Cesar Guadamuz Email & Phone Number

Greater New York City Area

- Lead Penguin Random House Publisher Services (PRHPS) Complex eBook team in testing and updating eBook functionality of client titles for all eReaders, tablets and desktop apps, with a focus on the creation and maintenance of multi-applicable and manageable CSS and HTML language for ePub3- Manage the digital launch of new clients with PRHPS, ensuring a smooth transition from previous vendor relationship, up-to-date eBook files, and final launch to retailers- Create high-quality children’s eBooks that include enhanced learning and entertainment interactivity such as read-and-listen, SMIL media overlay, and other retailer-specific features- Work with internal collaborators to set and update pricing and production standards for all PRHPS client services- Negotiate the production and distribution portion of contracts with new publishing clients for PRHPS- Oversee the entire portfolio of PRHPS’ current digital client list that includes children’s, cooking, history and art- and reference-heavy titles, as well as highly-structured content such as poetry and educational materials- Train and manage staff and new hires, ensuring a holistic participation in the creation of a digital title from the initial editorial client meeting to QA to final distribution to our retail partners - Communicate with overseas conversion partners to ensure all technical specifications are met for eBook titles, focusing on mark-up, high-quality art, and internal ePub specifications- Maintain a strong relationship with retail partners to facilitate the successful distribution of files, troubleshooting, and the handling of consumer concerns- Produce and distribute complex Spanish language titles for that include children’s, art, and history - Participate in industry events and groups such as BEA and IDPF to stay up-to-date on ePub publishing norms, trends, and best practices, serving as the representative for PRHPS Complex eBooks

Greater New York City Area

- Assisted the Digital Product Developer for PRHPS Complex eBooks (clients) by leading the day-to-day management of eBook production; taking a title from print to eBook, and finally, to retailer markets.- Participated, and later, lead the testing of new eBook file types for new eBook software and hardware, notably, the testing of new technologies for creating fixed-page eBooks (comic, manga, fixed-page children's titles, and graphic novel).- Managed a unique relationship with each of the PRHPS Complex eBook clients, paying special attention to their eBook production needs, contract requirements, and the implications of producing retailer-specific titles.-Managed existing relationships with service providers, retailers, and vendors; crucial to the holistic development and sale of eBooks.-Performed quality assurance on eBook file which included the creation and modification of CSS files, HTML tagging and other code requirements, including XML and metadata-Managed file distribution to retailers, monitored for ingestion, and prepared titles for product and marketing development- Interviewed, trained and supervised a staff of eBook production freelancers, ensuring timely delivery of retailer-ready titles

Greater New York City Area

• Edit content for eBook digital conversions of the entire Random House back catalogue, the US’s largest trade and eBook publisher, including Crown and Knopf Doubleday titles, and classics and reprints of bestselling series• Perform quality assurance on digital book files, including Mobi, ePub and Adobe eBooks, to ensure the highest conversion standards and best reader experience for all eReader platforms• Lead quality assurance editing for Spanish-language titles, proofreading and editing• Communicate with our overseas conversion partners to ensure all technical specifications are met for Spanish- and English-language titles• Train all incoming staff and new hires in eBook production processes which include highlighting integral aspects of the quality assurance protocol and introducing them to the necessary software • Support the eBooks Production manager by taking the lead in receiving and disseminating titles for quality assurance to the Production team• Coordinate with our print departments to produce and distribute eBook files as the print versions of the titles are being produced, with the end goal of meeting a simultaneous on-sale date for both versions of the title• Strong knowledge of the eBook production process is necessary to meet daily deadlines and quick turn-arounds and to produce market-ready titles for sale by our partners, including Apple, Barnes & Noble and Amazon• Streamlined conversion efforts and improved reader experience by creating and implementing official English-to-Spanish terminology for eBook sections, to be applied to bookmark labels on all Random House titles• Contributed to a 300% sales jump of eBooks during Christmas of 2010 from the year before; establishing Random House at the vanguard of eBook development and technology

Washington D.C. Metro Area

Greater New York City Area

• Collaborate with art directors and designers to develop experiential concepts for the digital, social, and in-store experience• Create and edit copy for products and descriptions, in-store signage, websites, philanthropy campaigns and community initiatives• Assist in developing new product campaigns through research and by creating original messaging specific to the Kiehl’s brand

Washington D.C. Metro Area

• Led weekly billing for all of 500+ Washington Post corporate accounts and their subsidiary locations averaging to a weekly revenue of over $500,000• Increased revenue at the Washington Post by shortening the weekly billing period for corporate accounts from a six-year trend of 3 days to just under 1 day by updating and streamlining crucial computer processes and overhauling the existing billing protocol, resulting in a decreased DSO (day sales outstanding) from 43 days to 28 days• Analyzed and reported weekly billing and payment data to identify and set metrics for continued targeted revenue figures for the Washington Post• Completed and submitted compliance and audit requests as well as reconciliations of outstanding accounts to increase sales revenue and billing and collection efficiency

Washington D.C. Metro Area

• Founded and wrote BYT’s weekly column on foreign and indie films with the mission to bring “hidden gems” to the masses• Increased daily traffic to BYT by attracting commentary and contributions to the discussion of cinema and live events• Interviewed local, national and, international acts in order to increase attendance at shows and create buzz; including Snowden and The Go! Team• Reviewed D.C. shows of major artists including Los Amigos Insvisibles and Rufus Wainwright• Created and implement marketing campaigns and events supporting films, music acts and other live performances

Washington D.C. Metro Area

• Advanced intra-border cultural cooperation at PCAH through youth arts and learning programs between Mexican and American arts organizations and cultural institutions such as the National Endowment for the Arts and The Mexican Cultural Institute• Developed official programming and promotional material for the Coming Up Taller Awards that was used to generate media coverage and increase external support and sponsorship for award recipients• Planned and facilitated meetings with the Mexican Cultural Institute and other Spanish-speaking partners, including Mexico’s National Council for Culture and the Arts, the United States Embassy in Mexico and the Embassy of Mexico• Generated and secured continued financial support for arts programs through grant-writing for PCAH’s annual Coming Up Taller Awards from organizations such as Coca-Cola and the Ford Foundation • Designed and launched a complete database of Hispanic-interest media in the U.S. that was employed as a springboard to generate awareness for The White House’s President’s Committee’s (PCAH) efforts in recognizing exceptional youth arts programs in the U.S. and Mexico

Washington D.C. Metro Area

• Led Widmeyer's Spanish-language portfolios and media efforts including El Tiempo Latino, Univision and Telemundo as well as various U.S. radio and television markets with budgets ranging from 15K to 1 million dollars• Prepared press releases, background reports, media and client material, and visual and creative material for Widmeyer’s national campaigns, including the Selective Service, W.K. Kellogg Foundation and The U.S. Department of Education• Developed and implemented major media campaigns that generated local, regional and national news for Widmeyer clients• Managed and administrated logistics for creating new business proposals at Widmeyer by conducting client research, creating Powerpoint presentations and developing RFPs