Advisory Board Member
CurrentC3 Metrics is the world’s first complete attribution platform powered by the only attribution data cloud uniting user-level viewability, cross-device matching, fraud removal and audience segmentation across both digital and offline media in a secure data safe environment enabling brands to substantially improve return on their media investments. Marketers utilizing C3 Metrics Bayesian machine-learning algorithms realize a 15% – 44% improvement in ROI. C3 Metrics is ranked #1 in the 2017 and 2018 Attribution Vendor Scorecard, the most accurate solution by TBR Independent Research, the Global 250 Winner of AlwaysOn and the Global Winner of the Red Herring 100. As the leading innovator in marketing attribution, the C3 Metrics leadership brings experience from some of the most recognizable brands, including Nielsen, eBay, PepsiCo, DoubleClick and Akamai.