Senior Manager, Social Media Strategy
CurrentManaged the social media team and implemented the organic social media strategy for Random House Children’s Books—including their consumer-facing young adult brand, @getunderlined, and young reader brand, @randomhousekids—on Instagram, TikTok, Facebook, Threads, X, YouTube, and Pinterest (combined audience of 577k+).Increased @getunderlined’s social media following by 21.4k (20.3%) and @randomhousekids’ social media following by 50.7k (12.7%) in less than two years.Managed relationships, briefs, and deliverables with numerous creators simultaneously, including photographers, videographers, community managers, TikTok creators, authors, illustrators, internal creative teams, and external stakeholders.Supported high-profile authors through social media strategy consultation, custom content calendars, custom resources, and collaborative content development.Developed content menus to streamline social media content creation process with authors and illustrators.