Cesare Di Tullio is the European ITR Companies Manager at USCO SpA in Modena and he is currently responsible to define the growth and integration strategies of the European companies of the group. Cesare has 25 years of experience in the Construction and Mining Heavy Equipment industry. He is recognized as one of the leading experts in the Parts world, from supply chain to retail distribution, from strategy definition to field action.Over the years, he has held various roles within the companies for which he has worked for. Cesare has a long Commercial and Sales Experience in Europe, North America and Asian countries and has led several international and multicultural sales teams. Cesare has also been involved for a long time with Strategic Marketing and Brand Positioning in some of the key markets.Among the others, Cesare’s core competencies are: Corporate Strategy – International Business Development – Turnaround Management – Negotiation Skills – Pragmatic Thinking – Portfolio Management – Go-to-Market Strategy – Risk Mitigation & Process Improvement – Culture Creation & Transformation – Cross-Collaborative Partnerships - Undercarriage