Hughes grew eBay’s Half.com from 0 to 8 million customers as VP of Marketing in two years. Half.com sold to eBay for $300 million six months after launch.He is the son of a Pulitzer Prize winning journalist, and Hughes’ own book, Buzzmarketing, is published in 15 languages. In its first year of release it was heralded by Fast Company as one of ‘The Ten Best Business Reads of the Year’ and named by The Financial Times of London as one of the ‘Best Business Books of the Year’ along with Freakonomics.He has spent over $100 million online and offline, planting the seeds for C3 Metrics’ advertising attribution data cloud helping Advertisers discover previously ignored revenue drivers that increase ROI with: viewability, X-Device, Fraud removal, TV & Digital Attribution. Hughes brings a wealth of creative and quantitative experience in consumer marketing from PepsiCo’s Pizza Hut Division; Pep Boys, the automotive aftermarket retailer; and buying online media for data driven D2C marketers. Mr. Hughes is a twelve year student of Baptiste inspired power yoga, and holds his MBA from Columbia Business School in Marketing & International Business.