Ceren Dayioglu Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

Bethesda, MD

 Distilled consumer, culture and category insights from target audience analysis, client’s market data, qualitative research (in-depth interviews, focus groups), and quantitative research (A&U, segmentation, pre/post advertising, and brand health tracking studies), secondary research and trend analysis Acted as the strategic engine of my accounts by.

Vienna/Oakton Office

 Became a member of Northern Virginia Association of Realtors’ Multi Million Dollar Club in the first year of becoming a Realtor Analyzed market data, negotiated on behalf of clients, perfected attention to detail and customer service, created and delivered buyer & seller presentations Worked on the creative design and content/copy writing of social.

 Developed strategy and was responsible for writing the creative briefs by appropriately involving all departments in the process. Supported the creative team by proactively delivering inspiring consumer insights throughout the creative process to help develop powerful advertising and brand ideas that resonate with the target audience. Worked on Choice.

Washington D.C. Metro Area

 Worked with the director of Strategic Planning and Research on developing the marketing and branding strategies for various clients.  Managed consumer segmentation studies, developed surveys, arranged vendors, monitored fielding, analyzed quantitative data, developed implications and strategy based on research findings, wrote reports and prepared final.

Washington D.C. Metro Area

 Managed qualitative research studies. Developed research designs, picked vendors and oversaw fielding of projects, developed moderator’s guides, produced final presentations. Qualitative studies include focus groups, in-depth interviews, man-on-the-street interviews and ad tests. Managed quantitative studies. Developed surveys, lined up vendors.

Master Of Business Administration (M.B.A.), Marketing With A Focus In Advertising

Graduated with honors from Istanbul University with BS in Economics.Interned for Colgate Palmolive and Unilever before getting an MBA in.

Bachelor Of Science (Bs), Economics