Ceren Serez Email & Phone Number

İstanbul, İstanbul, Tr

İstanbul, Türkiye

Client: Mercedes

Istanbul, Turkey

Clients: Unilever Personal Care Brands (Elidor, Clear, Dove, Rexona, Axe, Signal, Pure Line, T&G, Vaseline)• Consulting clients for business planning, media planning, research and insights.• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.• Pursue media trends and consumer habits closely to shape most relevant, effective and efficient communication solutions are applied at all times.• Manage and implement annual media budget; ensure investments are in line with company priorities and all resources are managed effectively.• Undertaking research and analysing data using specialist industry resources.• The ability to act responsibly and proactively and think revenue-driven and also having strong persuasion skills.• Developing integrated multi-media strategies, media plans, special projects and content projects for clients.• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.• Working with other departments and media buyers either in-house or in a specialist agency• Evaluating the effectiveness of campaigns in order to inform future campaigns

Clients: Unilever Home Care Category Brands (Omo, Rinso, Yumoş, Cif, Domestos, Sunlight)• ATL Budget tracking• Digital & mobile investment tracking• Being responsible from summary & brief & reporting processes • Taking active role in 2 large - 4 medium - 2 small scale content project in a year • Preparing competitive analysis• Creating media solutions towards client’s needs.• Predominating brief&debrief process.• Working with TV, outdoor, print, radio and digital planning teams and tracking the plans to achieve the target• Making decisions on the best form of media for specific clients and campaigns• Undertaking research and analysing data using specialist industry resources• Identifying target audiences and analysing their characteristics, behaviour and media habits• Presenting proposals, including cost schedules, to clients• Recommending the most appropriate types of media to use

Client: Unilever Home Care Brands (Omo, Rinso, Yumos, Cif, Domestos, Sunlight)

Client: Unilever Home Care Category Brands (Omo, Rinso, Yumos, Cif, Domestos, Sunlight)- ATL Budget tracking- Digital & mobile investment tracking- Preparing detailed competitive analysis- Being responsible from summary & brief & reporting processes - Taking active role in 2 large - 3 medium - 4 small scale content project in a year - Creating media solutions towards client’s needs- Media orientation skills- Predominating brief&debrief process

İstanbul, Türkiye