-Cultivating strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.- Working with the marketing team to plan and implement campaigns aimed at increasing brand awareness.- Develop effective corporate communication strategies- Organize initiatives and plan events or press conferences- Liaise with media and handle requests for interviews, statements- Worked on many events for big luxury brands.

I collaborated with the Luxury Hive for an exclusive Cartier event held in Dubai, United Arab Emirates. The gathering brought together Cartier representatives from various countries at The Mandarin Oriental Hotel for discussions and exhibitions. Additionally, we arranged a remarkable outdoor event in the desert, graced by esteemed guests and the Cartier CEO.Managed food and beverage decoration and supervised on-site staff for an extraordinary dining experience in the desert, catering to Cartier's international guests.Coordinated and assisted in the implementation of the Gastronomy by Starlight concept for Cartier's specially invited attendees.