At Grape Ideas, an innovative company within the Sogrape Group, I serve as a Business Developer focused on Wine Tourism and Hospitality. My mission is to drive the growth and expansion of our wine tourism operations, creating unique and memorable experiences for our visitors while developing strategies to strengthen our brand presence in the hospitality sector.

- Driving strategic growth in South of Europe, expanding the client base, and increasing market share by identifying new opportunities and developing tailored strategies.

- Expanding the company's reach and fostering strategic partnerships. Central to this mission is the promotion of OLLO.is's innovative talent sourcing solution, which caters to the dynamic needs of businesses seeking freelancers and specialized squads for project-specific requirements.

- Founded and led Fábrica do Futuro, a pioneering organization specializing in technology-driven solutions and Industry 4.0 practices in Brazil, known for merging art, innovation, culture and technology.- Initiated corporate venture initiatives and open innovation challenges with industry giants like Heineken and NASA, driving transformative solutions for startups.- Supported aspiring entrepreneurs through platforms like Get in the Ring, Semente, and the Founder Institute, offering mentorship, resources, and investment to nurture startups and early-stage ventures.- Founded and curated the TECH ART FESTIVAL, an innovative event blending art and technology, fostering interdisciplinary collaboration, and showcasing interactive installations, digital art exhibitions, immersive experiences, and workshops. - Additionally, Fabrica do Futuro's NGO, Instituto Fabrica, has significantly contributed to prosocial causes, empowering marginalized communities and addressing social issues through education and mental health programs, promoting social inclusion and sustainable development.

- Pioneered Avenue Planet, a groundbreaking 3D VR e-commerce platform, showcasing expertise in VR-driven retail innovation. Earning recognition as the best tech startup by the Miami Chamber of Commerce.- Launched a Virtual Art Gallery at Art Basel, featuring renowned artists, as a successful MVP debut product.- Established global offices in London, Miami, and content hub in Barcelona, strategically leveraging each location's strengths expansion. - Collaborated with luxury, tech, hospitality, art, and sports brands for immersive VR experiences.On the 9th of March 2016, Avenue Planet was awarded the keys to the City of Miami by the Miami Dade County Mayor, Carlos A Gimenez and the Mayor of Miami, Tomas Pedro Regalado.

- Accomplished Digital Marketing and Communication Director with expertise in insurance mediation, overseeing strategies for a leading Portuguese company.- Proficient in enhancing brand communication, optimizing online visibility, and driving business growth through innovative digital marketing techniques.

- Managed diverse aspects of the local business model, including Ad Digital Network, Virtue (Creative Agency), ViCE.COM (online video content platform), digital print publishing, and VICE Magazine publishing.- Successfully launched innovative digital products through strategic consumer engagement and brand partnerships with companies like Unilever, Cutty Sark, Vodafone, and the European Capital of Culture.- Achieved milestones such as reaching breakeven on investment, a remarkable 100% increase in audience engagement, and VICE Portugal becoming the 7th most viewed among VICE MEDIA globally, establishing it as a profitable business model in Portugal.

- Spearheaded the creation of a successful Content Sales department in London, achieving substantial sales volumes, including generating 500K in content broadcasting rights sales within six months at MIPCOM in Cannes.- Led comprehensive partnerships and new business development efforts, expanding accounts and driving revenue growth through multi-screen content sales across various platforms, including television, apps, OTT platforms, and connected TV.

Global Commissioning Editor Programming Council (Jan 2009 - Dec 2009):- Coordinated international programs across seven MTV clusters and external production units, specializing in international format development and strategic programming and promotion strategies.- Successfully launched captivating shows like "MTV at the Movies," "MTV Pranked," "MTV Push," "Fist of Zen," and "The Hills," highlighting expertise in global content management, format development, and audience engagement.MTV Greece Launch Executive (Jan 2008 - Dec 2008):- Led the launch of MTV Greece, the first MTV Europe licensee valued at 50 million euros, overseeing editorial, content and strategic aspects.- Orchestrated a monumental launch event with performances by REM, Kaiser Chiefs, and Gabriella Cilmi at the Panathinaiko Stadium in Athens, attracting 70,000 attendees.- Played a key role in navigating regulations, talent negotiations, VJ casting, and engaging the audience online, contributing to the channel's success.MTV Italia Programming and Acquisitions Senior Consultant (Jan 2007 - Dec 2007):- Shaped programming acquisitions strategy and negotiated with distributors, contributing an international perspective.- Part of the task force that helped MTV South Networks VP become the first non-American CEO of VIACOM Group worldwide, breaking industry barriers.MTV Portugal Head of Programming (May 2003 - Dec 2006):- Developed programming strategies, oversaw acquisitions, and managed creative campaigns to enhance the channel's schedule. As a result we achieved audience leadership in 15-24 target. - Hosted the MTV Europe Music Awards in 2005, securing a licensing deal with RTP for the MTV Europe Music Awards and positioning Lisbon as the BEST HOST CITY and a TV audience case study.- Revolutionized music playlist and youth media activism in Portugal, hiring top talent like Filomena Cautela and Nuno Moura and nurturing a high-performing team.

TV Presenter for a youth oriented daily live show called "Zona N".

Pivot and reporter. Flash interviews, news and sports celebrities’ doc/life style producer.