Carlos E. Russo

Carlos E. Russo Email and Phone Number

Marketing Consultant @ Hey Russo
New York, NY, US
Carlos E. Russo's Location
Cary, North Carolina, United States, United States
Carlos E. Russo's Contact Details
About Carlos E. Russo

10+ years of marketing experience:• Director, Product Marketing at Arta• Product Marketing at Lexer• Brand + Digital Marketing at Hey Russo
• Product Marketing at Metis/Kaplan
• Digital Strategy & Ads Management at AM Digital & PR Hacker
• User acquisition & PR at SchoolKeep
• Social & PR/Comms. at Relias

Channel experience includes: 
• Paid media –SEM, paid social, display, affiliate, ad retargeting
• Owned media – Email, push, social, content, product
• Earned media – PR, events, referral, partnerships, SEO——I am an experienced marketing leader based in North America with a background across various roles in marketing and communications for SaaS companies, EdTech brands, and on the agency side. Experienced with launching brands, digital advertising & marketing campaigns, and strategy development.

Carlos E. Russo's Current Company Details
Hey Russo

Hey Russo

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Marketing Consultant
New York, NY, US
Carlos E. Russo Work Experience Details
  • Hey Russo
    Marketing Consultant
    Hey Russo
    New York, Ny, Us
  • Arta
    Associate Product Manager
    Arta Sep 2024 - Present
    New York, Us
  • Arta
    Director Of Product Marketing
    Arta Oct 2022 - Sep 2024
    New York, Us
  • Hey Russo
    Brand + Marketing Consultant
    Hey Russo Jul 2017 - Present
    Co-founded a marketing & creative agency dedicated to empowering small businesses to launch their brand's digital presence. We traditionally partner with entrepreneurs to develop their brand strategy, websites, and campaigns; And have also collaborated with other agencies as a digital consultant to establish their advertising and digital programs.
  • Lexer
    Product Marketing Manager
    Lexer Oct 2021 - Oct 2022
    Melbourne, Victoria, Au
  • Metis
    Product Marketing Manager
    Metis Apr 2019 - Oct 2021
    New York, Ny, Us
    Led all B2C marketing efforts to build brand awareness, generate leads, and drive enrollments while also creating a go- to-market strategy for new program offerings. Serve as internal product marketing owner and liaison for Kaplan organization.
  • Schoolkeep
    Digital Marketing Manager
    Schoolkeep Jan 2016 - Jun 2017
    Parsippany, Nj, Us
    Analyze and optimize all digital efforts across brand. Own all paid channels, SEO/SEM, and CRO. Ensure lead data quality and process improvements across prospect lifecycles.
  • Relias Learning
    Public Relations & Social Strategist
    Relias Learning Nov 2014 - Jan 2016
    Morrisville, Nc, Us
    Develop and execute public relations strategy, while managing social media specialist and ensuring social strategy execution. Leader of social media training for all new employees; social selling training for sales organization; brand advocacy training and activation.• Coach executives on social media management and engagement.• Write and publish all corporate press releases.• Activate media outreach; build media relations.• Ensure social activation for core channels: LinkedIn, Facebook, and Twitter while piloting Google+, Instagram, and Pinterest. • Manage social media marketing budget and spend across social platforms.• Identify opportunities for social promotion to increase engagement resulting in 850+ social leads in 2015.• Run A/B tests on posts to optimize social messaging and content.• Drive strategy, design & execution for blog: identify topics & SMEs, content creation & analysis of traffic.• Team lead on complimentary training initiative targeted at US public safety professionals; united corporate partners to cross-promote and further audience reach.
  • Relias Learning
    Social Media Strategist
    Relias Learning Oct 2012 - Nov 2014
    Morrisville, Nc, Us
    Trusted with creating first corporate social media marketing strategy and execution, while leading all marketing webinars.• Obtained 174%, 427%, and 206% network growth on LinkedIn, Facebook, and Twitter, respectively, during first six months in role.• Delivered weekly and monthly data reporting and analysis for presentation to leadership team.• Led marketing webinars. Webinars influenced more than 800 sales opportunities; highest revenue generator for digital marketing during 2014.
  • Bank Of America
    Personal Banker
    Bank Of America Feb 2012 - Oct 2012
    Charlotte, Nc, Us
    • Managed portfolio of clients’ personal and business banking with branch.• Established several international relationships, yielding more than $2.5M funding. • Achieved 105% of sales goal in first three months.• Provided excellent customer service to deepen and ensure clients satisfaction and relationships.• Actively engaged clients in portfolio reviews, asset allocation, and cash management during visits.
  • Hertz
    Management Trainee
    Hertz Aug 2011 - Feb 2012
    Estero, Fl, Us
    Oversaw daily operations of branch, and increased revenue over $40,000 in first five months. Additionally responsible for performing bi-weekly sales calls to hotel partners, and the creation of daily productivity reports of all offices in Area Manager's district.
  • Hertz
    Market Development Rep
    Hertz Oct 2009 - Aug 2011
    Estero, Fl, Us
    In charge of managing and maintaining fleet of over 300 cars, while also assisting with social networking and event management. Brand ambassador at various conferences, trade shows, and corporate events in the NYC area.
  • Washington Mutual
    Senior Teller
    Washington Mutual Jun 2004 - Aug 2008
    Started as an intern, and was promoted due to high performance. Supervised high-yielding accounts and transactions over $50,000. Excelled in fast paced environment, and assisted in training colleagues to further their experience/expertise.

Carlos E. Russo Skills

Marketing Social Media Training Leadership Customer Service Microsoft Office Management Social Networking Social Media Marketing Sales Blogging Spanish Powerpoint Public Speaking Microsoft Excel Team Leadership Salesforce.com Event Management Teamwork Research Time Management Event Planning Account Management Market Research Microsoft Word Data Analysis Relationship Management Banking Outlook Financial Services Financial Analysis Analysis Finance Process Improvement Forecasting Post Event Analysis

Carlos E. Russo Education Details

  • Altmba
    Altmba
    General
  • Baruch College
    Baruch College
    Psychology

Frequently Asked Questions about Carlos E. Russo

What company does Carlos E. Russo work for?

Carlos E. Russo works for Hey Russo

What is Carlos E. Russo's role at the current company?

Carlos E. Russo's current role is Marketing Consultant.

What is Carlos E. Russo's email address?

Carlos E. Russo's email address is ca****@****tis.com

What is Carlos E. Russo's direct phone number?

Carlos E. Russo's direct phone number is +191965*****

What schools did Carlos E. Russo attend?

Carlos E. Russo attended Altmba, Baruch College.

What skills is Carlos E. Russo known for?

Carlos E. Russo has skills like Marketing, Social Media, Training, Leadership, Customer Service, Microsoft Office, Management, Social Networking, Social Media Marketing, Sales, Blogging, Spanish.

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