Michael Stroud Email & Phone Number

Eagle Mountain, UT, US

Orem, Utah, United States

United States

• Product Price Testing: Given the responsibility of evaluating the impact of a price increase on cookie packages, I set up a test and used bootstrap sampling, using Python and Numpy, to analyze conversion and bounce.
• Purchase Intent Classification: Faced with the issue of 1/3 of purchases being occasion-neutral, I was tasked with classifying these neutral products into specific occasions using customer notes. I employed a support.
• Entry Product Retention: Tasked with increasing retention and revenue, I identified the best entry products for new customers over a 2-year period. Using SQL, Pandas, and Numpy, I created first purchase cohorts and.
• Looker Studio Expertise: Created dashboards that visualize key performance metrics like add-on rates, add-on conversions, add-on revenue, and isolated slow-moving addons. Also designed dashboards blending data from.
• Multi-dimensional Analytics: Built specialized dashboards for Average Order Value (AOV), overall revenue, 12-month run rate of revenue, and ad spend, offering multiple filter dimensions like corporate vs. DTC and new.
• Data Pipeline Development: Designed custom data pipelines that transport data from HubSpot to BigQuery, utilizing Google Cloud Functions and Cloud Scheduler.

Provo, Utah, United States

• Analytics Dashboards: Pioneered the development and upkeep of dynamic analytics dashboards using state-of-the-art tools, offering real-time, pinpoint insights for key decision-makers.
• Data Preparation: Employed meticulous data extraction and cleansing methods on diverse sources like Facebook, Ecommerce platforms, and Google Ads, guaranteeing unparalleled data precision.
• Business Analytics: Crafted exhaustive analytic reviews on pivotal metrics such as Lifetime Customer Value, Email Attribution, and Financial Proforma, fostering data-driven decision-making and fueling business expansion.
• Advanced Data Exploration: Utilized sophisticated R programming methodologies for profound data scrutiny, unveiling critical marketing insights and charting the course for result-oriented marketing initiatives.
• Excel Reporting: Generated myriad Excel templates for efficient data aggregation and presentation, empowering stakeholders with immediate access to crucial metrics, influencing resource distributiondecisions.
• Statistical Collaboration: Orchestrated a seamless blend of statistical analysis, design, and information dissemination, synergizing with diverse teams to exceed business objectives and benchmarks.

Taylorsville

Harmons West Valley

West Valley, Utah

Associate'S Degree, Mathematics

Undecided