 100% YOY ecommerce revenue growth-130% YOY increase in social media followers-Brand hierarchy development-EOS Level 10 Facilitator

Greater Milwaukee Area

Pragmatic Interactive specializing in digital and brand marketing strategic consulting-Developing content strategy frameworks that aligns brand and digital strategies in a comprehensive roadmap.-Developing venture capital pitch decks for early-state startups.-Establishing A-B testing protocols and governance for better customer engagement.-Educating financial services executives on social media best practices.-Creating a strategic roadmap for an agency to build an in-house digital marketing team.

Greater Milwaukee Area

-Defined and established a digital marketing vision and implementation roadmap-Developed robust ecommerce redesign and replatform discovery process-Expanded consumer direct fulfillment capabilities-Established paid social media test-and-learn campaigns-Managed a team of three digital marketing associates and coordinators-Lead implementation team for Salsify PIM/DAM software

AmTrust Solutions, a division of AmTrust Financial, provides identity management services for small businesses and individuals.-Defined and established a digital marketing channel and supporting processes.-Supported product ideation and development initiatives.-Built and managed the digital marketing budget including content strategy, SEO, paid search and influencer activation.

Tempe, Az

-Recognized as LifeLock Employee of the Year in May, 2013 for contributions during LifeLock's IPO year.-Managed the online customer experience team that drove member retention up from 77% to best in class 87% over a three year period.-Developed and executed e-commerce and customer experience strategy that grew member portal site visits and unique visitors 10x between January, 2011 and March, 2013.-Designed the LifeLock Ultimate product experience, which helped grow average revenue per user 10% in one year.-Established LifeLock content strategy and developed a library of SEO-friendly consumer content for organic search efficiency and conversion rate improvement.-Engineered “Go Big” strategy that aligned display, search, SEO and social media for reputation management and brand-building.-Managed direct reports responsible for CRM, lead generation, affiliate management and social media engagement.-Managed the digital marketing team budget for design, paid search, display, SEO and content strategy.

-Identified by senior management as high potential; top 5% of global employees.-Provided consumer and market perspective to the CEO in monthly letters covering retail sales, market share and other external business factors.-Led the team that negotiated 20% savings in a long-term multi-million dollar syndicated data contract.-Supported the Right Guard brand team with quantitative data that helped drive the brand’s turnaround and 36% increase in national distribution.-Led insight initiatives on consecutive #1 launches for Dial Yogurt and Dial Cranberry Antioxidant within the body wash category.-Received Henkel 2009 North American Marketing Award for “Best 360 Marketing Campaign under $10MM” for the Dial Cranberry Antioxidant launch.-Managed custom databases and category intellectual property for Dial’s personal cleansing and antiperspirant businesses as the only manager covering multiple business units.Identified and evaluated competitive new product launches; set internal benchmarks for Dial launches.

-Provided syndicated data market analysis for The Hershey Company.-Promoted from "Project Manager" in early 2005.-Created thought-leadership analyses based on current market conditions, such as rising commodity prices.-Initiated foundational category adjacency learning that led to Hershey entering the cookie category.-Led market research efforts on major Hershey launches including Hershey’s Take 5, Ice Breakers Liquid Ice and Ice Breakers Ice Cubes.-Scoped, designed, proposed and prepared custom research projects for clients across multiple departments: Marketing, Strategy, Category Management, Sales.-Developed, implemented and facilitated an analytics boot camp for the off-shore team in Bangalore, India.

Bachelor Of Business Administration (B.B.A.), Marketing, Finance

Mba, Marketing/Marketing Management, General, 4.0

Activities and Societies: Beta Gamma Sigma